Ready to Discover the 3-Part Formula to Attract Great Clients and Inspire Them to Say “Yes” Faster and Easier?
This is especially for you if you are a consultant, coach, or licensed professional who is great at what you do but you hate the sales part.
You didn’t start your business because you wanted to sell.
Service-focused professionals are driven to start businesses because we…
- Have talents we love to use and want to share them with the world
- Figured out the solution to a problem and want to help others with the same issue
- Are passionate about something and want to focus all our time on it
- Feel called to a mission and are driven to make a difference in the world
- Want to be in control of our lives and want the scheduling freedom and financial freedom that comes with being an entrepreneur.
So the primary focus has always been on delivering the best service for your clients.
There’s just one problem…
You hate sales and selling.
….spending hours in meetings that never seem to go anywhere…or having the same conversation over and over again…sending email after email to follow-up and check-in with people.
Doing that stuff makes you feel like a pest.
But that’s your brain responding to what you’ve seen, heard, and experienced in your life time.
You’ve been conditioned and programmed to hate selling.
As you grew up you heard your parents talk about pushy sales people who they felt tricked them into buying something or who they feel cheated them somehow.
Then there’s the media….from cartoons to tv shows to movies and plays…business people and sales people are often portrayed as unethical, manipulative, and downright bad.
And in your own experience making purchases — especially high ticket items that you may not have alot of experience buying or have much knowledge about — you may have felt pressured to make a decision by someone who you saw as pushy…salesy….and just plain icky.
Those messages are stored in your brain in the same file folder as “sales” and “sales person”. The psychological concept known as “cognitive dissonance” says the brain can’t hold two opposing thoughts at the same time.
So If you think sales is icky and only manipulative, unethical people are involved in it, then your brain is going to do everything possible to keep you from engaging in anything it defines as “sales” because you’re certainly not manipulative or icky.
The good news is today’s buyers are hip to that old school style of sales and they don’t want to buy from anyone who engages in that sort of behavior either.
The bad news is your buyers have been conditioned to think just about any entrepreneur they talk to is going to try to sell them something.
And the old saying…Buyers want to buy but they don’t want to be sold to…is true.
But buyers still need to purchase the sort of services you offer. It’s just that buying is a decision and it’s often seen as a risky one by the buyer.
You sell a service they probably don’t buy very often and therefore don’t understand.
Add in there that they don’t want to look stupid, waste their money, or make a mistake.
So how do you attract more of the great clients you want, sell more of your services, and inspire clients to say yes faster without being the pushy person you (and they) don’t want you to be?
Get back to the origin of the word sell — it comes from the word sellan which means to give not to get
You can attract clients and help them say “yes” faster by fully embracing a “sell without being salesy” philosophy and incorporating that approach throughout your sales process.
Give them what they need at each step in their buying process…match your sales process to their decision making process.
It doesn’t have to be hard or complex but it will stretch you.
It means doing some things that are counterintuitive and it means fully expressing yourself as a leader — not a follower.
Yes it’s possible to take your business to the next level of success.
Yes it’s possible to sell your services without being pushy, salesy, or icky.
On this teleseminar I’ll reveal the 5 part formula to attract ideal clients, build an expert brand, and help clients say yes to you faster and easier.
There’s no manipulation in that. You’re just going to understand your Ideal Clients so well that you’re able to give them what they need to decide.
This teleseminar is being offered as part of the launch events for my new book: Stand Out and Attract Great Clients – Uncover, Embrace, and Communicate Your Uniqueness to Sell Your Services Without Being Salesy which will be up for sale on Amazon by October 17th.
Here are the details. I hope to hear you on the call.
What: How to Sell Your Services Without Being Salesy – the 3 part formula for everyone who’s great at what they do but who hates the sales part
When: Tuesday October 7th, 12 noon to 1:15pm
Where: Wherever you are – dial in
What you’ll discover –
I’ll spend time on each of the 5 parts of the formula and you’ll discover…
- The single most important decision you can make about your services
- The counterintuitive tactics that can lead to less stress and more profits for you
- How to clearly stand out from the competition
- How to help potential clients say “we’d be stupid not to hire you”
- How to match your sales process with your ideal clients’ buying process
And of course much more!
If you want in, just add your first name and best email to the form or click this link to just add your email and you’ll be all set. Naturally I’ll send a few reminders to help you be on the call live.
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