If you’re an introverted coach, consultant, or freelancer, you’re in the right place.

If you’re an Introverted coach, consultant, or service-based professional building a brand based on your talents and expertise, and you were a corporate manager or above, you may find yourself in a tug of war between knowing you NEED to stand out versus not really wanting to stand out.

I can understand because that’s me too.

If you’re new to my site or to me — hi and welcome!

The best way to get started here is to watch this video to see if we’re on the same page. If we are, then the next step is to take the Courageous Entrepreneur Pattern Assessment. It will help you see what’s probably getting in your way.

After that, you can either learn more about who I specifically help, about me and my background, or the work I do with clients.

 

Creating a Success Mindset

To watch the interview, press the forward facing triangle in the center of the image above. 

To listen to the interview, click this link and the recording will open in a new browser window. 

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later. 

Please note, links in this post may be affiliate links. That means I receive a small commission if you click through and make a purchase.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information to help you fulfill your big mission.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

SHOW NOTES

It’s likely that when you first went out on your own that you looked for some roadmap to figure out the whole how to be a solo professional thing.

Maybe you quickly recognized you weren’t having an easy time getting clients.

You may have decided to follow the big gurus and started opting in for free webinars, ebooks, and guides all the while getting more and more confused.

And you may have started paying attention to people who just flat out told you that what you were doing and what you wanted to build were wrong.

If you’re a corporate escapee like me you may have suddenly found yourself struggling to stand out, discounting your corporate successes, and feeling very confused and inadequate.

Me too.

And ditto for today’s guest.

Emma Churchman spent the first 17 years of self-employment making no more than 500$ a month.

She tried everything to turn her business around but it wasn’t until she faced some hard truths about herself that she was able to quickly turn things around and go from earning an amount that put her below the poverty level to earning multiple six figures in just about a year.

Emma believes the more spiritually conscious you are the more successful you’ll be.

She is a business coach for conscious entrepreneurs who are ready to get help managing their mindset, money, and emotions. She believes that success in business is 10% execution and logistics and 90% managing ourselves – our thoughts, beliefs, emotions, choices, and ability or inability to take action. She teaches mindset success and how to take aligned action as part of her coaching practice.

So listen in as we discuss:

  • What exactly does it mean to be conscious
  • The problem with following someone else’s formula for business
  • What it means to be authentic and why it’s so important in the process of creating abundance
  • The 3 things that keep you from making sales
  • Why you have to face past trauma in order to run a successful business

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information

Emma’s website

Emma on social media:

Facebook

YouTube

Twitter

Resources

Emma’s special free offer – 21 Money Mindset Strategies – 90 minute webinar with worksheets plus a 20 minute private conversation

Worksheet for this episode

Related Episodes

Mark Baker – From Abused to Abundant

Grace Bell – Challenge Your Thoughts, Change your Life

 

Ready to Become a Courageous Entrepreneur?

Are you a mission-driven, introverted coach or consultant who is ready to break free from underachieving, under-earning and playing small?

Are you ready to break through to the next level of success?

If you’re ready to get the support, accountability, and guidance you need in a community of like-minded professionals

Then consider joining the Courageous Entrepreneur Club.

The Club is made of small groups of no more than 10 people each who are solo professionals and entrepreneurs who receive coaching, accountability and support from me and from each other as they move forward to come out of hiding, achieve the goals that they otherwise would lose focus on, and generally take their business to the next level of success.

Group enrollment happens at specific times during the month. If you want to learn more go to winnieanderson.com/jointheclub.

Success at Any Age: Teen Inventors Turn 25$ Into a Multi-million Dollar Business

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the audio recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information to help you fulfill your big mission.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on YouTube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

 

SHOW NOTES

If you’ve ever had an idea for something and didn’t pursue it you’re definitely going to want to listen to this episode multiple times.

And if you’ve ever worried about how you’d handle a growing business you’re going to want to listen to this and take notes. Which you can do by getting the worksheet for this week’s episode at WinnieAnderson.com/bomb

Photographs of Caroline and Isabel Bercaw of Da Bomb Bath Fizzers in Minneapolis, MN. All images by Eliesa Johnson.

I get suggestions about people to interview on a fairly regular basis and I often find that the person just isn’t a fit.

So when a PR rep reached out to me and suggested today’s guests for the show I was skeptical. But I’m so glad I met these young ladies.

Isabel and Caroline Bercaw are the sisterpreneurs behind DaBomb bath fizzers.

The two young inventors got their start in 2012 when they were 10 and 11 respectively.

They liked using bath bombs but weren’t crazy about how the bombs sometimes left their skin or the tub feel so they created their own.

They started giving them as gifts and discovered the bombs were so popular they started selling them. The rest as they say is history.

Photographs of Caroline and Isabel Bercaw of Da Bomb Bath Fizzers in Minneapolis, MN. All images by Eliesa Johnson.

Today they’re the faces of a multi-million dollar family business that employs their parents and about 150 people in their community.

The girls are actively involved in marketing and running the company and in this interview we discuss the challenges of running a growing company while you’re not old enough to sign a contract.

Trust me, these girls have big lessons for all of us and the episode is full of insightful nuggets these teens share.

So listen in as we discuss:

  • How they grew their business from idea to initial 25$ investment to millions of dollars in revenue
  • Their approach to differentiating their product – this surprised me and it might surprise you
  • The challenges of running a family business and how they manage to get some down time
  • The power of and importance of branding especially in a crowded market
  • And what surprised them about running a business that might seem like a negative but they ended up seeing as a positive.

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information:

DaBombFizzers.com

Facebook

Instagram

YouTube

Twitter

 

Resources

Isabel and Caroline Bercaw’s book — Fizz, Boom, Bath

Worksheet for this episode – optin required

Guest Special Offer
Free shipping off of orders of $30 or more. Use code CEspring2018

Ready to Become a Courageous Entrepreneur?

Are you a mission-driven, introverted coach or consultant who is ready to break free from underachieving, under-earning and playing small?

Are you ready to break through to the next level of success?

If you’re ready to get the support, accountability, and guidance you need in a community of like-minded professionals
Then consider joining the Courageous Entrepreneur Club.

The Club is made of small groups of no more than 10 people each who are solo professionals and entrepreneurs who receive coaching, accountability and support from me and from each other as they move forward to come out of hiding, achieve the goals that they otherwise would lose focus on, and generally take their business to the next level of success.

Group enrollment happens at specific times during the month. If you want to learn more go to winnieanderson.com/jointheclub.

Tips for an Effective Social Media Strategy

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information to help you fulfill your big mission.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

Show Notes

It’s no secret that social media has taken the world by storm and changed the way we communicate and the way we market our services.

But lots of solo professionals I talk to haven’t seen the sort of return on investment they dreamed of when they first embraced using social media and participating in social networking sites. Others have had decent results but are ready for more.

And to be honest, it’s taken me a long time to begin to reap the benefits.

So I knew the time was right to have a conversation about this with an expert.

We’re going to focus on some big picture concepts and at the end I’ll share some application ideas with you.

My guest today is Leslie Horn Trosset. Since approximately 2000, Leslie has worked to master the art of cutting through the noise and marketing hype to help make millions of dollars for her clients. She takes clients through her powerful and emotional process of discovering where they are now, where they want to be, and uncovering what’s getting in the way of realizing their dreams. The result is a customized marketing strategy that combines content marketing, SEO, and social media strategy that you can implement quickly and begin making more money.

So listen in as Leslie explains:

  • The jargon of social media and social networking
  • How to show up as yourself in social media and what exactly that means
  • Finding a balance in what you share versus over-sharing
  • What to do when you’ve been using a platform for personal stuff and you want to start using it for business
  • How to choose the right platforms to be on
  • Common mistakes she sees people making
  • Why you want to share your opinions and perspective in what you post
  • And what she knows now that she wished she new when first starting her business.

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information:

Leslie’s website

Get  complimentary discovery call to talk about working with Leslie

Leslie on Social Media:

LinkedIn

Facebook

Twitter

Instagram

Pinterest

Related Episodes

How to Attract clients and Opportunities with LinkedIn’s Publishing Platform

Resources

Free worksheet with questions to help you spot the gaps in your social media / social networking strategy (sign-up required)

Ready to Become a Courageous Entrepreneur?
If you’re a mission-driven, introverted coach or consultant who is ready to:

  • break free from underachieving, under-earning and playing small
  • break through to the next level of success
  • get the support, accountability, and guidance you need in a community of like-minded professionals
  • Then consider joining the Courageous Entrepreneur Club.

The Club is made of small groups of no more than 10 people each who are solo professionals and entrepreneurs who receive coaching, accountability and support from me and from each other as they move forward to come out of hiding, achieve the goals that they otherwise would lose focus on, and generally take their business to the next level of success.

Group enrollment happens at specific times during the month. If you want to learn more go to winnieanderson.com/jointheclub.

Thanks for joining me for this episode of the Courageous Entrepreneur Show. Remember, you deserve all the success you dream of.

Tips for Using Social Networking and Social Media for Online Networking

A recent episode of my podcast, The Courageous Entrepreneur Show, featured an interview with Patti DeNucci discussed how to be an “intentional networker.”

Our conversation really focused on offline networking.

As someone who’s focused on creating a business that supports me and supports the lifestyle I want, I’ve found that online networking is more powerful for me. Patti’s tips and strategies are powerful for any networking you’re doing but I wanted to really concentrate this week’s After Show episode, on practical how-to’s for online networking using social media and social networking sites.

Keep in mind, this information is intended to be broad and not specific to  particular platform.

I record the After Show live on Facebook, then download the videos. You can watch the recording of that below here or you can read the slightly more organized and more detailed article version of the video below the recording.

Hope you find the information useful and be sure to leave a question or comment.

To watch the video, click the white triangle in the center of the image.

After my car accident in 1999, I knew I never wanted to go back to a traditional job.

If there was anyway I could build a successful career as a freelancer or solo professional I wanted to figure out how to do it.

Part of that commitment to myself has been wanting to build something lifestyle driven. I wanted to be able to work from anywhere.

I’m now completely virtual.

There are pros and cons to that but I’ve created relationships around the world with colleagues and clients. And all of my marketing – much of which is done through creating and sharing content on my website and social platforms – is now online.

And a big piece of that marketing involves networking.

If you’re an introverted entrepreneur like I am maybe you can relate to the thought of live networking…going to events…making small talk and eating rubber chicken….and having to deal with aggressive sales people who want to get  contract from you before dessert is served….as just exhausting.

And to be honest…it’s depressing.

I’m all for developing true relationships. Ones that are respectful where each person gets to know the other and what we offer.

Where we honestly make clear what we offer and who that’s right for and if the person we’re talking to feels what we offer is great and right then we explain how they can take action.

No fake “connection calls” that are secret sales calls.

No “let me help you with that” conversations that are in fact calls to convince you to hire the person.

UGH.

My experience has shown online networking to be more:

  • efficient (in terms of use of time…no getting dressed….no schlepping…..no driving back….)
  • focused on relationship building
  • targeted (you can identify and get a feel for those you’d like to know on a deeper level)
  • rewarding – both in terms of deeper relationships and quality of referrals
  • fun (no kidding)

So here re my best tips for maximizing the effectiveness of your online networking efforts.

Define success. We complain about networking not working but like anything in life we need to start with a clear definition of success. So whether you’re thinking about a single Zoom call you plan to have with your connection or you’re joining a group on LinkedIn or Facebook, take the time to clearly identify and paint a picture of what you want to achieve and what it will take for you to feel that your time was well spent.  Create a picture of what you want and what successful online networking looks and feels like for you. Make sure you’re talking about online networking positively and not In a way that emphasizes the “working” part.

Build networking into your schedule. For me, online networking is marketing. So I budget time into my day and week to do that. This helps me manage my time and not get sucked in to spending hours watching cat videos or reading my news feed. I plan my week in detail, plan my days, and manage my time in 15 minute blocks. It’s not perfect and some days go off the rails for various reasons but this works for me more often than not. (If you’ve been telling yourself you want to do a better job managing your time in general and truly getting your projects done then download my calendars. These 81/2 by 11 pages are ones I created myself because I couldn’t find any planners that worked for me.

Look for referral partners NOT clients. This is the single biggest tip I can give you and it’s THIS approach that makes my efforts positive. I know you want more clients. I also know you hate chasing them and feeling salesy. When WE’RE the potential client we hate being chased or feeling chased. So don’t do it. Instead, identify the professionals your best clients also use and cultivate networks of those professionals. Help them to understand who you serve, how your clients benefit from the work you do, and why you’re an expert. Then cultivate those relationships to generate referrals. This shift in focus – away from client getting and toward relationship building – changed my experience and results more than anything else. Who is out there that would fill gaps in your virtual rolodex? Who do YOUR clients and connections need to know? What services do they tell you they have a hard time finding providers? Who compliments but doesn’t compete with you?

Identify and join the right groups for you. Networking in groups is how I meet people and develop relationships. I do that with the strategies below. My goal is to position myself as a smarty, to reveal my personality so people get a feel for what it would be like to work with me, and to help people see I’d be valuable to know. I invite people to connection calls with me to learn about each other and see if there’s a possibility to potentially refer to each other. How to find groups is the stuff of a whole separate post and I may write that at some point but it’s not appropriate here. But you can start by asking yourself where are bunches of potential referral partners? If you can’t find a group create one.

Follow group and platform rules and norms. Some groups have rules around what gets posted and shared. Be respectful. Don’t try to poach members. Remember, look for referral partners not clients.

Share great content. I know people who complain that social networking doesn’t work for them but they don’t post anything other than pictures of their pets, their kids, or pictures of them with a cocktail in their hand with a rant about what a rough week it’s been. If you’re going to use social media to build your brand as a professional and attract referral partners and potentially clients, then it’s critical to be strategic about what you share. And I don’t want to hear that you share different stuff with personal connections. You never know who knows who and connections you see as personal or family could very well know someone they could refer to you but if you’re constantly complaining about your existing clients I doubt anyone is going to feel good about referring more to you. Share 80% to 90% useful information that positions you as an in-the-know authority and then share 10% to 20% of personal stuff that’s positive in nature. Save the rants for individual messages to friends. Better yet…stop ranting and create the results you want.

Maintain contact and build relationships / stay top of mind and be visible. Social media and individual social networking platforms are about relationship building. Perfect for the introverted professional like us. BUT. You want to maintain contact by posting content but also by reaching out to individuals to say hi and check in with them. Those algorithms are always changing so your messages are likely not getting to even 50% of your connections. So periodically go into your list of connections, visit their page, Like and / or comment on the posts to let them know you’re still out there. And it messes with those algorithms which I just love to do 😊

No sales sneak attacks. At some point you’re going to recognize people who would be or could be good potential clients for you. They may seem to be dealing with a problem you solve or otherwise showing signs they need you. If you want to have a marketing conversation with someone where your intention is to learn more about their problem to decide if you and they would be a good potential fit so you can make them n offer, then admit that to yourself and to them. You can simply say “I noticed you’re struggling with _________. This is actually what I help my clients with. I’m happy to take _____ minutes and answer a few questions to help you _________. If after we chat you’d like to know about how to work with me I’m happy to fill you in.” Don’t tell them you’d like to chat or that you want to help them and then make it one big pitch about you and your services. (This has happened to me and I really don’t like or appreciate it.)

Don’t keep score. Networking is all about relationship building and giving. One person may not come into contact with many of your potential ideal clients and another may. Someone may have another professional they refer to regularly and they think of you as a back up referral. Don’t make up stories about why they don’t refer to you. Take responsibility for being a good connection and keeping in touch. Learn about them and how you can help. Think of the other person first. Trust the process and trust that the Universe will reward you.

Treat people with respect and kindness. This probably goes without saying but I always feel compelled to remind us all. When we’re stressed and caught up in lack thinking we don’t come across as our best selves. So remember, always assume others come from a good place and are busier than you are. Share their stuff and engage with their content. Leave recommendations and praise for them (that’s what I call “spreading positive gossip”).  Engage in real conversations – whether in exchanging comments on posts or in connection calls.

Networking is like farming:  You find the best place to plant quality seeds. Then you provide the best conditions for those seeds to grow and reach their full potential so you can collect the harvest at the appropriate time.

Have you seen positive results from your online networking efforts? Which of these ideas I shared will you try?

How to Learn to Love Networking

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you fulfill your big mission.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on YouTube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll become a fan of the show on my site. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

Show Notes

I have a confession to make.

I hate traditional networking.

You know, those rubber chicken luncheons and dinners where everyone you talk to seems to expect you to buy from them before dessert’s served?

I’m much more comfortable doing my networking online. But even then I’ve had people tell me they wanted to have a get-to-know you chat only to find out they wanted to pitch me their service.

But let’s face it, we know that theoretically networking is the way to get work whether that’s a paying job, a consulting contract, or other work.

And for an introvert, the idea of doing something that allows us to cultivate relationships that lead to business is just what we want.

But it doesn’t seem to work that way does it?

I was thinking about this very topic one day when I was on LinkedIn and an article about the problems with networking caught my eye.

I read the thread of comments and one in particular stood out. It was an honest assessment of the problems with effective networking. The commenter mentioned her book in her response and that led me to reach out and ask her if she’d come on the show to discuss her insights with us.

I was thrilled when she said yes because this information is so important.

Patti DeNucci is a conference and corporate speaker and workshop facilitator as well as the author of the award-winning book The Intentional Networker: Attracting Powerful Relationships, Referrals, and Results in Business.

She grew up in an entrepreneurial family in northern Minnesota and upon moving to Texas, enjoyed a career in marketing communications before launching her own consulting practice in 1989.

Patti has served in leadership positions and earned numerous awards in both the Association of Women in Communications and the National Speakers Association. She founded what is known as Freelance Austin, a networking and professional development group devoted to helping solopreneurs thrive.

Something fun about Patti – she enjoys making jewelry.

“Live, work, and connect at a higher level” is her mantra and it’s what she strives to inspire others to do.

So listen in as Patti shares:

  • What’s wrong and right about traditional networking
  • Why it’s critical to make the right choice of networking groups and her own rating system for evaluating their effectiveness
  • The power and importance of intentions as they relate to networking
  • Some tips for becoming a little more comfortable at an event where you don’t know anyone
  • What to consider when deciding to turn down a meeting request from a contact
  • The simple thing 98% of networkers don’t do and how it can instantly differentiate you
  • And the single most important thing to learn before you start networking. This answer might surprise you.

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information

Patti’s website

LinkedIn

YouTube

Twitter

Facebook

Resources Mentioned

Patti’s book, The Intentional Networker

Ready to Get the Support You Need to Courageously Market Your Services and Achieve Your Mission?

If you’re:

  • a mission-driven, introverted coach or consultant
  • ready to break free from underachieving, under-earning and playing small
  • ready to break through to the next level of success
  • ready to get the support, accountability, and guidance you need in a community of like-minded professionals

Then consider joining the Courageous Entrepreneur Club.

The Club is made of small groups of no more than 10 people each who are solo professionals and entrepreneurs who receive coaching, accountability and support from me and from each other as they move forward to come out of hiding, achieve the goals that they otherwise would lose focus on, and generally take their business to the next level of success.

Group enrollment happens at specific times during the month. If you want to learn more go to winnieanderson.com/jointheclub.

How to Demonstrate Your Expertise

In a recent “After Show” episode for my podcast, The Courageous Entrepreneur Show, I talked about the concept of “owning” your expertise. 

Andy Falco Jimenez shared in our interview for The Courageous Entrepreneur podcast how he struggled with owning his expertise and the problems that led to for him, his business, and his family when he first started Falco K9 Academy.

I did a big blog post about this whole of idea of “owning your expertise” which is such an important element in positioning and pre-selling yourself as an independent professional.

Andy struggled with admitting to himself that he was an expert. That led him to under-price his offerings.

I’ll bet you can relate — especially if you’re an introverted person who’s always played a behind-the-scenes role.

A big part of why we struggle with this is we’ve been conditioned to minimize our talents.

We were taught not to toot our own horn because we didn’t want to come across as too big for our britches (does that sound familiar?).

Some of us even heard hurtful statements like we’re stupid….or we’re worthless…or we’re never going to amount to anything.

That old adage, “sticks and stones may break my bones but names can never hurt me” was a lie frankly.

Words hurt much more than “sticks and stones.”

Andy was right though; you don’t want to call yourself an expert because you know how you roll your eyes when someone else calls themselves an expert.

The key is to demonstrate your expertise so others see it and they call you an expert. 

This strategy works because…

You give people a sample of what it would be like to work with you. Andrea J. Lee, who’s considered the coach’s coach, coined the phrase “pink spoon marketing” to describe this idea. She equates sharing useful content this way to how an ice cream parlor will give you a little taste of a flavor knowing you’ll then order a cone, a pint, or even a half-gallon. And if you really like what they offer you’ll continue to come back for more, making that little sample they gave a way a great investment.

You communicate your POV or point of view. Sharing your beliefs, values, philosophy, and approach helps you and your message really resonate with those you want to serve while gently repelling those who don’t get you. If you hate having sales conversations this is a great way to start having fewer but hearing more yeses. I love hearing “I watched your show and know you’re the only person who can help me.”

It makes it easy for people to do your marketing for you. When you produce great, targeted content and distribute it on platforms that your best audience is likely to find and consume it, you also make it easy for them to share with others in their community. Of course you need to include a request to do that as a way to help them remember. Good potential clients are likely to know other good potential clients. I recently got a new client who initially found me from a shared video on Facebook.

Ways you can demonstrate your expertise include:

Use Video (my preferred method because it’s so powerful) – Record videos where you share tips, answer questions you’re frequently asked, etc.

Be interviewed – You can and should look for opportunities to appear on podcasts, livestream shows, get quoted in traditional as well as digital media, etc. Create a list of potential topics and post them on a Media page on your site.

Write a book – I know. It seems like just about everyone is self-publishing these days. And many do a bad job. But that’s not a reason for you to not do it. Writing a book is one of those things that nearly everyone dreams of doing but a small percentage actually do. And when it’s done well, it really does position you as an authority and makes it easy for others to see that about you.

Blog or Vlog – One of the most powerful ways to clarify your message – while building an audience – is to regularly produce articles or posts where you share those ideas. I know that can be hard. You’re afraid of making mistakes or saying the wrong thing; but it’s the only way to fine tune that message and understand your own beliefs and POV.

Host a show yourself. This is a big commitment but when you do it, few things position you as an expert as fast. One reason is because you’re consistently putting out high value information.

Speak. I can hear you groaning. Whether you’re starting out speaking at rubber chicken dinners or you’re ready to do bigger events like conferences, this instantly positions you as an expert because no group is going to invite (or pay) a dope to get up and speak in front of their audience. I have a broad definition of speaking though and I include “being interviewed” in here too.

Teach. Considering it takes about 8 hours of preparation time for every single hour of teaching time, you’re going to become an expert in your subject through preparing for your workshop. Teaching is a fantastic way to quickly position and pre-sell yourself as an authority, and you don’t need to have a big list to do it. You can do free or low-cost workshops locally. This is actually how I got started. It’s also a great confidence builder.

If you’re a mission-driven, introverted expert looking for ways to get your message to a bigger audience and ultimately to attract more clients for your services or buyers for your books and programs then demonstrating your expertise is a great way to reduce the feeling that it’s all about you.

Remember, it’s really all about the audience. Sharing great, useful content is a powerful way to educate them while elevating yourself in their eyes. This makes it easier to inspire them to take action and invite them to work with you. And that’s all sales really is.

How are you demonstrating your expertise? And what’s holding you back from doing it if you’re not currently sharing great content. Share your thoughts below.

How to Own Your Expertise

In a recent episode of my podcast, The Courageous Entrepreneur, I interviewed Andy Falco Jimenez. He’s a top expert in dog training and as appeared on TV with Cesar Milan.

Andy developed his expertise through his career as a K9 unit officer with the Anaheim (CA) police department and traveled the country sharing his knowledge with other departments.

We talked about his journey as an accidental entrepreneur from being forced to retire after a second head injury sustained in an accident while on duty to building a full time dog training business.

One of the things he shared was how he nearly lost his house because he wasn’t good at managing the business end of the business.

He really struggled with two things that are deeply connected – owning his expertise and pricing his services to reflect that expertise.

I don’t know anyone – especially a coach or consultant who considers themselves “mission-driven” – who finds those two things easy.

In this week’s episode of my podcast’s “After Show”, I discussed the issue of owning our expertise:

  • What does that mean
  • What does it look like
  • How do we look at someone else and decide they’re an expert (and what can we learn from that)

The After Show is done as a Facebook Live event. You can watch the video of that posted here or you can read the more organized and detailed post below it.

In our recent interview, successful dog trainer Andy Falco Jimenez, shared his entrepreneur’s journey. One of the things we talked about was the struggle to fully own his expertise. That struggle led him to undercharge for his services and cave in to any pushback from potential clients.

That caused his revenue and cash flow to suffer so much he nearly lost his house.

A meeting with a local SCORE volunteer helped him to recognize the problem and take immediate action to fix it.

As I edited Andy’s episode in preparation to air it this issue of “owning your expertise” kept rolling around in my head and I could see it was a big problem I’ve struggled with and those I’ve worked with have struggled with.

Andy nailed it when he talked about how none of us wants to sound like an arrogant jerk and he believed that by saying he was an expert he’d repel people rather than attract them.

Because no one wants to work with an arrogant jerk.

And yet, each of us is working to become the go-to expert in our field for our best clients; right?

And we all know that we want to work with an expert to solve whatever problem we have, whether it’s a plumbing problem at our home or a business problem we’re trying to solve.

We understand the value of being seen as an expert. We just don’t want to call ourselves one.

At least not in public and not in conversation.

So what do you do? And how to you “own” your expertise?

Let’s start by defining the concept.

When I asked my Facebook connections, Cindy Arledge of The Legacy Family Planners Association, responded that “For me, it has been staying true to a topic…”

I loved that response and I do think it’s part of it. Even when we can feel like the voice crying in the wilderness sometimes.

Part of owning your expertise is consistently getting your message out and embracing your point of view (POV).

Let’s address the issue of calling yourself an expert and being seen as arrogant.

If you’ve ever worked with someone who constantly bored you with stories of their achievements you understand very well how the person who does this sounds like an arrogant jerk.

Since you don’t want to be thought of as an arrogant jerk, your brain is going to actively hold you back from taking any action that fits its definition of “arrogant jerk” behavior.

Unfortunately, our brains tend to go to the extreme; meaning, it will hold you back from doing anything that in its wisdom it believes could lead you to thinking you’re an arrogant jerk.

This is called Cognitive Dissonance and it’s a psychological concept that says the brain can’t hold conflicting thoughts about the same thing at the same time.

The downside is you end up taking outrageous steps to prove to yourself that you’re not in any danger of being seen as an arrogant jerk.

But it ends up keeping you from fully positioning yourself as the expert and go-to professional you want to be.

Owning your expertise means acting in a way that’s consistent with the way experts act.

Each of us has a slightly different definition of what that means.

How you act is a demonstration of your beliefs (one of what I cal the 6 Pillars of Success btw).

Most of us have been raised hearing that it was wrong to toot our own horn…that we shouldn’t celebrate our successes because it makes others feel bad…

Some of us were raised hearing even worse things:  that we’re stupid….that we’ll never amount to anything.

Hearing those things long enough – especially as children – they become beliefs.

These beliefs will eat away at us, even as we see external evidence of our intelligence and expertise we won’t believe and fully own it until we can recognize those statements are not true and they’re not even our statements. They’re statements from our past that continue to haunt us.

The answer is to owning your expertise is to connect your mind and beliefs with external evidence of your expertise.

So you’re going to DEMONSTRATE your expertise so OTHERS are able to point to you and label you the expert…the go-to person.

Here are 7 ways to own your expertise.

Narrow your focus. When you’re trying to do too many things and serve too many people, it’s almost impossible to be a true expert. People can’t see you as the go-to expert for one thing and when it’s too hard for them to fit you in a bucket or in a file folder in their head, they just dismiss you. It’s easy to let your fear of missing out or fear of making a mistake keep you from narrowing your focus. But as soon as you say “I work exclusively with..” or “I specialize in…” people will start to see you as an expert.

Organize your work and elements of your POV into a system and brand it and the pieces. Doing this alone helps you stand out but it helps make you memorable. This is really why we work hard to create a brand – to position ourselves in the mind of others and make it easy for them to remember us.

Create and brand packages of your services. This again, makes it easy to remember you but it also helps people get their head around what they’re buying when they work with you. It helps turn your offerings into “things” without commoditizing your offerings. This also makes it easier for you to talk about your “thing” and takes the spotlight away from you as a person.

Demonstrate your expertise. When I was in high school, the prevailing message around team sports and activities was no trash-talking. You were to demonstrate your greatness on the field or on the stage, you didn’t proclaim your greatness. So that’s the same mindset to embrace here. How you demonstrate that expertise can vary but the focus should be on things that:

  • use your time efficiently
  • generate a great return on investment for that time
  • and get the message out in a way that people want to and easily can consume it

Leverage Past Success. We all started learning and honing our KSAs somewhere. You’ve gotten praise and compliments from others. You’ve had clients – or past employers – who you’ve done “it” for and who have achieved a range of results. You can create case studies, use testimonials. This is the sort of social proof that shows someone you can produce results. One key here is to leverage past successes that allow your ideal clients see themselves in your past successes. Sharing past successes is a great way to demonstrate your expertise.

Manage your boundaries. This can be tricky because we’ve all been taught to be service-oriented and kind to others.

For years you worked at places that in all likelihood encouraged team work.

The places where I worked seemed to define teamwork as stopping what you’re doing to help the person who came to your door (because of course we had an open-door policy).

But experts are often not easy to get an appointment with.

I know you want to be helpful but if you’re already working 12-hour days, then dropping whatever you’re working on to take time for a meeting is only going to force you to work longer hours.

Reflect on this and see if you’re being too accommodating in your scheduling. (this might require you to confront lots of things about your schedule).

Pricing and Packaging. Andy talked quite a bit about pricing and admitted this caused him a lot of problems early on. It was a big part of why he was facing foreclosure.

I could go on for pages about pricing (you’ll be glad to know I’m not going to though). But the big points we made in the interview were that you have to price in a way that supports your business and your life.

You got into business to create a great “whole” life for yourself, didn’t you?

I know I did.

I dreamed of being able to give my siblings great gifts and treating them to special experiences I wanted to have with them.

I dream(ed) of starting a scholarship at the high school I graduated from to support students who want additional education but who had lost a parent and were struggling financially.

I dream of fully supporting my family  — husband and 3 cats – so my husband can stop working or cut back as soon as he decides he wants to.

That takes charging in a way that fully covers the costs of my business, pays for continued professional development and business development, but that also funds my private life including savings, insurance, and services I’d like to have (like getting a massage a few times a month, having a personal assistant and other things).

Another point Andy made was that he went into business to do “it” – in his case training dogs. But he only spent a very small amount of time doing “it.”

He spent more time with all the stuff that he didn’t enjoy that he really didn’t like, wasn’t good at, was never going to get good at, and had no interest in doing.

That means you’ve got to price in a way that allows you to hire help.

When I interviewed Mike Michalowicz he said the most important thing for a solo professional who wants to build an expert brand needs to do is hire help as fast as possible. (Check out that great interview at this link) In a recent live event, personal development legend Jack Canfield said the same thing – get help as fast as you can.

That list might seem overwhelming but the biggest obstacle preventing you from owning your expertise is you and your beliefs.

You are an expert. It’s time to believe it. To acknowledge the evidence that proves it. To fully own it.

Did I miss something? What do you believe helps you own your expertise?

Building an Expert Brand

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on YouTube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

Show Notes

This episode falls in the category I consider an entrepreneur’s journey.

I think there’s a lot to learn from the path that others have traveled, mistakes they’ve made, and what they’d do differently now that they’ve achieved success.

I particularly love to interview people who were experts in their profession for their employer who had to figure out how to position themselves as an expert and then not just build but run a thriving successful business.

Today’s guest fits that description perfectly.

Andy Falco Jimenez was forced to retire from the Anaheim Police Department after 21 years with many of those years spent as the top K9 officer with the force.

Andy was a recognized leader, sought out by other community police departments to do K9 training and was a nationally recognized speaker on topics related to training and building a K9 unit.

But a pair of car accidents while he was on duty led to some scary symptoms for him and showed him how little he actually meant to the organization.

Forced to retire, he had to find himself and build a business to fully support his growing family.

He candidly shares how he did that. You’ll hear the mistakes and most of all what he did to persevere and become someone who now helps others become the recognized expert in their field too.

So listen in as Andy shares:

  • What was so hard about leaving the police force
  • The hardest part about building a business based on your skill and expertise
  • The mistakes he made with his pricing and how he fixed them
  • The reason he nearly lost his house in spite of having a business that made good money
  • The important 3-part lesson he learned that changed his life and business
  • Why and how narrowing his focus led to more clients How he built his authority status and you can too

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information

Andy’s bio website

Falco K9 Academy

The Masters – Mastermind retreats, community, and training

 

Related Episodes
Mike Michalowicz: Multi NYTimes bestselling author shares his tips and strategies to grow an expertise-centric business.

Andy’s books

 

Andy on Social Media

Falco K9 Academy on You Tube

Andy’s personal Facebook page

 

Ready to Become a Courageous Entrepreneur?
Are you a mission-driven, introverted coach or consultant who is ready to break free from underachieving, under-earning and playing small?

Tired of feeling confused, frustrated, and overwhelmed as you try to break through to the next level of success? Ready to get the support, accountability, and guidance you need?

Then consider joining the Courageous Entrepreneur Club.

The Club is made of small groups of no more than 10 people each who are solo professionals and entrepreneurs who receive coaching, accountability and support from me and from each other as they move forward to come out of hiding, achieve the goals that they otherwise would lose focus on, and generally take their business to the next level of success.

Group enrollment happens at specific times during the month. If you want to learn more go to winnieanderson.com/jointheclub.

 

What to Write About and Publish on LinkedIn

Welcome to the After Show! 

The Courageous Entrepreneur Show comes out on Mondays and each Wednesday I’m live on Facebook with the After Show. 

In the After Show I share additional insight into that week’s episode and practical ideas for applying the tips and strategies that were shared.

If you’re on Facebook and you’d like to connect and catch my episodes live or be able to comment and ask questions, you can click here and send me a Friend request or you can click here and Like my business page. 

If you join my community you’ll get episodes and articles delivered to your inbox each week along with resources I share. You’ll also hear about ways we can work together. 

(*Always assume links on my site are affiliate links.)

This week’s episode of the Courageous Entrepreneur show featured an interview with LinkedIn marketing expert Tracy Enos. Tracy is the author of the excellent book, LinkedIn Publishing to Profits.

You can watch, listen, and / or download the original episode here.

Why Share Content on LinkedIn?

LinkedIn logo on blocks

image courtesy of Pixabay

Tracy shared some of the benefits specifically of writing long-form articles, but let me just repeat them and add to them here.

Some of the benefits of posting include:

  • Positioning yourself as an informed professional
  • Communicating your interests and skills
  • Building your overall brand and reputation as an expert

While editing Tracy’s episode I started to realize one thing that might hold you back from leveraging LinkedIn could be writer’s block. Or “Creator’s Block” as I’ve started referring to it.

What Do You Share and Write About?

Sure, sharing content is a great way to position and pre-sell yourself as a trusted advisor to your audience. It’s a great way to build your brand with your potential clients as well as in your industry. And if you’re an introverted coach, consultant, or expert I know you want to leverage as many opportunities as you can to truly attract clients.

But what the heck do you write about and what type of media works?

Tracy mentioned there are two places you can post on LinkedIn.

One is in your news feed. This is the area you see with posts from your contacts and as of the minute I’m typing this the news feed is in the center of the page when you log in.

In LinkedIn lingo, these are considered Posts.

The other place is in its Publisher platform and those are technically referred to as Articles.

Where Do You Share Short Form Posts Versus Long Form Articles?

This image below shows you where to post your short form posts and where to click through to post your long form articles in LinkedIn’s publishing platform.

What Types of Posts to Share in Your News Feed

The news feed is the place to share :

  • short tips
  • links to resource and articles you find
  • links to your own articles and content outside of the LinkedIn platform
  • questions to ask or points you want to make to encourage discussion
  • situations you want to share for discussion

People tend to scan and scroll through their feeds on any platform including LinkedIn. So you want to make sure the content you share there is what others in your network will find valuable.

You only have space for about 25 words to write in that post box before it gets truncated; so be sure you get to the point and if your post includes a link, your copy better be compelling or no one will click on it.

If you’ve been letting your LinkedIn account languish, you definitely want to revisit it and start interacting and sharing there.

Keep in mind the atmosphere is different on LinkedIn than it is on any other platform. Don’t go in there and start posting the sort of stuff you’d post on Facebook or Instagram. LinkedIn is all about professional stuff so no matter what your industry, stick to business-related content.

Focus on making 80% or so of your short posts high value content from others –– articles and content outside of the LinkedIn platform as well as shares of useful content from your contacts.  That leaves 20% of your short posts for your own updates and shares of your own content outside of LinkedIn.

For example, you can share your podcast episodes, blog posts, SlideShare presentations, short videos, or other content with some copy and a link. It helps to include an appropriate image to grab people’s attention as they scroll through their feed.

If you’re not going to take your own pictures or create your own images then consider using a royalty-free image site like Pixabay (my favorite) and Canva. But take the time to create your own images when you can. I used Tech Smith’s Snagit to create the image above.

 

What to Write About in Long-Form Articles

Sharing useful content is a great way to demonstrate your expertise.

Let’s face it, we’re being judged. Everything we do sends a message to those around us. This is why it’s so important to take control of your brand — your reputation — and demonstrate your knowledge, skills, and abilities (what back in HR we referred to as KSAs).

Long form content on LinkedIn — the articles you publish through their Publisher platform — help you do that.

Here are 7 suggestions about what to publish:

Republish existing content. You’re likely already creating great content for your blog whether it’s on a tool like Medium or on your own website. You may want to massage it a little and then repurpose it for LinkedIn.

Go to the vault. If you’re like me, you’ve been creating content in various forms for a long time. You could look at past blog posts or newsletter articles and polish them up. You can update them, re-edit them, and generally give them a going over, then publish them in Publisher.

Repurpose other media. I’ve got lots of videos I’ve done along with my podcasts. I’m going to go back to that media and create articles out of them. They’re not going to be word-for-word transcripts though.

Then there are the subjects that got mentioned in another piece of content and you could pull out one of those to write a longer piece on. That’s really what I’m doing here. I took my podcast episode, identified what was missing that would be good companion information, did a live video to share those thoughts, and now I’m cleaning those ideas up and turning them into an article.

FAQs. You get asked questions all the time. If you run a coaching group like I do, what are the questions and problems that come up? Chances are good you’re sharing great information you could repackage into an article and share on LinkedIn and other places.

SAQs. I first learned about this concept from my mentor Mike Koenigs.

I’ll bet the questions people ask you aren’t really the important things they SHOULD be asking you.

I get asked technical questions about podcasting all the time. From what microphone to buy to what hosting platform to use, you name it. But those tech issues are the least of your worries because tech is always changing.

What people SHOULD be asking me is how to decide what your show will be about? How do you get listeners and how do you turn listeners to subscribers and ultimately to clients?

Those are examples of what Mike calls “Should Ask Questions” or SAQs.

Case Studies. These are great to share when they’re well written (and you have the permission of your clients). They can illustrate the successful application of your process while celebrating your client’s success. Make sure you’re sharing valuable lessons and talking about how others can apply the same concepts.

Opinions on Trends or Developments. The foundation of your content creation strategy should focus on evergreen content — meaning stuff that’s useful no matter what time of year or when your content consumer discovers it. But, when new developments happen writing your thoughts about implications or things to look out for, or some other take on the topic helps position you as someone who is up on things and who has an opinion. Having an opinion and voicing it is one of the most basic elements of positioning yourself as a leader to your audience and in your industry.

I hope this got you thinking about all the things you can share on LinkedIn and also on your own website or other content delivery platform.

Content Creator’s block should never be a problem for you after this.

What new ideas did you get from reading this? What types of content have you shared on LinkedIn that you’ve found worked for your goals?

Did you find this useful? Please share it if you did.

How to Attract Clients and Opportunities with LinkedIn’s Publishing Platform

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on YouTube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

Show Notes

Whether you’re an introvert or not I’m sure you’re always looking for strategies to make your online presence more powerful and to make your social platforms pay off.

I’m on all the big platforms but would love it if I saw more of a payoff of the investment of time and energy I make in social networking.

So when my colleague Tracy Enos published her book that promised tips and strategies for using LinkedIn’s publishing platform I grabbed it on pre-sale and read it as soon as it got released.

You can find my 5-star review for it on Amazon.

I genuinely loved it because it was so practical and I wanted to make sure I had her on to share some insight with you.

I first met Tracy in about 2014 or 15 when I sat next to her at a big training event and we’ve stayed connected.

She’s a marketing consultant who specializes in Linkedin and particularly in how to leverage your profile and the publishing platform to position yourself as an expert, attract and engage with potential clients and referral partners, and generally build your brand.

She speaks on the subject at events, seminars, tradeshows; works with sales and marketing teams to help them gain visibility and attract clients and works with independent professionals to attract more leads and clients with LI coaching and Done-for-you services.

Tracy lives in the Kansas City MO area.

So listen in as Tracy shares:

  • Who she thinks LinkedIn is for and why she thinks you need to be on it.
  • What LinkedIn is and how it’s different from other platforms.
  • What the Publishing platform is and how long form posting differs from short form posting on LinkedIn
  • Why your Linkedin profile is so important and how to leverage that
  • Some mistakes she thinks people make with their profile
  • How to create long form posts for mobile users that also benefit users of other devices
  • Some tips to help you get engagement and entice people to join you off of Linkedin

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information

Connect with Tracy on LinkedIn — Send her a connection request and mention you heard her on the show and she’ll send you some bonus material.

Tracy on Facebook

Tracy on Twitter

Get Tracy’s book

Ready to Become a Courageous Entrepreneur?

Tired of feeling confused, frustrated, and overwhelmed as you try to break through to the next level of success? Want help on your journey of becoming or being a courageous entrepreneur?

If you’d like help to stay focused on completing your big projects, to come out of hiding, and take your business and you to the next level of success, consider joining the Courageous Entrepreneur Club.

The Club is made of small groups of no more than 10 people who are solo professionals and entrepreneurs who receive coaching, accountability and support from me and from each other as they move forward to achieve the goals that they otherwise would lose focus on.

Group enrollment happens at specific times during the month. If you want to learn more go to winnieanderson.com/jointheclub.

1 2 3 14