Launching a Nonprofit: Business Lessons for All Startups


To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and here on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise and build a business in alignment with your faith, beliefs, and values.

Show Notes

While you may not be thinking about starting a nonprofit, there are many lessons to be learned by hearing about the ups and downs of launching one since as my guest says, it’s really just another form of a business.

This episode has a little longer set of application exercises which I explain at the end of the interview.

In this episode you’ll meet Dr. Monique Y. Wells who is the founder of The Wells International Foundation. Monique is a native of Houston TX and a resident of Paris, France. She is a veterinary pathologist and toxicologist, world-traveler, serial entrepreneur, and arts enthusiast. Her dedication to empowering minorities, women, and young people led her to launch her foundation in 2015 and is the driving force behind its mission.

Listen in as Monique and I discuss…

  • Why she decided to reorganize her entrepreneurial activities under the business model of a nonprofit
  • How she got the foundation off the ground and the hardest part of doing that
  • The difference between a nonprofit and not for profit
  • Things that surprised her about starting and running a foundation
  • What we both wish others knew about foundations and nonprofits
  • The single things she’s most proud of since starting the foundation
  • The similarities between profit making and non profit organizations

As always, listen all the way to the end where I’ll share your reflection exercise and action step for this episode.

Guest Contact Information

The Wells International Foundation Website

WIF on YouTube

Monique on Social Media

Facebook

Twitter

LinkedIn

YouTube

Additional Research, Resources and Information

Business Models for Dummies

Nonprofit Kit for Dummies

 

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It Takes Faith in Yourself as Well as Faith in God to Grow Your Business

In today’s gospel reading includes a well-known example of faith:  the woman who had suffered from hemorrhages for years who was healed after touching Jesus’ cloak.

He turns to her and says “Take heart, daughter; your faith has made you well.”

I think this is a great example of the 7 keys to achieving your goals.

  1. Clarity. This involves knowing what you want and being able to realistically assess where you are. No exaggerating your circumstances. Just look at the facts and claim them as they are.This woman certainly recognized the severity of her problem. This story is told in two places in the gospel — Matthew and Mark.Mark’s retelling gives a little more detail than Matthew’s. Mark reports the woman had been suffering with continuous bleeding for 12 years. She’d “suffered many things from many physicians. She had spent all she had and was no better, but grew worse.”After learning about Jesus, she decided that He was her only hope and she decided she needed to try to see him.
  2. Beliefs. Making change and achieving any goal requires believing that change can and will happen. We’ve got to believe several things in order to make change happen and to achieve our goals.We’ve got to believe in God and that He has a plan that includes us. That ultimately all things work for His glory and our benefit.It’s patience to get to that other side and experience the benefit that’s so hard.But the other part that’s hard is to believe that we’re worthy of the outcome we want.
  3. Environment. We have an external environment and an internal environment. Both have to support our efforts to create a life and business in sync with our faith, beliefs, and values. We need an active prayer and spiritual life and need to keep that life “tidy.” We also need to keep our thoughts optimistic (that’s different from just being positive) and focused.Our external environment doesn’t just focus on the state of our homes and offices. It also speaks to the people we work with, live with, and associate with.Science has known for a long time that “gloomy thinking can be contagious” and that shouldn’t surprise us. Just think about the places you’ve worked, where you most happy and where you were most unhappy. One of my earliest jobs was as a secretary in the purchasing department of an engineering firm. The woman at the next desk was one of the  most miserable people I’ve ever known.  As much as I tried to ignore her, I couldn’t. She kept up an ongoing monologue of complaints about everything from the vendors we dealt with to employees in other departments to the weather. Eventually it wore me down and led me to focus on the negative of every day. I was sorry for her but happy for me when her job was eliminated.But I was pretty negative on my own. I had to tune in to my own thoughts and begin to turn them around in order to save myself.
  4. Strategy. The woman in the gospel reading had heard about Jesus. She knew he was powerful and had a reputation for healing. She believed he was her last and only hope to heal her sickness. But she needed a strategy to get there and come in contact with him. There must have been hundreds if not thousands of people who wanted to see and touch him. How would she get there? How would she navigate the crowd to come into contact with him? It took a solid, but flexible plan to achieve the end result.
  5. Skills. In this case, she focused on what she could do. She could take herself there and take advantage of the opportunity that presented itself. Maybe she had called out to him and he didn’t hear her. Maybe she realized that the crowd was too loud or that she’d never get his attention. But her belief that his power was so strong that all she had to do was touch his cloak was enough.One problem we can develop is that we believe we don’t have the skills it takes to achieve our goals. We look outside of ourselves because we’re not enough….not smart enough…not talented enough…there’s something that’s just not good enough about the skills we do have.But skills grow from within. They need the right fertilizer to grow. Sometimes we do need help from an outside source but we need to choose the right one and do what will propel us to growth and goal achievement. We need to focus on the core skills that will move us forward and not on the skills that won’t get us where we want to go or those that distract or soothe us from taking courageous action to move forward.
  6. Courage. It’s defined as action in the face of fear. Standing up for yourself. Identifying your core message and saying it loud and clear. Focusing on communicating to the audience that most wants to hear your message and that will resonate most with it and you. It comes from listening to God and feeling his presence. To moving forward with what you know to be right even though others tell you that you’re making a mistake.If you find yourself chronically unable to take action, ask yourself what you’re afraid of. Fear is often a memory that we project on to something in the future.When you connect your intended action with your faith, beliefs, and values it can give you strength to take the action you need to. Remember, you’re never alone. These are the best times to pray and ask for courage, wisdom, and strength.
  7. Action. Maybe the woman from the gospel story would have gotten well “on her own.” Maybe some new doctor would learn of her case and save her. She could have kept waiting. After all, she’d been sick fore than a decade. She was probably used to it.But she didn’t. What did she have to lose?So she got herself to where Jesus would be and touched his cloak.Can you imagine the joy of hearing “your faith has made you well” after so many years of being sick?Have you been looking outside of yourself for answers that have been inside of you all along? Have you given your power to someone else in the hope that they can “cure” you? Or are you willing to turn inward, to connect with God, and allow what’s inside of you to come out?

Which Classic Monster Are You Most Like When It Comes to Content Marketing

I have a love-hate relationship with Halloween.

I’ve never really understood why people get dressed up and go to the homes of strangers who are then supposed to give them candy. Can’t you just buy it?

And the town I live in says Halloween has to start at some ridiculous time like 5pm.

I’m supposed to stop working early because strangers are at my door and they want free candy?

Makes no sense to me.

Which is why, when I was 8 years old, I told my parents I wasn’t doing it.

The candy was where I was already. I didn’t have to go get more.

But one thing I do love is decorating for Halloween.

Since we moved, I don’t decorate as elaborately as I used to. But I still love to put my favorite pieces out.

This week, as I was putting out my Halloween classic monster beanies, it dawned on me that many of us have content strategies that are aligned with classic Hollywood monsters.

So with all due respect to the various copyright holders, let’s see which classic monster you’re most like when it comes to your content creation, delivery, and marketing.

Wolfman. We all remember this story. A guy gets bitten by a wolf that’s actually a wolfman. The next time the full moon rises, he shows up and starts attacking.

Your monster avatar is Wolfman if you only create and distribute content once in a full….scratch that…blue moon.

Building a brand that solidly positions you as the obvious, trusted authority that creates desire in your audience to learn more and work only with you requires putting out great content on a consistent basis. The absolute minimum is once a month in my opinion. I think it’s reasonable to create something twice a month. So if you’re not sending out regular communications — more than once every 28 days — then it’s time to ask yourself why and create a plan to step it up.

Frankenstein’s Monster. The poor monster maker, Dr. Frankenstein, got overshadowed by his creation and we don’t refer to the monster as his credit says in the movie (“the monster”…how original). Instead we refer to the monster by the doc’s last name.

You have the Monster as an avatar if your content is a hodge-podge of topics, themes, and messages. At least you’re putting out SOMETHING…but since you don’t have a clear and  consistent message then your content doesn’t get people too excited. You actually confuse people about what you do and what you’re the expert at. And we all know “a confused mind never buys.”

You’re not building a strong brand that sets you apart as the go-to person so you’re hard to find and even harder to refer. Without strong positioning as a go-to authority, potential clients or students are likely to waste money on big, expensive programs that don’t meet their needs because the person selling it has a bigger “name” than you do. When you finally do talk to people or put in proposals, you have to work harder for the person to say yes.

Mummy.   Maybe you put out content pretty regularly. And the content is good. But once you publish it you never share it again. In effect, it’s buried. Just like Imhotep, the original mummy played by the legendary Boris Karloff.

Your solid piece of content sits on your website but it might as well be buried inside a tomb. The web visitor had to work hard to find the content and you. Maybe Google and the other search engines have to work hard to find your content to have it appear in the search results because, without the right elements and without consistent, unified content, what you create  might as well be inside a sarcophagus deep inside a pyramid.

Ghost.  The first ghost that comes into my mind isn’t really scary. It’s Casper. Hey, he’s a friendly ghost right (boy am I dating myself or what?)? The problem is Casper only appears to certain people. He’s a scaredy-ghost.

Your monster avatar is Casper if you only create content for “friends”…People who are on your list or otherwise already in your community. You don’t provide that “top of the funnel” sort of content that a new audience member would find helpful to introduce you and your approach.

You’re also a Casper if you create content that doesn’t invite people to take the next step, whether that’s take a quiz, attend an event, or more importantly work with you or otherwise go deeper to achieve the transformation they want and that you provide.

Casper was too nice. He just wanted people to be his friend. Which is nice, but you want a list of people who are highly engaged and ready to take action to get to the next level.

 

Skeleton. OK, skeletons aren’t exactly scary but you can still have one as your content monster avatar.

You’re represented by this monster if you only send out super thin content.

Your articles might share tips but they never have the kind of “meaty” detail that would help them truly understand the action to take.

Maybe you’re stuck in the mindset that “if I share my best tips and how-to’s no one will hire me.” That’s flat out wrong. Someone on a webinar made a great analogy:  You still go to a movie even though you saw the trailer, right? Content that’s meaty and longer does a great job of solidly positioning you as the knowledgeable expert authority while it educates the reader (or viewer…or listener….of whatever). Meaty copy  (1600 words) is actually what people want and gets consumed.

People want real value. And as long as your content addresses an important problem and shares how to fix it, your audience will read it.

It takes longer-ish copy for you to pre-sell your POV, and inspire your consumer enough to take action when you invite them to do so (in other words action on your call to action).

Dracula.  I grew up watching Dark Shadows. Yes, the ORIGINAL one. And no I didn’t watch the reruns.

I ran home from school every day to see it.

I ended up so scared every SINGLE night that I slept with the covers pulled up around my throat until I started having hot flashes 40 years later.

Listen, I know you hate selling. That’s actually a big part of the problem. You’re so terrified of becoming like “them” that you avoid putting out content and when you do put something out you can’t bring yourself to make an offer for fear that people will think you’re salesy.

But…you DO have to eat and you DO have to keep the electricity and Internet on.

So Dracula is your Content Monster Avatar if you only send out content when you want something. When you (your content) shows up, people KNOW an offer is coming and to be honest, they’re not really interested because you’re never around sharing useful information that educates them while elevating you in their eyes and heart. Then you go into hiding again because you’re disgusted by acting like a taker (like Drac…he’s the ultimate taker).

And of course if you act like one of these monsters your business isn’t growing, your brand isn’t growing, and you have to work harder than you want to or feel you should.

This is why a content strategy and content calendar are so important.

Quick Tips to Use Content to Position and Pre-Sell You

Here are some quick tips to really leverage content to position and pre-sell you and make it easier for great clients to say yes to working or learning from you:

Identify your core message, your sub-messages, and stick to them. Remember, your objective is to be seen as the go-to person in the eyes of those you serve.

You can only do that when you continuously share content that’s consistently on-message.

Know what your offerings are and when you’ll promote them. Whether you provide custom solutions all year or you have courses you offer, naturally you want everything to be bought all the time.

But to effectively manage your time and leverage it well you must focus on certain offerings at certain times. Create a calendar – even if it means ballparking what you’ll promote in quarters – and then start mapping out content topics that will inspire and invite the content consumer to take the next step.

You can plan to fill in gaps in your calendar with related topics that may simply inspire people to stay in or join your community. You don’t need to have an explicit call to action to buy or do something.

About 6 to 8 weeks before you launch, start sharing educationally-focused content tied directly to the problem addressed by your offering.

Get people excited about the next content piece in the process. Help them see that this is a series and encourage them to keep an eye out for the next piece. Share a couple of bullet points with them to get them interested in it.

Identify themes and events then tie them to your content. That’s what I did here. I capitalized on the holiday of Halloween and used what was in my house. This helps inspiration show up for work and do her job.

Create a calendar and schedule the work. This is one that I’m still working on myself.

To make sure our work has as much impact as possible, we need to map out our schedule to include time every day to work on the small pieces of content (like articles or short videos) and the big pieces of content (white papers, books, or video series for example).

Micro steps are the best way to do it. Just a few minutes every day where you capture your thoughts on your content will get you farther than trying to block out an entire day or even an hour to get something done.

Publish, share, share again. Sure you posted the article on your blog and maybe shared it on your other social sites, but do you have it automated through a tool like Hoot Suite to go out periodically?

Re-sharing content is a very smart move, especially if your content is evergreen.

Content creation doesn’t have to be scary.

It’s exactly the best strategy for someone like you who hates to sell and isn’t crazy about marketing.

The word Sell comes from the word Sellan which means to give.

So embrace that original definition and the formula, Educate => Elevate => Inspire => Invite. Then you’ll be on your way to position and presell yourself as the go-to trusted authority for your best clients.

Upcoming Content Strategy Workshop: The Write Plan

Ready to create a simple content plan you can stick to, that positions and pre-sells you as the trusted authority you are? Then come to my upcoming workshop The Write Plan. In this interactive workshop taught live over two half-days, you’ll…

  • Focus your message
  • Create a content strategy
  • Plan an editorial calendar that warms up your audience and supports your offerings
  • Plan your work schedule so you know what to create, when to create it, and do it without killing
  • yourself.

How the course is taught

The course is taught live and you’ll have access to the recordings, get the handouts, and templates. And I’ll be hosting open Q&A calls as a way to support you through the implementation process for at least 3 months after the event.

Who the course is for

The program is specifically for coaches, consultants, and other solo service providers who hate selling (aren’t crazy about marketing) and who want to position themselves as the clear solution to their audience’s problem.

Cost

The early-bird price for the course is $147 and goes up to $197 at 5pm on Monday, October 16th.  Click this link to register.

From Rags to Riches to Rags and Back to Riches

To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, and on You Tube.

If you like what you hear, I hope you’ll share the show with others and I hope you’ll decide to join my community.

You can become a fan of the show at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity so you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while building a business in alignment with your faith, beliefs, and values.

Show Notes

This week’s guest has an amazing story that goes from rags to riches to rags and back to riches.

Trevor Crane is a speaker, advisor, and a 10-time #1 best selling author. He’s also the founder of Epic Author Publishing. His special passion is helping service-based businesses including consultants, coaches, authors, and speakers take their businesses to the next level no matter how successful you already are.

Trevor grew up poor, the son of a horseshoer in Phoenix Arizona.

He went on to live his dream of entrepreneurial success building a multi-million dollar business with a partner and 12 employees.

And in 2009 lost it all.

He’s since re-built his life, is back earning millions, and today lives a life without limits with his fabulous wife Robin and their daughter.

Listen in as Trevor shares:

  • The thinking patterns that led to his downfall
  • The simple changes that helped him start to climb back
  • Adjustments he continued to make that helped him grow personally and professionally and eventually 10X’d his income
  • How he got off of what he calls the emotional rollercoaster of sales
  • The missing ingredient that’s missed in positive thinking
  • The mindshift that helps develop the patience and clarity to spot the prize buried inside a pile of crap
  • The big questions to ask yourself
  • How to identify fears and move past them
  • And some tips to avoid giving too much information to prospective clients so it’s easier for them to say yes to working with you

As always, listen all the way to the end where I’ll share your reflection exercise and action step for this episode.

Guest Contact Information

Trevor’s website

His free book offer

Trevor’s podcast

Trevor on social media:

Facebook

Twitter

YouTube

Past Episodes That Relate to This One

Dr. Nadia Brown, Selling when you hate selling

Resources Mentioned in This Episode

Get the Tool I use with clients to help them get clarity (Just add your email address in the field that opens up)

 

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Can Meditation Help You Achieve Your Goals?

To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

Welcome to the Courageous Entrepreneur Show. The show shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who share their stories of overcoming amazing challenges to achieve success on their terms and experts who share practical information to help you move forward with courage, confidence, and clarity.

 

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. You can become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity to position and pre-sell yourself as the unique solution provider you are, so you profit from your expertise.

SHOW NOTES

Like you. my life is crazy busy. I try to fit in time for self care and I’m always on the look out for simple ways to help me manage myself better so I can continue to excel in work and life.

And it seems that when you start thinking about something you suddenly notice it more and more. Like when you decide to buy a new car and suddenly you see that car you want everywhere.

The brain has a specific thing to focus on and it starts focusing.
That’s what’s been happening with me and the topic of meditation.

I first started investigating meditation when I was in a particularly stressful point in my life. My husband and I lived 500 miles apart. I was in full blown recovery dealing with issues as an adult survivor of abuse. And we had family drama going on at the same time.

I had heard that meditation could do great things and that people in all professions used it and believed it made a huge difference for them.

So I tried it.

I got nothing from it.

But like I said as I started to think about it and read more about it I thought maybe it’s time to investigate this again and I thought I’d go to an expert.

And I figured you might be interested in it too so I invited back Brodie Welch for another interview and I was thrilled when she said yes.

Brodie is a licensed acupuncturist, board-certified herbalist, Chinese Medicine expert and self-care strategist. She’s the founder of Life in Balance Acupuncture in Corvallis, Oregon where she has been treating patients since 2003.

In addition to her clinical practice, Brodie shares her expertise to help caring, conscious women take care of themselves through innovative learn-from-anywhere courses and coaching programs on stress management, digestive health, the body-mind connection, moving meditation, and Chinese medicine. She’s the creator and host of the podcast, A Healthy Curiosity. The show explores what it takes to be well in a busy world.

Listen in as Brodie explains:

  • What mediation is
  • Different styles of meditation
  • The benefits of mediation
  • Tips for getting started

As always listen all the way to the end where I’ll share your reflection exercise and action step for this episode.

Guest Contact Information:

Brodie’s website — get her free resources

Brodie on Facebook

Brodie on Twitter

 

Additional Resources:

Getting in the Gap, the Wayne Dyer program mentioned in the episode

Meditation Your Way, article on Success magazine’s website

Meditations for Manifesting, Wayne Dyer meditation audio program

Jack Canfield video mentioned in the episode

Ready to Go Deeper?

Join a community of like-minded peers who can help you stay accountable to yourself and focused on your most important activities and goals.

You can learn more about the Action Taker group I run at my website.

 

 

 

 

 

Does Your Business or Offering Pass the Toilet Paper Test?

roll of toilet paper on holder mounted on wall“…Your business needs to be like toilet paper and toothpaste…”

That’s the advice Jason Alba, founder of JibberJobber.com  and this week’s guest on The Courageous Entrepreneur Show  got from someone he was discussing his pricing model with.

The advisor went on to explain that toilet paper and toothpaste are the sort of thing that people look at and immediately understand what they are and what they do. The potential buyer can then quickly decide to purchase without a lot of agonizing over the decision.

He recommended that Jason’s pricing model be that clear and simple.

That got me thinking about all the times I’ve met someone at an event and couldn’t understand what they did or offered.

And it got me thinking critically about my own rebrand and my new offerings.

It’s not easy to be “like toilet paper and toothpaste.”

Here are some tough questions to ask we all need to ask ourselves that can help us see if we passed the TP test.

  1. Does your offering solve a problem that people are highly motivated to solve? If it’s seen as something that’s “nice but not necessary” it’s probably something the buyer finds easy to say no to, cut back on, or completely eliminate from their life. That means you need to focus your offering(s) and position them so they’re targeted to an audience who is highly motivated to take action or they’re structured to fix a problem that’s critical to solve.
  2. Is the perceived value and perceived uniqueness of what you offer so significant that the buyer is willing to pay your price without negotiating? One of the reasons I got out of pure consulting is because I hated the whole proposal-writing / negotiating thing. I don’t inflate or pad my prices.

That means I didn’t have anything to negotiate with.

If there was something in the proposal that someone was willing to live without or an outcome they were willing to do without then I could remove that which would lower the price but there’s no negotiating. But lots of people feel like they have to negotiate because they’re conditioned to with an entrepreneur whose business is built on a consulting model.

I also had to admit that I wasn’t perceived as totally unique.

This is painful to admit but important.

Once you recognize that you’re out of alignment with yourself and your beliefs, you can recognize things like you’re trying to follow a model that’s not right for you.

  1. Is your messaging so clear and to the point that when someone comes to your website they can make a relatively fast decision to take action — by buying from / working with you or reaching out to you to have a conversation that more often than not leads to a sale? Answering this question takes knowing your numbers and your stats – things like number of unique visitors to your site, length of time on a page, bounce rate (the percentage of visitors who click away from your site after viewing just the page they landed on), along with your number of opt-ins, marketing or sales conversations, or actual purchases.
  2. Is your messaging so clear and to the point that when you meet someone for the first time and they hear your answer to “So…what do you do?” they tell you they know someone who needs your services? And when they connect you to that person they were right – it IS a person who needs your services.

Really tune into the nonverbal cues others are displaying when you talk and fully listen to what is being said in response to you.

Also examine the quantity and quality of your referrals. If you’re constantly wondering why you get poor quality referrals — people you don’t and can’t truly help — then that’s a sign your message isn’t simple or clear.

  1. Are you where your targeted audience segments can easily find you? Toilet paper and toothpaste are now sold virtually everywhere but we know two places where we can always find them – the grocery store and drug store. If you’re not everywhere your audience is, are you in at least the top two places they go for information? That means are you being found when they search for information and are you in one other place where they commonly go? If you don’t know what words they search with or what they commonly look for then I recommend doing some research by talking to potential great clients. You can also join groups where your best clients are likely to be and then listen to their conversations and read their posts.

Keeping your messaging, offers, and pricing simple while sharing useful content through blog posts and social networking sites is a key element of selling your services when you hate selling. It helps you communicate what makes you truly unique, educate your audience while elevating yourself as a trusted authority and demonstrating your expertise which can help you pre-sell someone on working with you, buying from you, or referring to you.

Which of these questions do you struggle with the most?

 

From Food Stamps to Six-Figure Coach | Interview with Jessica Yarbrough

To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. You can become a fan of the show at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity so you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise.

Show Notes

If you ever get caught up in the “I can’t” syndrome or “I don’t know how” or “I don’t know enough” or “I’m not good enough” mantras that can run through our heads then you want to make sure you listen to today’s episode because today’s guest shows the only thing stopping us from creating a wildly profitable life-style based business is that lump of grey matter inside our heads.

Jessica Yarbrough is a business coach for high – achieving women who want to break out of corporate life and quickly build a six-figure business. She’s a former corporate executive who followed her heart and ended up having to move back in with her parents as she rebuilt her life and career.

Listen in as Jessica shares:

  • How she went from a passion-centered profession to unemployed, living with her parents and collecting food stamps to feed her baby daughter. And how she began to rise up to create the thriving coaching practice she has today and do it in just 18 months.
  • How she dealt with the voice inside her that told her to go get a job as well as the voice of her parents telling her to get one.
  • The biggest blocks and mistakes that women have and make that hold us back from achieving what we really want.
  • And some great tips to begin to move forward to create the life and business of your dreams.

Be sure to listen all the way to the end where I’ll share your reflection exercise and action step for this episode.

Related Episodes

Sometimes one episode mentions one or more other episodes; or I may feel that one or more past episodes fit together. When that happens I list them so you can easily find them.

Mark Baker

Grace Bell

Guest Contact Information

Jessica’s webste

Jessica on Facebook

Jessica’s group on Facebook

Jessica’s You Tube channel

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The Answers You’re Looking for Are Inside You

In Monday’s episode of The Courageous Entrepreneur, Dorit Sasson and I discussed her “running away” from life in the United States to a new life in Israel where she had / has duel citizenship.

She was in college at the time and was what I’d call a “seeker.” Someone who had no idea what they wanted, where they were going, or even who they were.

In other words, she was a typical college student.

She was also looking to escape a mother who had become suffocating.

Although Dorit’s mother loved her and was a talented musician with her own career as a concert pianist, she was “fearful of everything.” That’s naturally suffocating; and Dorit was anxious to get as far away from her and that feeling of suffocation as possible.

Relocating to Israel was certainly a way to escape.

One of the issues that resonated with me and that left me thinking long after the interview was this issue of running away.

I know there are people out there who would tell Dorit that she should have stood up to her mother and said “enough!” Or that she should have just ignored the woman and her fears.

Just like there are people who think I should have stood up to my mother when she began to belittle and verbally abuse me in adult hood.

But WE’RE in the moment. It’s up to us to make the best decision we can IN that moment.

And sometimes, running away is actually the best thing to do.

True it might be avoiding the problem but I think of it as giving ourselves time for self-protection and to allow us time to collect our thoughts so we can address the problem in a healthy way.

Of course we think we’re running away FROM someone or something…something outside of ourselves, and running TOWARDS something else — a person…a place….a thing….even just running towards the unknown when the KNOWN is not what we want.

We believe that the answer is outside of us when in reality it’s INSIDE us.

Dorit had to work through different issues when she was in Israel. Life wasn’t perfect.

It’s never perfect anywhere (at least not until we grow to the point we’re able to see the perfect imperfection in it all).

She had to reflect, and grow, and figure things out for herself. And she needed to do all that without her mother’s interference.

If you missed this episode you can access the full post with show notes here or you can listen or download the recording here.

Reflect on what you may be running from in your life.

What truth are you not facing? Who and what would you and could you become if you faced it and used it as an opportunity to truly grow.

Are you still haunted by a mistake you made?  By some perceived failure?

Are you running away from some situation that’s left you guilt ridden?

The answer to our greatest problem is inside ourselves.

Accessing that answer takes reflection…prayer….connecting with God and deepening our faith and trust in Him.

Looking outside of ourselves for answers — from gurus or pundits or so-called experts — but what really needs to happen is to become more in tune with God’s message for us.

I heard pastor Joel Osteen say that we don’t hear God’s message because we’re listening for it with our ears and He’s speaking to us in our hearts.

We also struggle to access the wisdom within because we feel so inadequate…as if we’re not good enough…to know the answer. Others must be smarter than we are.

So instead of running away from a problem, what if you ran towards God and asked for help….for strength….for clarity…for wisdom?

The answer your looking for and the courage you need is inside you waiting to be accessed through a connection with the Holy Spirit.

 

Expat to Author: Dorit Sasson explains what made her leave the USA

To listen to this episode click the forward arrow to the far left on the play bar. To download it to your device and listen later, click this link. Look to the far right of the play bar and click the down arrow. Navigate to where you’d like to store the media and save it to your device. You can also watch this episode on You Tube.

 

Welcome to the Courageous Entrepreneur Show

This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

I interview entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including Apple Podcasts – formerly iTunes – on You Tube, I Heart Radio, and in the Google Play store.

If you like what you hear I hope you’ll share the show with others in your networks and I hope you’ll decide to join my community. You can become a fan of the show on my site at Winnie Anderson.com/fans when you do you’ll get episodes delivered right to your inbox. You’ll also receive information, tips, and resources to help you come out of hiding, position and pre-sell yourself as the unique solution provider you are, and profit from your expertise.

Show Notes

When I was in junior high and high school I dreamed of moving to Colorado. I was a huge John Denver fan and listening to that music and learning about him I was drawn to Colorado for its beauty. I also loved the idea of escaping from my mother who abused me emotionally and psychologically.

I use to imagine how fabulous it would be to start over in a place where – to play on that line from the TV show Cheers’ theme song — nobody knows your name.

So when I met today’s guest who didn’t just escape the way I dreamed of but she went to another country, I knew I had to learn more about her and have her on the show.

Dorit Sasson is an award-winning author, book coach, and motivational speaker whose mission is to inspire and guide entrepreneurs, speakers, leaders, and aspiring authors who have a message and a purpose to share, to find their courage, tell their brand story in writing, and make a positive impact on the world. She is currently working on her second memoir, Sand and Steel: the Spiritual Journey Home.

Listen in as Dorit shares…

  • What led her to leave the United States
  • What drove her to join the military force of another country
  • The biggest test of her courage while she was in the service
  • The reverse culture shock she experienced when she returned to the United States
  • The similarities between being a resident in a foreign country trying to fit in and being a creative entrepreneur
  • How she learned to handle rejection as a writer
  • Tips for deciding if writing a memoir is right for you and some ideas on how to get started with elements of your story

Listen all the way to the end when I’ll share your reflection exercise and action step for this episode

 

Resources Mentioned in This Episode

Dorit’s book, Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces

Dorit’s upcoming book: Sand and Steel: The spiritual journey home 

Past Episodes Related to This One

 

Guest Contact Information

Website
Facebook
Dorit’s podcast on Blog Talk Radio 
Dorit on Twitter @VoicetoStory

 

 

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