How to Sell Your Services Without Being Salesy

Ready to Discover the 3-Part Formula to Attract Great Clients and Inspire Them to Say “Yes” Faster and Easier?

This is especially for you if you are a consultant, coach, or licensed professional who is great at what you do but you hate the sales part.

You didn’t start your business because you wanted to sell.

Service-focused professionals are driven to start businesses because we…

  • Have talents we love to use and want to share them with the world
  • Figured out the solution to a problem and want to help others with the same issue
  • Are passionate about something and want to focus all our time on it
  • Feel called to a mission and are driven to make a difference in the world
  • Want to be in control of our lives and want the scheduling freedom and financial freedom that comes with being an entrepreneur.

So the primary focus has always been on delivering the best service for your clients.

There’s just one problem…

You hate sales and selling.

….spending hours in meetings that never seem to go anywhere…or having the same conversation over and over againsending email after email to follow-up and check-in with people.

Doing that stuff makes you feel like a pest.

But that’s your brain responding to what you’ve seen, heard, and experienced in your life time.

You’ve been conditioned and programmed to hate selling.

As you grew up you heard your parents talk about pushy sales people who they felt tricked them into buying something or who they feel cheated them somehow.

Then there’s the media….from cartoons to tv shows to movies and plays…business people and sales people are often portrayed as unethical, manipulative, and downright bad.

And in your own experience making purchases — especially high ticket items that you may not have alot of experience buying or have much knowledge about — you may have felt pressured to make a decision by someone who you saw as pushy…salesy….and just plain icky.

Those messages are stored in your brain in the same file folder as “sales” and “sales person”. The psychological concept known as “cognitive dissonance” says the brain can’t hold two opposing thoughts at the same time.

So If you think sales is icky and only manipulative, unethical people are involved in it, then your brain is going to do everything possible to keep you from engaging in anything it defines as “sales” because you’re certainly not manipulative or icky.

The good news is today’s buyers are hip to that old school style of sales and they don’t want to buy from anyone who engages in that sort of behavior either.

The bad news is your buyers have been conditioned to think just about any entrepreneur they talk to is going to try to sell them something.

And the old saying…Buyers want to buy but they don’t want to be sold to…is true.

But buyers still need to purchase the sort of services you offer. It’s just that buying is a decision and it’s often seen as a risky one by the buyer.

You sell a service they probably don’t buy very often and therefore don’t understand.

Add in there that they don’t want to look stupid, waste their money, or make a mistake.

So how do you attract more of the great clients you want, sell more of your services, and inspire clients to say yes faster without being the pushy person you (and they) don’t want you to be?

Get back to the origin of the word sell — it comes from the word sellan which means to give not to get

You can attract clients and help them say “yes” faster by fully embracing a “sell without being salesy” philosophy and incorporating that approach throughout your sales process.

Give them what they need at each step in their buying process…match your sales process to their decision making process.

It doesn’t have to be hard or complex but it will stretch you.

It means doing some things that are counterintuitive and it means fully expressing yourself as a leader — not a follower.

Yes it’s possible to take your business to the next level of success.

Yes it’s possible to sell your services without being pushy, salesy, or icky.

On this teleseminar I’ll reveal the 5 part formula to attract ideal clients, build an expert brand, and help clients say yes to you faster and easier.

There’s no manipulation in that. You’re just going to understand your Ideal Clients so well that you’re able to give them what they need to decide.

This teleseminar is being offered as part of the launch events for my new book: Stand Out and Attract Great Clients – Uncover, Embrace, and Communicate Your Uniqueness to Sell Your Services Without Being Salesy  which will be up for sale on Amazon by October 17th.

Here are the details. I hope to hear you on the call.

What: How to Sell Your Services Without Being Salesy – the 3 part formula for everyone who’s great at what they do but who hates the sales part

When: Tuesday October 7th, 12 noon to 1:15pm

Where:  Wherever you are – dial in

What you’ll discover

I’ll spend time on each of the 5 parts of the formula and you’ll discover…

  • The single most important decision you can make about your services
  • The counterintuitive tactics that can lead to less stress and more profits for you
  • How to clearly stand out from the competition
  • How to help potential clients say “we’d be stupid not to hire you”
  • How to match your sales process with your ideal clients’ buying process

And of course much more!

If you want in, just add your first name and best email to the form or click this link to just add your email and you’ll be all set. Naturally I’ll send a few reminders to help you be on the call live.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

What’s the Big Idea?

Do you have problems talking about what you do in a simple, compelling way?

Do you struggle to create and communicate a consistent message that’s easy for people to understand and that truly draws people in to read your copy or talk to you privately?

You’re not alone.

Whether you’re talking to people at a mixer, writing a blog post, or writing copy for your website, your message has to…

  • be simple
  • get attention
  • draw people in so they naturally want to learn more

…or you won’t get the response you want.

Potential referral partners or potential clients will just file you away in their mental filing cabinet because they think you’re just like all the others in the category they place you in.

You come across as average at best.

You Need a Simple Foundation to Build on

But what if you had a basic foundation for ALL of your messages? How would that simplify your life?

How would that unify your messaging?

You’d know how to introduce yourself in a way that sounded interesting and natural, not canned and rehearsed.

You’d have an easier time writing your website copy because you’d be able to stay focused on your foundation.

Your message would be much more powerful because it would be super consistent.

And, most importantly, your messages — all of them — would clearly position you as unique in a sea of same old, same old.

Let me share this secret formula with you.

Actually…it’s not really a secret. But it’s what good copywriters use to write copy to differentiate their clients as well as their clients’ products and services. It’s how copywriters draw readers in and we just take for granted that other people know it.

And once you do know it, this formula becomes the foundation of how you communicate your unique difference.

Come to the new, free teleseminar

I’m revealing this on my new, free teleseminar: What’s the Big Idea — Discover the Messaging Strategy That Powerfully Captures Attention Without Being Hypey or Salesey

This 75-minute teleseminar is for you if you’re a soloprofessional (consultant, coach, or licensed professional), who doesn’t want to be salesy but is looking for an easy and powerful way to communicate your value.

Here’s what I’ll reveal:

  • How the brain of those you talk to dismisses and rejects your message (unless you do this one simple thing to help it focus)
  • The simple, 3-part formula you can use in every communication method (this helps you stay centered on your core message…very important in building a consistent brand)
  • How to avoid the biggest mistake made with this formula so your messages are powerful, not wimpy (don’t worry, you STILL won’t come across as hypey or salesy)

Sound good?

Great.

Here are the details…

When:  Tuesday, August 12th from 12pm ET to 1:15pm ET (get your time zone here)

Where: Anywhere you want — it’s a teleseminar (you get the call-in number when you sign up)

Cost:  Free (no kidding)

(This call will give you a sneak preview of the content I’m going to be sharing in my new, multi-session program: Have Them at Hello — How to stand out and be remembered by delivering a powerful Introduction anytime and anywhere)

Sign up even if you can’t make it and you’ll get the free recording.

Just add your email address and you’ll be on the list for this information-packed session.

Naturally your info is safe with me. I’m the Sales Success Detective, not some spammer.

You’ll get a subscription to The Sales Success Dispatch too. It comes out 2 or 3 times a month and has information, tools, and resources to help you sell your services faster and easier so you help more people and get paid handsomely to do it.

Hope to hear you on the call!

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

You’re in!

Don’t you just love it when technology works?

You’re in the program! Watch your inbox for all the details and if you don’t see anything from @winnieanderson.com in a few hours be sure to check your spam or junk folder to see if it got misdirected there.

Be sure to add winnie@winnieanderson.com and @winnieanderson.com to your Contacts or Approved list so you get all of the stuff you need for this program and other messages from me.

Thanks, and here’s to your continued success.

Winnie

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Work with Winnie

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

All Set

I love when technology works, don’t you?

Thanks for signing up!

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

test landing page

all about my fabulous program

 

 

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Preliminary Evidence Review Received

wha_leaning_greysuit_white_bkgrndHey, your form went through! Don’t you love it when technology works?

It should take no more than 1 to 2 business days for me to get back to you, so sit tight.

I’m looking forward to reviewing your answers and seeing if I can help solve your business mystery.

Thanks for reaching out to me and I wish you every success.
Winnie

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Preliminary Evidence Review

“It’s a capital mistake to theorize without data.” — Sherlock Holmes, A Scandal in Bohemia

Thanks for your interest in working with me.

Consultants, coaches, and owners of locally-based service businesses contact me when they…

  • have a single offering that’s not selling the way it has in the past
  • are working way too hard to get clients and can’t figure out what the problem is
  • are ready to add a new offering or line of revenue but stumped how to do it and how to help clients decide to buy it

If you haven’t checked out who I serve, please take a look at this page to make sure we’d be a good fit.

Once you’ve done that, answer the following questions to the best of your ability. Your responses will help me understand where you are now and where you want to go.

Once I’ve got your responses my assistant or I will reach out to you to let you know the next step in the process.

Thanks again and I look forward to reviewing your preliminary evidence.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Resources

Important Tools, Resources, and People to Build and Grow Your Business and Achieve Your Goals

“A man should keep his little brain attic stocked with all the furniture that he is likely to use, and the rest he can put away in the lumber-room of his library where he can get it if he wants.”  — Sherlock Holmes, The Adventure of the Five Orange Pips

People often ask me what tools or companies I use and the people I refer to.

So this is a list of those things that either I use directly or my very trusted colleagues use with success.

Yes, some of these are affiliate links. That’s how I get my gas money :-) But do your due diligence and only buy what you think will work for you.

Domain Registration

I only use GoDaddy. You can search RetailMeNot or FatWallet for discount coupon codes and save serious dough. I don’t use GoDaddy for hosting. Just for domain registration. I don’t believe in putting my eggs in one basket.

You get a domain and register it for a period of time — at least a year. Please be sure you get your own name as a domain. No, you can’t just have a Facebook page. No, you can’t just have a LinkedIn page. It’s not enough and you don’t own it. Here’s a video where I talk about social media and having a webpage and here’s a blog post about the same thing.

Hosting

I am in LOVE LOVE LOVE with Hostgator. I cannot say enough good things about them. Their service is fantastic….off the chart! I once had a tech on the phone for 6 hours!!! And if you’re not techie, don’t worry. They’ll hold your hand. And get this….they called me once and said hey you can change your plan and save 20% and you’ve been a client for so long we’re going to assign you an account manager so if you have any questions you can deal directly with him.

Now, I ask you….how fabulous is that?

Website building stuff

WordPress

OptimizePress

I hear nice things about Lead Pages but I’ve never used them.

Newsletters / Autoresponders / Broadcast emails

If you’re a total DIY-er with not a lot of tech skills then you want to use Mad Mimi. It’s totally simple. I taught myself without even reading the directions.

Get Response looks like a great choice if you’re ready to get more robust reporting and upgrade to a more professional look. And it’s where I plan on moving my newsletter soon.

Royalty-Free Images

You need great images on your site and in your collateral material.

I recommend a subscription to ClipArt.com. Totally worth it.

I use iStock when I need something super special and feel it’s worth the extra money. But sign up with them for a free account because they give away free images each week.

 

The Irregulars

“It is the unofficial force — the Baker Street Irregulars”

Sherlock Holmes to Doctor Watson, A Study in Scarlet

In the original stories (called “the canon”) Holmes had a troupe of rag-tag children he would hire on occasion to help him on a case. They were his eyes and ears in the city in places he couldn’t go without being seen.

My version of the Irregulars are the professionals I count on for information, refer to, or partner with on various projects. I trust them as completely as Holmes trusted his Irregulars so if you’re ever disappointed I want to know about it.

Sue Brettell — the most brilliant visual branding professional I’ve ever met.  She specializes in rebrands and does site development using WordPress. She involves a partner on complicated sites but can do many on her own.

Opticom Apps — Dan Muchnok develops simple mobile sites and apps for micro businesses, especially restaurants and shops

Elynn Light — When you’re ready to come out of hiding and start using video or speaking on larger stages it’s important — critical actually — to make sure your image matches the personal brand you’re building and exudes the confidence you need to attract your Prime Suspects and Ideal Clients.

Lisa Roberts — My dear friend is an incredibly sharp operations consultant who can diagnose and heal the problems in your operation that are keeping you from the maximum profit you want and deserve.  As you grow and your business becomes more complex, you’ll need her. Get her newsletter here…

Lisa Robbin Young — When your business and life are out of alignment, my wonderful accountability partner will help you get back in sync and focus on building what she calls a “noble empire”. If you’ve got a dream burning inside of you, Lisa is the woman to help you express it so it pays off.

 

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Training Programs

This section is under construction right now but will list DIY / self-study programs as well as group courses and higher-support, done-with-you programs.

FREE TRAINING
I have two free video series available…

You can visit my You Tube channel for free, short video trainings…

I think of my articles and blog posts as free training too so check out the blog.

DIY PROGRAMS

DONE WITH YOU PROGRAMS
You can purchase any DIY program and get private coaching / training with me to help you through the program. This is only available based on my schedule with private clients and it’s only available for these specific programs. Click the program link for information on done-with-you support.

Prove You’re the Expert: How to create a content plan that helps sell your services faster and easier

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>