Great Copy Starts with Clarity – and a Great Creative Brief

image courtesy of JESHOOTS and http://Pixabay.com

One of the dreams you probably had about getting a website up was that it would be out there selling your services 24 / 7…building your list of potential clients…generating contacts from interested, high quality potential clients…building your web presence and your reputation as a trusted authority and expert solution provider.

Whether you decide to start your first site yourself or you’re going to hire a developer to build you a site, there’s one big problem you’re going to run into.

What are you actually going to say on the pages?

When I was the chief brand strategist and copywriter at the agency I worked for back in the mid-00’s, no client ever gave me much insight into the message they wanted to convey on their site. They looked to me to tell them what they needed on the site, how many pages, what those pages should be, and certainly what should be on those pages.

Luckily we never had a client disappointed with the sites we developed for them.

Our developer, Ryan, was a big talent; but even he looked to me for direction about things like which images to use and where to put those images on the pages. I even wrote the alt-tags and page descriptions for the sites.

I rarely write copy for clients anymore.

The clients I work with have been determined to do it themselves or they’ve been working with a developer. The problem with developers though is they rarely understand how or have the talent to write good web copy. That’s not an insult. Writing copy and developing sites are two completely different skill sets.

I only know two people who I trust write copy for the sites they develop.

Writing the copy for a site is often the longest (and most expensive part) of a site build project.

One reason for that is the fact that the client is usually unable to provide the necessary background information for the copywriter to figure it out so a lot of research has to be done.

Then, that copywriter has to let the information marinate as they plan the project and start writing.

Like most things, the project and its success hinges on clarity. The more you have and can share with the writer the easier and faster the writing will happen and the better quality you’ll get.

Most professional copywriters will work from a creative brief.

A brief provides a lot of information about the project and will end up being referred to quite a bit by all parties.

If there’s any confusion about what was promised or what you told the copywriter the information in the brief is what keeps things clear.

If you’ve ever worked on a project yourself that suffered from scope creep or constantly changing directions then some sort of project brief would help with that. (Scope creep is also a boundary problem too so you want to make sure you’re firm on what the client gets in their package).

I think a brief is a great tool if you’re writing your own copy because it helps you think the project through, recognize what you’re unclear about, and work out some fine points before you begin writing.

You can get my brief by sharing your best email address when you click this link. 

 

 

The Courage to Grow: How to Hire and Work with a VA

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and on her on my website.

If you like what you see and hear I hope you’ll share the show with others and I hope you’ll decide to join my community. You can become a fan of the show here on my site. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, clarity, and compassion. I’ll help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise as you build a business in alignment with your faith, beliefs, and values.

How to Enjoy the Show

Watch the video interview by clicking the forward arrow.

You can listen to the audio version of this episode online by clicking this link.

You can download and save for playing on your preferred device, click this link, then click the down facing arrow on the far right of the play bar. Navigate to where you want to save the recording, then click OK, Save, Enter, or whatever works for your device.

*Some of the links below may be affiliate links. The little revenue I generate from them support me and my work. And help me buy treats for my three cats.

 

Show Notes:

As we build our businesses we quickly come to the realization that we just can’t do everything ourselves if we truly want to build a business and not just a glorified job.

I know very well how scary it is to make a hiring decision. I spent the first third of my career in human resources specializing in recruitment and staff development. There’s no important decision you’ll make than who to bring on board and that’s especially true when you’re an entrepreneur.

But how do you do it? How do you find, choose, and work with someone effectively?

To answer that I thought I’d go to the horse’s mouth so to speak and talk directly to a virtual assistant.
Beatrice Ten Tie is a virtual assistant who I connected with in a Facebook group.

She recently wrote a post I’d describe as a rant that talked about the big mistake entrepreneurs make by not using a VA.

She’s got an extensive background in corporate and organizational life where she built her skills in administration, organization, project management, and problem solving.

Listen in as Beatrice and I discuss…

  • Why entrepreneurs find it so difficult and actually fear working with a VA
  • When you should start thinking about getting a VA – it’s likely to surprise you
  • Mistakes made when hiring and managing a VA
  • What to consider when you know you need help but can’t seem to find the right person

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information:

Beatrice’s website

Beatrice on social media:

Facebook

Twitter

YouTube

LinkedIn

Bonus Content:

Get bonus content for this episode including an interview with Craig Cannings, Founder of VAClassroom.com. Just share your email address and you’ll get the bonus resources as soon as they’re ready (I’m dealing with a back injury and it makes it impossible to work for long periods of time, sorry.)

 

Mind Over Money: An interview with money and success coach Robyn Crane

Watch the video interview by clicking the forward arrow.

You can listen to the audio version of this episode online by clicking this link.

You can download and save for playing on your preferred device, click this link, then click the down facing arrow on the far right of the play bar. Navigate to where you want to save the recording, then click OK, Save, Enter, or whatever works for your device.

*Some of the links below may be affiliate links. The little revenue I generate from them support me and my work. And help me buy treats for my three cats.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on YouTube and here on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. You can become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity. I want to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise as you build a business in alignment with your faith, beliefs, and values.

Show Notes:

When you become self-employed you embark on the most intense – and expensive – personal development program ever.

Often we discover issues we never realized we had or issues we thought we dealt with come roaring back to life.

That can especially be true about money.

And it’s especially true for women.

I’ve wrestled with my own issues around money including pricing my services appropriately, making good money decisions as a business owner, and understanding the financial elements of running and growing a business.

I had a past guest on to discuss this. Justin Krane talked about pricing your services and we talked a bit about mindset but I wanted to take the topic deeper since I know how important it is.

That’s where the idea came from to have today’s guest on the show.

Robyn Crane is a money and business growth expert on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars, and FEMM Mentorship program, Robyn helps them attract qualified leads, close high paying clients, and optimize their time, so they can create their ideal business and life.

Listen in as Robyn talks about:

  • Mindset and the role it plays in profitability
  • The role confidence plays in achieving results
  • The challenge of changing your old limiting beliefs
  • How to borrow the beliefs of others to strengthen your own
  • The money patterns we develop through our lives and how they can limit us and help us break through
  • Understanding your money mask

Robyn also shares her own story of how she became a money coach and built a thriving, multi-six figure business after being more than 40 thousand dollars in debt

As always, be sure to listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information

Robyn’s website

Robyn on Social Media
Facebook
Twitter
YouTube

 

Robyn’s books:

Robyn’s Author Central page on Amazon has all her books listed.

 

 

5 Tips to Hear Those Magic Words From Potential Clients

person helping friend over a wall“You’re the only person who can help me.”

Those are the words we all dream of hearing from clients, isn’t it?

I heard them twice in the past 6 weeks.

I also heard, “You’re the only person I’d want to work with on this.”

That came from a potential JV partner who wanted to discuss a potentially lucrative project idea he had.

Let me tell you what I did — that you can do too — that got the right people – to say those things to me and how you can hear them too.

  1. Embrace your story. I was talking with a potential joint venture (JV) partner last week and this was a recurring theme. One of the things he complimented me on was how I’ve embraced my story and how I don’t hide from it. It was hard to come to terms with to be honest. But once I did I started to see how important it was to what differentiated me.Your story – your hero’s journey if you will – is what gives you the unique perspective on the problem you solve. It’s part of what gives you your street cred if you will.

    No one wants diet tips from Kate Moss. We want diet tips from Jennifer Hudson, Marie Osmond, and others who’ve struggled and won the battle. Your mistakes, obstacles, or challenges aren’t wounds; they’re medals of honor. Wear them proudly.

    Just make sure you’re using your story to help others learn the key points you want them to get out of your message. Remember, there are 4 steps to the marketing / sales process:  educate, elevate, inspire, and invite.

  2. guy on one knee shooting videoUse multi-media. I produce a podcast, called The Courageous Entrepreneur Show. I film it as a video and release it as an audio podcast. I also do Facebook Live videos once a week. Video and audio are powerful because of the emotional connection viewers and listeners are able to make with you. Sometimes I’ve gotten choked up doing an interview or doing a livestream. I just let it happen.What I’ve heard 4 times over the past 6 weeks is that people have watched either my main show or the FB Lives I do as an “after show” on Wednesdays and they’ve felt connected to me. They emotionally knew I was the right person for them. It’s that combination of your message and the emotions you communicate that really connects.

    Believe me, I’m not perfect when I do them. And that’s what they actually like most.

    If you’re resisting using video or audio, ask yourself why. If you can stay focused on the message your sharing and the people who need and want to hear it you’ll become a lot less self-conscious

  3. Write. The written word is still powerful and makes up the foundation of the web. I use my show and FB Lives as fuel for written content. You don’t have to be Shakespeare or JK Rowlings for that matter. Just organize your thoughts and write in a conversational tone and you’ll be fine.You do want to do basic things like use spell check and grammar check. And it can help if you’ve got someone who can review your writing and edit it, but don’t let that stop you.
  4. people standing around talking Participate in online groups. I’m geographically impaired – I live north of Niagara Falls, NY on the US side and if you pay even modest attention to the weather, you know it’s not exactly a fun place to drive in winter – which starts in October or November and lasts until early April and sometimes the beginning of May. So participating in online groups is my primary networking strategy. Follow the group leader’s rules and focus on giving first. Be helpful, supportive, and kind. Let people know what you do without being pushy about it. I now get 98% of my clients and students through groups.
  5. Be you. You can’t be me. I have a hard enough time being me. But I can’t be you either. A massive part of client attraction is attracting the right clients. Few things suck more than working with a client who isn’t a good fit. Marketing and sales are all about helping people decide. A recent study showed that buyers are typically about 60% of the way through the buying process before they want to talk to someone in sales. That means we need to give them plenty of information so when they reach out to us we can help them make that final decision. We’re either right for them or not. And if they decide not, then we should be happy for them and for ourselves. The hardest part of all this is owning who you are and being comfortable with being you. I’m long since passed trying to be someone I’m not. It’s one of the gifts of aging.

We all want clients to come to us ready to buy. And it would be fabulous if JV partners came to us convinced we’d be a perfect match for each other.

To achieve that, we’ve got to get comfortable with and clear about our message, then have the courage to put it out there.

Don’t worry about the people who unsubscribe, tune out, or disconnect from you. They wouldn’t have bought anyway. You don’t need that many buyers to make a really good living and from there you need a few passionate advocates to help you share your story.

But it all starts with a clear message that you courageously share.

So what’s holding you back from getting your message out there?

Success No Matter What

Watch the video interview by clicking the forward arrow.

You can listen to the audio version of this episode online by clicking this link. To download and save for playing on your preferred device, click this link, then click the down facing arrow on the far right of the play bar. Navigate to where you want to save the recording, then click OK, Save, Enter, or whatever works for your device.

*Some of the links below may be affiliate links. The little revenue I generate from them support me and my work. And help me buy treats for my three cats.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

I’m your host Winnie Anderson.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on YouTube and here on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. You can become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity.

My objective is to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise so you build a business in alignment with your faith, beliefs, and values.

Show Notes

Today you’re physically active. In all likelihood you take for granted the miracle of movement. While you may have the occasional ache or pain, the world is an accessible place for you.

But imagine waking up one day to a physical sensation that starts as a minor annoyance….your big toe feels numb.

Did you pinch a nerve? Sleep on it wrong?

No matter. It will work itself out, right?

What if it doesn’t?

Imagine the next day your leg is numb and soon you’re not able to move it.

Within about 48 hours of that toe going numb you’re paralyzed from the waist down.

Now imagine that happens to you at 15.

That’s what happened to today’s guest, speaker and coach Scott Chesney.

Scott is a dynamic speaker, coach, and for two decades has been a navigator of life with paralysis.

He is CEO of the Raise Hope Foundation. A nonprofit that trains, mentors, and places people with disabilities in careers in the financial services industry. Scott is also a an ambassador for the Christopher and Dana Reeve Foundation. He’s married and is the father of two children.

Listen in as Scott shares:

  • How he went from 3 sport athlete to paralyzed from the waist down in about 48 hours.
  • His emotional road to independence and how he had the breakthrough that led to his life and work today
  • His journey from diff-abled employee to successful entrepreneur and coach
  • How he built his speaking business
  • Tips for recognizing the gift inside of trauma
  • What keeps him going and how you can use the same thing to inspire your own breakthrough

As always, listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information

Scott’s website

Scott’s foundation – Raise Hope

Scott on social media:

Facebook

Twitter

YouTube

The Raise Hope Foundation on Facebook

 

Ready to come out of hiding and make your next big leap in your business?

Whether you want to build a foundation for success, take your business to the next level, or you’re ready to end the feelings of frustration, overwhelm, and isolation that can come from working alone, then maybe it’s time to join the Courageous Entrepreneur Club.

That’s the place to get ongoing coaching and support as you take action to achieve your business goals, and do it in a safe environment with supportive, like-minded professionals.

Click this link to learn more about the Club.

Branding Lessons from the World’s Only Consulting Detective, Sherlock Holmes

I could read by the time I was 3 and entered Kindergarten reading at a 3rd grade level.

My parents read mysteries so that’s what they bought me, starting with Encyclopedia Brown, Boy Detective.

I soon progressed to Nancy Drew and read every story more than once.

By the summer I turned 9 I had read every book that was even remotely appropriate. So when my mother came home from work one rainy summer day and found me reading one of her police procedurals, she knew she had to do something.

She took it away from me, handed me another book, and said “Here. This should keep you busy.”

book on black table, Sherlock Holmes and The Hound of the Baskervilles

This is the well-worn copy of The Hound of the Baskervilles that I got from my mom in 1971.

It was The Hound of the Baskervilles.

To say I loved it would be a gross understatement.

I read that book over and over and over.

And soon I discovered the rest of the Canon:  56 short stories and 4 novels.

I was in heaven.

I found them in the library and soon started receiving books as gifts, including my prized possession – the two-volume set of The Annotated Sherlock Holmes by William S. Baring-Gould.

In Sherlock, I didn’t just find entertainment through good stories with quirky characters, I found a mentor. A hero.

And a bit of myself.

Sherlock taught me how to observe, how to think, and how to make deductions — sometimes leaps — based on those observations.

Of course I also learned that at home. When you grow up in an abusive environment you tend to develop those skills as you try to avoid triggering the abuse. So reading people and situations quickly and well becomes an important skill.

Sherlock has enjoyed a renaissance in the last few years, especially with the BBC’s modern version starring Benedict Cumberbatch.

I love Sherlock. More now than ever.

Sherlock Holmes teddy bear, Sherlock Holmes pipe, magnifying glass, The Enclyclopedia of Sherlockiana, Elementary My Dear Watson book, deerstalker

A very tiny segment of my Sherlock collection

And I promise you it has nothing to do with Mr. Cumberbatch and his singular characterization of the Great Detective.

Sherlock was a hit from the start. And when his creator, Sir Arthur Conan Doyle decided he’d had enough of the character he’d created, he knew he needed to get rid of him once and for all. So he crafted a story that had Sherlock plunge to his death in a fight with his arch-enemy, “the Napoleon of Crime”, Professor Moriarty.

The outcry was deafening.

Fashionable men of the day wore black arm bands over their suit coats in mourning.

He is truly an iconic character. So much so that Time magazine featured him in one of their special editions:  “The 100 Most Influential People Who Never Lived.”

His image or quotes from the stories (including the misquoted, “elementary, my dear Watson”) have been used to sell all sorts of products and services, much to the chagrin of the Doyle estate I’m sure.

And we know of Sherlock’s impact on forensic science.

But Sherlock even has lessons for us as entrepreneurs. He was self-employed after all.

So since January 6th was his unofficial birthday I wanted to share some branding lessons we can learn from The Great Detective.

Branding Lessons from Sherlock Holmes

Have a clear point of view and don’t be afraid to share it. Whether in modern times or his original, Victorian time period, Sherlock was always direct to say the least.

Be a thought leader. Holmes regularly talked about the “monographs” he published including one on cigar ash. His reputation went far and wide so heads of state and the local police force sought out his advice.

Work on projects that entertain and challenge you. Sherlock didn’t work with everyone and neither should you.

Stay in your genius zone. When Holmes was really focused on thinking he’d even have Watson read things to him.

Give yourself a great — but clear — title so people get what you do. Sherlock is a “consulting detective” and he made the title up.

If you hate marketing yourself, get help. We all know Watson was Holmes’ chronicler. Or in the BBC version, his blogger.

Have a consistent look that presents you well and communicates you’re an expert. Holmes’ deerstalker hat, Inverness cape, and curvy pipe are even more iconic than Benedict Cumberbtach’s coat and scarf.

Keep a close circle of experts you trust who help you and who you involve in your projects. We all need a Mrs. Hudson and a whole group of “Irregulars” to call on when we need help. And it goes without saying that we’d all love to have as loyal a friend as Dr. Watson to work with.

Above all, be you. Because you’re the only one too.

Happy birthday Mr. Holmes.

 

 

Get Known Faster – Appear and Shine as a Guest on Online and Traditional Shows

Watch the video interview by clicking the forward arrow.

You can listen to the audio version of this episode online by clicking this link. To download and save for playing on your preferred device, click this link, then click the down facing arrow on the far right of the play bar. Navigate to where you want to save the recording, then click OK, Save, Enter, or whatever works for your device.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, and on YouTube. 

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. You can become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity. I want to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise as you build a business in alignment with your faith, beliefs, and values.

Show Notes

As an introverted professional I’m sure you dream of having people just magically hear about you and your offerings.

One way to help get the word out is by appearing in the media.

How do you do that though?

How do you get featured in media and is this a strategy that’s right for you?

If that thought scares you then you definitely want to check out today’s episode to learn more about being featured on a program.

Dr. Letitia Wright, broadcaster and crowdfunding expertDr. Letitia Wright has been producing her own TV show since 2000.

Her show is available on Dish network and on Direct TV. She’s a sought after speaker and trainer who President Obama invited to his Global Entrepreneur Summit in the summer of 2017. She’s interviewed hundreds of people and coaches professionals to appear as experts in the media.

Listen in as Dr. Wright explains

  • Some of the jargon associated with appearing in the media
  • Why all experts should work to get featured in the media and how to do it
  • Paid versus earned media
  • Mistakes people make when trying to pitch themselves and mistakes made when they’re being interviewed on the show
  • The benefits of working with a media coach and how to choose the right one for you

As always, be sure to listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Resources

Free tips to help you shine and be a great guest.

Guest Contact Information

Dr. Letitia Wright’s website

Dr. Wright on social media

Facebook

Her Facebook group

Twitter

YouTube

It’s a Wonderful (Business) Life When You Accept Your Role as George Bailey

boy sits on crescent moon dreamingAll his life, George made sacrifices while dreaming of a future full of exciting places and big adventures.

He dreamed of creating big buildings and traveling to exotic locations.

As he dreamed, he lived a life of service and sacrifice; preparing and waiting for his dreams to come true.

George had been dreaming of the day he’d escape the tiny town he lived in and had saved a lot of money. He looked forward to spending some of that on his honeymoon with Mary, the love of his life.

Unfortunately for him he got married on the day there was a financial crisis that caused a run on the bank and on the savings bank he ran.

His money went to keep his business afloat.

He worked hard to serve his clients and to be a good member of his community. But he often resented the sacrifices he made and wished business wasn’t so hard.

He once had a big juicy carrot dangled in front of him in the form of a job working for Mr. Potter…the richest man in town who owned everything but the business George and his family had built.

Boy it was tempting to take that carrot.

Enough money to live comfortably for the first time in his life. To be able to give his family the sort of things he wanted them to have and to live in a nicer home.

But he realized for just a moment that if he bent his values and lost control, his customers would have no choice but to turn to the spider-like Mr. Potter whose primary mission in life was control and profit.

So he turned Mr. Potter down and went back to work with his ethics in tact but his bank account still low.

George carried his uncle in his business until one day when the absent-minded uncle made a huge financial mistake on the worst of all possible days to make one – when the auditors showed up.

George believed he was ruined.

He had scrimped and saved and sacrificed…for what? To be arrested for embezzlement and to go to prison when he had done nothing wrong? To have his family shamed?

But George could see no way out of his problem.

snow-covered bridgeStanding on the bridge in the middle of a blizzard, George believed he’d be worth more dead than alive. And as he looked at the freezing, black water below he believed he and everyone else would have been better off had he never been born.

You know the rest of the story.

Clarence, George’s guardian angel, gave George the amazing gift of seeing what the world would have truly been like had George never been born.

George saw what would have happened had he not been around to save people like Mr. Gower, the pharmacist driven by his own broken heart to fill a prescription with poison; Harry, George’s brother who George pulled from the freezing lake when the ice broke and who went on to save thousands of men in the war; his Uncle Billy who couldn’t run the family business on his own and went insane when it failed; the hundreds of depositors who were unable to afford homes or grow their businesses because George wasn’t around to help them. And the community that wasn’t able to grow and become a desirable place to live because George’s impact wasn’t able to ripple out to touch even those who didn’t know him.

Instead negativity rippled out because George wasn’t there.

YOU’RE George Bailey to hundreds, if not thousands, of people.

Your message and your solutions ripple out as people embrace them and apply the information you share, benefit from the skills you teach and use the advice you share.

But each time you choose to play small…to hold yourself back….to not put out a piece of content or share your message…you keep others from benefiting and from living up to their full potential.

The secret to attracting more clients is to put yourself out there more. It’s to demonstrate – to pre-sell – your knowledge, skills, and expertise in a way that resonates with those you’re meant to serve. And that gives them a clear idea of what it would be like to work with you.

I know that can be scary.

You run the risk of rejection.

And it can feel as if it’s hard to get your message right, to choose the right platform to deliver it, to focus your message so it resonates with just the right people.

Marketing isn’t about us, the entrepreneur. It’s about the person we’re meant to help. It’s a way to communicate valuable information that educates and inspires.

Remember, the word “sell” comes from the word “sellan” and the original definition was “to give.”

Those of us who hate selling need to remember that selling isn’t about getting or convincing. It’s about giving.

Giving our message…giving our services…giving our support and processes. Giving our best.

And that means we receive when the person we serve gives back to us in the form of compensation. It’s simply and exchange of value.

We give free information as an introduction and for those who are ready for the changes we help them make, that deeper help has a higher value.

There’s no shame in charging the prices you charge. You deserve to be well compensated so you can do even more good in the world.

So when you resist putting yourself out there…you don’t use video….you don’t update your blog….you don’t create courses and books…you don’t have a podcast or live stream show…and don’t appear as a guest on others shows…and give in to let your ego and pride take over to keep you safe by convincing you that no one wants to hear what you have to say or that they’ve heard it all before….

You’re keeping someone from doing, being, or having all they could.

You’re keeping someone from healing…from learning…from improving…from experiencing the abundance waiting for them. From improving their environment.

No one said this would be easy.

The entrepreneurial life is full of sacrifice and tough choices. But it’s also full of rewards that come from giving our best in service to others.

Each of us is the star of the movie that is our life. But we’re also playing a part in the lives of others.

Sometimes we’re a co-star. Other times we’re a supporting or a bit player.

But if you refuse the role you could play, it’s harder if not impossible for that person to be, do, or have all they could if you only stood up and put yourself out there.

The choice is yours.

woman peeking through a holeYou can stay hidden and protect your ego; or you can come out of hiding and get your message out in a bigger, bolder way and help others as you help yourself and contribute to creating a better world for everyone. Because it really is a wonderful life when you fulfill your potential and help others fulfill theirs.

Courageous Entrepreneur Show | Top 10 Episodes for 2017

 

The Courageous Entrepreneur Show is on holiday break. The new season starts on Monday, January 1st 2018. So now’s the time to catch up on episodes you may have missed.

Here are the top 10 episodes of season 1. Enjoy and please leave a comment below, on the individual episode’s post, or on iTunes.

To listen to any of these episodes, click on the link. To download the recording to your device, click on the link then click the down arrow to the far right of the play bar. Navigate to where you want to save the media to and then click Enter or Save.

A Successful Second Act — Video marketing expert Sue Ferreira, a former doctor, shares her journey and talks about why it’s critical for everyone — especially Baby Boomers — to embrace video. Get the show notes for this episode.

Recognizing and Changing Disempowering Patterns — Sylvia LaFair is one of the top leadership minds in the world. Listen in as she explains what patterns are, how we form them, and how to break them. This was episode 1! Get the show notes for this episode.

Faith’s Role in Overcoming Trauma — Melvin Pillay, Ziglar organization executive, top speaker, consultant and coach to executives, entrepreneurs, and government leaders discusses the importance of faith in breaking free from emotional wounds and trauma. Get the show notes for this episode.

From Abuse to Abundance — One of the world’s leading speakers, Mark Baker shares his amazing story of healing from physical and emotional abuse to go on to become a top salesman, and from there a top speaker and coach.  Get the show notes for this episode.

Business Building Tips for Soloists and Micro Firms — 4x New York Times bestselling author Mike Michalowicz explains what solo professionals and small firms need to do to grow a profitable business that doesn’t kill them.  Get the show notes for this episode.

The Power of Story Over Your Life — Storytelling expert. personal branding strategist, and expert coach Jeff Rock explains how our story can control us and how we can break free to create a new story and gain new power. Get the show notes for this episode.

Dealing with the Death of Your Business Partner — Imagine the joy of building a successful business with your best friend. Now imagine the crushing pain and confusion when that person you count on suddenly dies. Everett O’Keefe shares his journey and lessons learned. Get the show notes for this episode.

Learning to Love Yourself — Laura Fenmore discusses how self-loathing can cripple us and shares the steps she took to love herself and release hundreds of pounds in the process. Get the show notes for this episode.

From Paralyzed Victim to Profitable Professional –– Maryam Webster was building a coaching practice when a car accident paralyzed her. She shares her amazing story of recovery and how she built her business while regaining her mobility. Get the show notes for this episode.

Managing a Business, a Family, and Depression — Shanna Landoldt explains how she manages to keep growing her thriving business, keep  caring for her young girls, while navigating a life with depression. Straight talk about something few people admit to. Get the show notes for this episode.

 

Which episode is your favorite and why?

The Solution to Boring Networking Dinners

To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. You can become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity so you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise and build a business in alignment with your faith, beliefs, and values.

Show Notes

This is one of those episodes where an entrepreneur talks about how they launched and grew their thriving business and also explains how they achieved something significant. In this case, Robert Collier talks about how he landed his TEDx Talk.

 

If you’re an entrepreneur you want to maximize every minute of every day and that means multi-tasking when we can. Including our meal times.

I read morning prayer as I eat breakfast and I watch videos while I eat lunch.

They range from faith-centered messages by Melvin Pillay, success-centered messages from Jack Canfield, how-to messages from Pam Hendrickson, MOZ, and others to the many fascinating messages from TED talks.

Maybe somewhere in the back of your mind you’ve thought you’d love to deliver one. You have a big message that the world needs to hear.

And you love the idea of having your message go viral like Brene Brown’s or Mel Robbins or any of the other top TED presenters.

But how do you do that?

Well one way is to start with a TEDx talk.

TED talks of course are those powerful presentations that are 18 minutes or less that educate, inform, and inspire.

TEDx talks are local conferences that are formatted similarly to the big TED conference.

So how do you get to present at one?

Well that’s part of what today’s guest is going to share with us.

Robert James Collier is the founder of Entrepreneur’s Dinner. These are exclusive networking experiences built around the idea that breaking bread with someone is a powerful relationship building experience like few other things.

Rob has built his business entirely by word of mouth often spread by social media.

He’s going to talk a little about his business, how he developed the idea, and the problem with the average networking dinner; but he’s also going to talk about his experience applying for, being selected to deliver, and then presenting a TED talk at TEDx Buffalo.

Listen in as Robert explains:

  • The common need we’ve experienced that inspired him to host his first entrepreneurs’ dinner and what led him to believe this could become a business.
  • What makes your average networking dinner so bad and the key element that can elevate it to something powerful
  • The concept of Psychological Intimacy and how it helps us build strong teams, strong networks, and can lead to strong client relationships as well.
  • How he landed a TEDx Talk.

As always be sure to listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Links and Resources

TED and TEDx talks

Psychological Intimacy — Building Trust Through Skillful Self-Disclosure from HBR

Psychological Safety

Guest Links

Connect with Robert

On Facebook

On Instagram

Get support to take action, reach your goals, and grow your business

If you’d like to get support as you move yourself and your business forward, if you’d like to be part of a small group of like-minded entrepreneurs who understand what it’s like to feel isolated, to hate selling and to dislike marketing, and you’d like support as you keep moving forward one micro step after another, then visit my website and check out the Action Takers group. Learn how this small group can support you as you work to achieve your goals.

I’ll keep you posted on when the next group opens up for enrollment and how you can apply to join.

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