I Love a Mystery

wha_leaning_greysuit_white_bkgrndI’m Business Development Strategist, Winnie Anderson. I solve sales mysteries for service-based entrepreneurs (like consultants, coaches, and licensed professionals) and their growing firms.

I study your sales process, examine the evidence, and solve the mystery of what’s keeping an individual offering from selling as easily as it should or what’s causing you to work so hard for every sale and every contract. I then show you how to position yourself so your Ideal Clients can clearly identify you as the expert you are.

How I Developed My Detective Skills

Growing up in a…shall we say… “dysfunctional” home drove me to bury myself in books whenever I was in the house.

I quickly progressed from Dr. Suess to Encyclopedia Brown to Nancy Drew.

At eight years old my mother handed me a copy of The Hound of the Baskervilles; and in Sherlock Holmes and I found a teacher, a role model, and — in many ways — a kindred spirit.

Sherlock showed me how to logically think through a problem. He taught me to not just see but to observe and make inferences based on those observations combined with a little imagination.

He – and the volatile environment I was in – taught me to carefully observe people’s nonverbal cues and to interpret the secrets they telegraph.

My fascination with the mysteries of personality led me to study learning, communication, behavior, and motivation.

My work background

My career is a combination of sales, marketing, education, and organizational development.

I have over 16 years of experience in human resources designing and delivering training programs, working to change corporate culture and to bring everyone onto the same page and understanding their role — to support the growth and profitability of the business in their own way.

I spent several years working as a recruiter — putting my detective skills to work finding the best qualified candidates and working to reduce turnover. Eventually I moved into marketing where I became an award-winning copywriter and brand strategist.

While working for a startup brand design agency, I…

  • uncovered, documented, and marketed the agency’s process
  • created all the agency’s offline marketing materials and online expert platform
  • developed, wrote, and managed the agency’s blog
  • developed, wrote, and managed the agency’s newsletter
  • planned and accomplished the agency’s search engine optimization (SEO) strategy and achieved the owner’s goals — including landing on page one of the SERPs (search engine results pages) for his targeted key terms
  • developed and led the agency’s first teleseminar
  • designed and wrote the agency’s first product – Brand in a Box for Ministries
  • ghost wrote the owner’s column in a monthly trade publication
  • wrote copy and created marketing and sales strategies for clients, including a sales kit that brought in $400,000 in new business in just 4 months for a local roofing and siding company. The kit went on to win a silver prize in the 2007 International Davey Awards

Some of the accomplishments my clients have had include:

  • a newsletter publisher closed 4 out of 5 sales a week after working with me
  • association leader who was able to inspire commitment from a sponsorship prospect less than 24 hours after working with me.  She had “chased” the sponsor for two years prior to our work together.
  • a real estate agent who credits me with turning her business around
  • a 20% increase in sales two years in a row for a promotional products consultant
  • clarity and confidence to communicate their message or move in a specific direction after being wracked with indecision and spending thousands of dollars and wasting many hours with other coaches

I work privately with clients and conduct group courses. 

I don’t work with everyone though. Like my hero, Sherlock, I take the clients who are right for me and whose “cases” I believe I can solve.

When I’m not writing, researching, or working on a project I dote on my rescue cats Posey and Dexter, watch reruns of the BBC / PBS show Sherlock, and spend time fixing up my new house with my husband Lou.

At this point, you might want to investigate whether we’d be a good fit…

Or you might want to check me out on LinkedIn or Facebook….


“My mind…rebels at stagnation. Give me problems, give me work, give me the most abstruse cryptogram or the most intricate analysis, and I am in my own proper atmosphere. I crave mental exaltation. That is why I have chosen my own particular profession,—or rather created it, for I am the only one in the world.”

Sherlock Holmes