A Successful Second Act: An interview with Sue Ferreira

 

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Show Notes

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show featrures interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes. You Tube, in the Google Play store, and on my website Winnie Anderson.com. You’ll find this specific episode at Winnie Anderson.com/wisdom.

You may have long since given up on the thought that you can afford a comfortable retirement. Most organizations no longer provide pensions as they were known in our parents’ day.

If you live in the United States the chances are good that you haven’t saved enough or you may not have recovered from the investment losses you experienced as a result of the financial crash of 2008 or the housing market collapse.

Or maybe you enjoy working and have no real incentive or desire to stop but you would like to create additional revenue for yourself.

But how do you do that?

Is it possible to build something on your own? Isn’t that a young person’s game?

Today’s guest is someone who illustrates that you can reinvent yourself at any age, take the skills you have, and repurpose them to create a thriving independent business for yourself at any age.

A quick disclaimer here -we’re not making any promises and I strongly recommend that if you’re considering starting a consulting, coaching, or other type of business that you work with a coach who can help you get clear on what you want to do and how to build a business so you can set yourself up for success.

Today’s guest, Sue Ferreira is a fantastic example of reinvention and a “success at any age” mindset.

After 40+ years as an anesthesiologist, Sue retired with the intention of inspiring and helping others in the demographic cohort known as Baby Boomers to live their retirement dream as well.

But the stock market crash in 2008 and the housing market collapse showed Sue that too many people wouldn’t be able to live the dream so like the problem solver she is she decided to change her business focus to do something to help.

She knows that true independence comes from controlling your destiny and that includes financial independence.

She’s a best selling author, a coach certified in programs that help her clients package their wisdom to create books and courses to position themselves as experts and generate revenue from their knowledge, and she’s become an expert on leveraging video to build a brand, get your message out, and grow a business.

She’s smart and vibrant, and a joy to talk with.

So listen in as Sue shares…

  • Her story of embracing entrepreneurism herself and why she believes self-employment is critical for the Baby Boomer generation
  • Why she believes that entrepreneurs who don’t embrace video are missing out
  • Why focusing on a narrow market is important
  • How she took a risk by reaching out to one of the biggest gurus in social media today and how she’s leveraging the outcome
  • Her tips for moving forward and embracing change
  • How to stop worrying about your age and get started using video

Links and Resources Mentioned in This Episode

Gary Vaynerchuk AKA Gary V.
Gary’s book – Jab, Jab, Jab, Right Hook

Gary’s video for Boomers and Generation Xers
Sue and Gary’s mashup

Sue’s Video Marketing 101 course

Guest Contact Information

Sue’s website – Wisdom to Wealth Mastery – get her free gifts

Have a conversation with Sue to discuss your situation and how she can help.
Sue’s programs
Sue on Facebook
Sue on You Tube

Sue on Twitter

Sue on Google+

Sue on Pinterest

Sue on Instagram

Research You Might Find Helpful

Video Marketing Statistics from Hubspot – June 2017

 

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