We all have times when we want feedback on something we’re working on. Sure, we’re independent entrepreneurs but we all like to know what others think before we go too far down a rabbit hole or discover too late that what we’re working on isn’t going to fly.
This is one of the best things about Facebook and especially Facebook Groups, where contacts share their opinions and where you can get feedback pretty quickly.
I see lots of people asking for help throughout any given day and I’ve noticed some common mistakes made. We’ve all tripped over at least one of these. Which ones keep you from getting and benefiting from great feedback?
Before you ask for feedback or for people’s opinions about something you’re working on get clear about what you’re asking for, why you’re asking, who you’re asking, and what you’ll do with the opinions you get.
Ultimately you’re responsible for the results you get and being courageous means cultivating the ability to ask for and receive feedback, while having the confidence that you know enough and are good enough already to achieve your goals.
Millions of people dream of ditching their corporate or organizational job to start their own business. Hundreds of thousands of people do it each year, few of them are successful.
Watch and listen in as M. Shannon Hernandez shares…
Pick up a copy of Shannon’s book
Visit her website to learn more about the Content Personality(TM) quiz and Shannon’s offerings including her international retreats.
Join the Content Strategy Lab on Facebook
To listen to this episode, click the play button on the left. You can download this episode by clicking this link and then click the download arrow on the far right.
Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.
The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information to help you get past your blocks and move forward with courage, confidence, and clarity.
The show is available in both video and audio format on a variety of platforms including iTunes, You Tube, and on my website.
This episode along with the links and resources we mention can be found at Winnie Anderson dot com slash depression
You know, we have no problem talking about physical health issues. Someone asks how you’re doing and you say OK except my back is hurting today or I’m getting my knee replaced next week.
But when we have an emotional or mental health issue it’s difficult to admit and that can make it difficult to get help for.
Especially when you’re an entrepreneur.
It’s no secret that depression can be a problem for entrepreneurs and publications including the Guardian, Forbes, Inc, entrepreneur, fortune, and business insider have written about it. I’ll include links in the show notes to some of those articles.
So when I saw my friend and colleague Shanna Landoldt come clean about dealing with depression on FB I was floored.
I was impressed by her courage but also blown away because I never suspected she wrestled with the same issue I’ve wrestled with my entire life.
Shanna is a top recruiter and highly sought after media authority as a Career and LinkedIn Expert. She has been featured all across North America on NBC, ABC, CBS, FOX, CityTV & CTV.
She has authored 6 books and is a 4x #1 International Best Selling Author. She works with authors to launch their books as #1 Best Sellers on Amazon.
Entrepreneurs, organizations and people interested in Career Advancement hire Shanna to create compelling LinkedIn Profiles that get them found for their expertise.
Organizations hire Shanna as a Keynote Speaker at Industry Events to share how to create a personal brand in your business using Social Media & LinkedIn.
So listen in as Shanna shares…
Shanna’s book, Secrets From a Headhunter
Official definition of Depression at the American Psychological Association’s website
Shanna is an expert at creating LinkedIn profiles that get people found. If you want to learn more visit this link and check out her LinkedIn Profile Writing Service. When you talk to her be sure to tell you that you watched / heard her interview with me on The Courageous Entrepreneur Show! You’ll save $100.
The book, Brand Power Builder and its author, Duncan Moss of Moss Media Solutions.
This book is a field guide for serious entrepreneurs and business owners who understand the importance of owning and growing a strong Internet presence. You’ll discover the 9 powerful steps to:
You can get the Kindle version of the book on Amazon.
This an edited episode of my livestream show, The Courageous Entrepreneur. It airs Monday through Friday at 11:30am ET on Facebook. You can visit my business page to watch all of the unedited videos and Like the page to get notified when I go live.
Once we make the decision to go out on our own, it’s inevitable that we’ll start comparing ourselves to others who are also self-employed.
This type of behavior is deeply ingrained in us and can be seen in toddlers who recognize that another child has something they don’t and then baby B tries to take that thing away from baby A.
Growing up we’re compared to siblings, classmates, and neighbors in addition to seeing mass media and comparing ourselves to the rail thin models, journalists, and actors.
There’s healthy comparison which can work to empower us and then there’s unhealthy comparison which works to disempower and demoralize us.
Let’s look at the two of them.
Healthy comparison happens when you’re doing research and you look at the leaders in your profession or industry and you search for best practices and what works with the focus on reducing your learning curve or your path on the way to a specific outcome.
You look at websites for what’s working in terms of layout and content. You study offerings to see how things are packaged.
Then you think about what you’ve found and borrow what you like that works and modify it to fit yourself and your background.
During healthy comparison you don’t judge yourself as lacking or the other person as better than you. They’re where they are on their path and you’re where you are on yours.
Unhealthy comparison is when you look at what others do and focus on your inadequacy.
They’ve got a better website. They’re more successful. They’re more attractive. They speak better. Their message is more powerful.
Here the focus is not on what you can learn from them but on how lacking you are.
For an entrepreneur this is the path to depression, frustration, and misery.
This sort of comparison can happen even in supposedly supportive groups like a mastermind, accountability, or course group and that can lead to competition within the group.
But that’s not exactly negative.
Healthy competition is when the success of one person doesn’t mean failure for another. Where each member of the group is truly happy for the other and uses their colleague’s success as inspiration. Another’s success can be motivating. This happened with me when I met my friend John Cote, the host of the podcast Healthcare Elsewhere.
I met John not long after he launched the show and found his story so inspiring that I decided to launch my own show.
John’s attitude was “if I can do it anyone can” and I believed that too.
They’re different and we’re different.
But I think we all know the pain of comparing ourselves – especially in business – and finding ourselves lacking. Like I said, it can lead to depression and demotivation.
Here are 7 things you can do.
Focusing on your own issues…taking care of yourself…being grateful for everything in your life…all of that is important for you to manage your stress, stay motivated, and to continue growing in a healthy way.
This video is an edited recording of my live show. Below is a post based on this video. The Courageous Entrepreneur airs live on Facebook Mondays through Fridays at 11:30am ET. If you’re on Facebook, Like my business page to get notified of when I’m going live. I also share tips and strategies to break free from the chains of disempowering patterns, limiting beliefs, and self-sabotage. You can also send me a Friend request on my personal page.
I had 2 people in the last 4 weeks refer to me as “authentic.”
Merriam-webster.com has several definitions for Authentic including “worthy of acceptance or belief”; “not false or imitation”; and “true to one’s own personality, spirit, or character”.
I’ve always thought of that term — “authentic” — as referring to people are are transparent…they don’t hide things.
I asked a Facebook group for what they’re trying to communicate about a person when they refer to them as “authentic” and this is what a couple of them said…
“They are ‘real’, they show who they are without apology, what you see is what you get, warts and all.” – Alan Cohen
“That their actions, behaviors, and words. How they treat others and how they show up when they think it doesn’t matter lines up with what they espouse.” – Meshell R. Baker
So calling someone authentic is high praise.
But being authentic is scary. Especially for someone like me who’s an introvert.
I do videos because I don’t want really want to leave my house.
Authenticity is scary because we risk being judged and we risk rejection.
Is there a limit to being authentic? If you decide to embrace authenticity, does that mean you’ve got to share every detail of your life and risk becoming one of the Kardashians?
I don’t think so.
But the benefits of being more of the real you and letting others see that are that it increases your Know-Like-Trust Quotient or your KLT-Q.
Studies have proven that decisions are made based on emotions and then rationalized through our intellect.
And we know that we all want to work with experts but we want to know, like, and trust those people.
We want to know the expert or authority “gets” us. Often that comes from learning about their backstory or their “origin” story.
So being fully you is an important part of positioning and pre-selling your services to attract great clients.
How do you become more authentic?
You apply these 3 components…
Be true to yourself. This can be hard because after being employees for so long it’s difficult to know what our own beliefs and values are. I think this requires a lot of introspection in order to uncover your values but it also requires a lot of courage to live and act in a way that’s consistent with them because of that fear of rejection.
Here’s a great list of values that can help you identify what’s really important to you.
There’s a level of transparency that’s required for someone to be called “authentic”. You convey your personality in many ways….in your visual branding, your verbal branding, and in the amount of information and back story you share.
This is another reason why I forced myself to embrace video. It allows you to see and hear me and get a feel for my personality and beliefs. It can be hard to communicate that in writing.
Make values-based choices. We often project emotions, values, and beliefs on to other people when we hear what they say and watch what they do. We’re always on the alert for any inconsistency. For others to believe you’re making values-based choices your values need to be visible and audible to others. This again is why I love livestreaming and podcasting. Whether you’re a guest on someone else’s show or you decide to step out and host one yourself your voice and expressions are powerful communicators. To be seen as making values-based choices you need to be comfortable sharing your values.
That can be very difficult for some of us.
So how do you be true to yourself, be transparent, and communicate that you make values-based choices?
Here are 5 tactics.
Create a manifesto or a credo. That’s a statement of beliefs. It can be in narrative form a la Jerry Maguire or it can be a list of beliefs. Either way it shows people what you stand for . You can decide to post it where people can easily see it — like on your About page or somewhere else — or you can keep it for yourself and your team. It can act as a reminder of what you stand for.
Let people in. This is particularly important when you run a small business, especially when you’re the brand of the business. I’m pretty reserved on social media – I typically don’t talk politics. I don’t talk very much about family. But every now and then I talk about my cats and show pictures of them. I sometimes ask for prayers for people who are sick. I share animal videos, especially if they’re really cute or really silly. I think of Facebook as where I work and I share the same sort of things with my virtual office mates as I would with live ones.
Don’t use the fact that you’re an introvert as an excuse to stay hidden and to not join the conversation. People truly want to know more about you, about why you started your business, and about who you are. Remember, we make decisions based on emotions and we work with people we know, like, and trust. If you don’t let people in then they aren’t going to have much to base their decisions on.
Use real pictures. People want to see you. They want a peak inside your life and work. So minimize the use of stock photography on your website. Showing real pictures of you, your team, your office and other real objects can help others create a connection with you.
Take a stand . The problem with trying to please everyone is you really please very few people if any. If you truly want to attract clients rather than chase after them, you’ve got to make it clear what you stand for. Clearly communicate your point of view (POV). Be clear on the problem you solve, the solution you offer, and the outcome or transformation you provide. The more people understand what you’re for the more they can feel a connection and see themselves working with you.
Don’t try to be perfect. It’s easy to be afraid to make mistakes. After all, we spent decades in corporate life watching others be punished for their mistakes. We also lived with the fear of being seen as week or not good enough. And if you have a natural tendency towards perfectionism corporate life only encouraged that. And out on your own it can be easy to carry those beliefs with you. Do your best. Manage client expectations. Be honest about what you can and can’t do and don’t exaggerate or lie. It’s ok to admit your mistakes. And it’s ok to share negatives from your past. Especially if it shows you as human and helps your audience relate to you.
Being authentic doesn’t mean that you over-share and provide a nonstop stream of social media posts about every aspect of your life.
But it does mean finding a way to come out of your shell and create more of connection with your audience by sharing more of yourself.
More of your true self.
You maybe be pleasantly surprised to find it’s easier to create what you always wanted – a large, passionate following that sees you as you really are and values you because of it.
It feels like a never-ending process of trying to get noticed, inspire those who notice you to learn more, and then invite them to take the next step to work with you.
All of those things are very challenging for 4 big reasons.
You can’t change that.
But what you can do is embrace 5 actions that will have a big impact on growing your business and attracting more potential clients and opportunities…
So your reflection exercise for today is to think about what you’re doing to get known and be seen along with the emotions that’s bringing up and how you’re managing them.
And your action step is to make a list of all of the potential actions you could take to attract potential clients. Then identify what you’re not willing to do and what you are willing to do. Once you’ve got a handle on what you’re not willing to do you’ve got to ask yourself if you’re willing to accept that your movement may take more time than you want it to.
Look at your calendar and plan to do at least one thing to attract potential clients every day. You want to eventually aim for doing at least 5 things every day that will make you more visible and raise your Know-Like-Trust Quotient with those you’d like to connect with — whether they’re potential clients, potential referral partners, or potential collaboration partners.
Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.
The show includes interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information to help you get past your blocks and move forward with courage, confidence, and clarity.
If you like what you hear I hope you’ll share the show with your contacts including clients and colleagues.
To listen to the episode, just press the forward arrow in the far left under the image. To download the episode to your device of choice, you can right click this link, then choose Save As, and save the recording to your preferred destination.
In today’s episode, leadership expert Dr. Sylvia LaFair discusses how behavior patterns that kept us safe as children actively hold us back from achieving the success we want.
Gutsy: How Women Leaders Make Change (Sylvia recommends that women start with this one)
A special offer for the first 10 viewers! Contact Sylvia and let her know you heard / saw her on The Courageous Entrepreneur Show and get a free 20 minute consultation directly with her!
Call her at: 570-630-3858
Contact Sylvia via email at sylvia (at) CEOptions (dot) com (type that as you would a normal email address)
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Sure you got some things done; did some good work; but are you sure you’re going to end things on a high note or will it be something off-key?
It’s easy to allow ourselves to get distracted by the holiday season ahead and use the excuse that “nothing much gets done at this time of year” to just limp to the finish line.
You might have used a variation of that excuse at different times of the year…spring…summer….the World Series….football…this list is really endless when it comes to excuse-making opportunities.
Whether your business is off-track or you’ve had a successful year, my guess is there’s still something that needs to be done that would wrap this year up powerfully and set you up for a great start to the new one just ahead.
Set a timer for 3 minutes and then write or type everything you can think of. Don’t judge. Don’t edit. Don’t even correct your spelling. Just do a massive brain dump.
Make sure you don’t wuss out and pick things that just keep you feeling busy but really wouldn’t make much of an impact. For example, “Learning how to use Twitter” is not going to help you and your business make a big leap unless you’re a giant retailer with a big list and you haven’t started using Twitter yet.
3. Cut down to the single most important thing – it’s likely the thing you’ve been procrastinating about most – and it should be something that only you can do. And yes, I realize this is when you start getting nervous and looking for reasons to not take action. You’ll tell yourself, “I have to…” or “I don’t know how to…”and think up something that will distract you from the big thing.
This is the voice of the gremlin I call “Mini-Me”.
This little creature believes that making progress is scary and wants to keep you right where you are.
Your objective at this point is to recognize Mini-Me’s antics and then start making small movements forward. This will help her / him realize you’re in control and are going to be ok.
Funny how resistance rears its head as you start making more and more progress.
One of the biggest reasons we struggle to achieve our goals is that we don’t have a crystal clear picture of exactly what we want.
“More” isn’t crystal clear. A penny is more. A sucky client is more.
If it’s easier to think about what you don’t want then focus on that first. The point is that you should be able to give such a clear description of what you want that an artist could draw a picture of it.
Your brain needs to know what it’s working towards and what it’s supposed to focus on.
Without that sort of clarity it’s left jumping from idea to idea because it’s wondering “Is this it?!”, “Is this it?”
Help your brain focus by giving it extremely clear direction.
Remember Mini-Me? Well as we begin to move closer to our goal Mini-Me suddenly starts realizing what’s going on and s/he’ll raise a big stink. It’s easy to revert back to your old behavior of getting distracted, creating drama, over-scheduling yourself, or whatever other unhelpful behaviors you normally start embracing.
The key to making lasting change and to really achieving your goals is to keep moving.
Whether you call it persistence, stick-to-it-iveness, determination, or something else, the critical element of achievement is in maintaining momentum, recognizing resistance, and remaining aware so you can course correct to get refocused on the goal.
By doing those things, you continue to take action and ultimately achieve your goal.
So stop reading this and get going.
Remember, it takes clarity and consistent action to achieve your goals, finish the year strong, and set yourself up for success; so start with being as clear as possible.
I think they’re dead wrong when they’re talking to service professionals – coaches, consultants, healers, and licensed professionals – like us.
You started your practice because you…
There’s some internal knowing that this is the work you were meant to do. Service professionals are led by the service they want to deliver.
That’s what drives you — making a difference…serving others…through the skills you have.
So when the gurus start preaching that your first step is to focus on an Ideal Client or target market you struggle to figure out who that is or should be for you.
This can leave you feeling like you’re stupid because you can’t figure out something that they say is basic.
But they’ve got it backwards. At least when it comes to service professionals like coaches, consultants, or healers.
Before we can possibly know our Ideal Client, we need to be clear on our Big Idea.
Legendary advertising executive David Ogilvy is credited with coining the phrase, “Big Idea”. And his effectiveness with using it was a good part of what made him legendary.
Having a Big Idea means you’ve got a unique approach to a problem. It’s your unique solution built on your unique slant on a specific problem.
So expressing a Big Idea means communicating…
When you’re trying to grow a business, have bills to pay, and empty cupboards to fill it can make you feel a bit panicky to focus on what you think of as a small segment of the population.
You’re likely nervous about turning people down or saying you only with a specific type of person or that you only solve a specific type of problem.
You can also feel really uncomfortable (to put it mildly) about putting yourself out there.
But talking about your Big Idea…talking about the problem that needs to be solved and why people struggle to solve it…is a lot easier. It put’s the attention on the problem, not on you.
And when you deeply understand the problem you solve and the outcome you provide, better than anyone else, then you can start to see who has that problem and who wants the outcome you offer.
When you’re clear about your Big Idea and stay on message talking about issues that relate to it then you’re going to attract people who have that problem you solve and who want the solution you provide in the way you provide it.
You become the go-to person for your particular audience.
The most important element that forms the foundation of your Big Idea is your Point of View (POV).
Your POV is the set of beliefs you have about the work you do and the problem you solve. It’s your approach and philosophy about solving the problem.
It informs everything you do and guides the way you do it.
Here’s a quick example.
On a video call, my friends who are livestreaming experts they told me I needed to check out a new livestream service that’s all the rage.
But a friend of mine in an English speaking country outside of the US posted on Facebook a negative experience he had with this company.
My friend’s assessment was the livestreaming company’s rep had no idea how to talk to a professional and acted like a child.
What my friend described certainly sounded like very poor service. Since he was dealing with a manager of this new company, it sounds like they either don’t know how to hire good people or they’re developing a culture with a chip on its shoulder — one that doesn’t value clients.
So my reaction when my friends suggested I have this company on the show was very strong.
I don’t want to help bad companies get attention and attract business when they obviously don’t put the effort into hiring and / or training top notch people. Or they care so little about their staff that they create an environment that causes these people to then act out.
Can you hear my values in there? The importance I place on staffing, training, and organizational development?
That forms the foundation of my POV about service, culture, and staffing.
Your beliefs, values, and philosophy become very obvious when something tests them.
So when you hear some guru go on about how the first thing you need to do is identify a target market… and you struggle to identify one…it’s easy to feel like you’re stupid. But you’re not.
They just assume you’re clear on your Big Idea. That you’re clear on your core message, the problem you solve, and the outcome you deliver.
But it’s very likely that you’re not.
That’s not because you’re stupid. It’s because you’ve been focusing too hard on getting clients.
But you can’t get as many clients — or Ideal Clients — until you’re clear on your core message.
You do need a clear audience to communicate with, and the more you know about them the easier it is to attract them.
But you can’t attract them if you don’t understand their problem and your solution and why your solution is right for them.
You’ll struggle to attract them if you don’t have a Big Idea and if you don’t have a clear message delivered consistently across different platforms.
So if you’ve been sweating to figure out an ideal client, or avatar, or brand persona, or whatever is the buzz phrase of the moment, I’m giving you permission to stop worrying about that right now.
Instead, focus on gaining crystal clarity on your Big Idea.
Focus on being clear about the problem you solve, the solution you provide, the POV you have, and packaging all that into your Big Idea so people understand you and what you’re all about.
Then get your message out powerfully — in a way that reaches and resonates with your ideal client so she takes the next step to learn more about you and the solution you provide.
Then as you see who is naturally attracted to you, you can decide how to adjust your message in order to attract more of those people who you truly want to work with and less of those who aren’t a perfect fit.
Your Ideal Client or Avatar will make itself known to you because that’s who resonates with your message.
She was right.
You really come face-to-face with your own crap.
It’s time to tune into how we get in our own way and limit our own success.
In last week’s article I shared the first 5 steps to creating and leading a courageous business life. I’m going to share steps 6 through 10 with you this week.
6. Detach from the Outcome. This is the 2nd most important step in this entire process. The most important is developing self-awareness. Detaching from the outcome is a simple concept that can take years to perfect; but if there was one single thing that helped me have the tremendous breakthrough I wanted it was this step.
I think this is one of those things that it helps to look first at what it is not.
Think about the last time you lost a client.
Maybe you spent days creating a proposal and quote and they turned you down. Or maybe you talked to someone about speaking at their event and they said no.
If you got emotionally upset about that it means you were attached to the outcome.
This happens when you take whatever happened personally or you feel as though someone “pushed your buttons”.
It means some aspect of your pride and self-esteem was hurt by what happened.
This can happen any time there’s an emotional response to something and it can be as simple as your feelings get hurt or you get angry.
The more awareness you develop on this issue, the more work you do to remove emotion from your work, the less your self is attached to it and you’re able to examine things that happen for what they are – things that happen.
Someone turning down a quote isn’t a rejection of you personally. But…even if they thought to themselves, “This person is too annoying to work with so I’m going to turn them down,” it should make you happy. Because you probably wouldn’t have enjoyed working with them anyway.
The point here is to not feel rejected if someone turns you down…to not feel stupid if something you didn’t do brought you a result you didn’t want. Look at what it really is – data for you to work with.
7. Understand the business of business. Service professionals like us start our business because we…
Even if you went to school and majored in business there’s a big difference between studying business and running one. And there are very different skill sets at play here. The great skills you have in the “what” you do are very different from the skill set needed to run, market, sell, and manage the profitability of a business.
The added challenge in this is separating the emotional issues from the nuts and bolts of running the business. We may be caught up under-charging, over-delivering to the point we’re no longer profitable. We can get caught up in bright, shiny object syndrome and end up buying course after course, system after system, all because we can recognize the power they have but they’re never the magic wand gurus can make them out to be.
And understanding the business of your business can help remove the emotion from many of the decisions that need to be made.
If you understand your expenses and revenue goals along with your sales process and how long it takes you to bring in revenue then you’re more likely to price your offerings appropriately and not be trapped under-charging or over-spending.
8. Take Massive Action. Yes I know sometimes a baby step is all you can bring yourself to take. That’s fine if it’s truly all you can muster. It’s better than nothing; and you’ll realize nothing awful happened. Nothing that’s not correctable anyway. But I started to realize that if I kept taking baby steps I’d continue to struggle with underachieving and it wouldn’t be enough to have the breakthrough I wanted. As I started to spend more time around risk takers who jumped on whatever new idea they had I began to see that was the best path for me. There’s an old saying that “the Universe rewards action>’ Well, it can’t reward you if you aren’t taking any. Look at it this way: You can watch people swim. You can read about swimming. You can talk about swimming. You can read books about swimming. But you’ll never be able to swim if you don’t actually get in the water and start swimming. So whether you jump in or climb down the ladder…get in the pool already will ya?
9. Have Faith. Now, don’t get weirded out. Acording to Merriam-webster.com Faith is “belief in something for which there is no proof.” More defnitions include “allegiance to a duty or a person”, and “strong belief or trust in someone or something”
Whether you believe in a higher power (for me, that higher power is God) or whether you believe in yourself, or both, success requires faith. It requires you to believe in something for which there is no proof – yet. It requires you to have allegiance to a person (YOU!). And it certainly means you have a strong believe or trust in yourself.
As entrepreneurs, we can talk a good game, but our actions are what demonstrate we have faith or we don’t.
Our lack of faith comes from a lack of confidence in ourselves….from a lack of faith that we can achieve what we dream of….from an underlying sense that we’re not worthy of what we want and not good enough to achieve it.
Internal faith – faith in yourself – grows out of love. So if you find yourself struggling to take the massive action you need to achieve what you say you want, then you’ve got to confront the issue and begin to reconcile this issue. If you don’t believe in yourself no one else will either.
10.Stay in your genius zone. We know full well that being an entrepreneur requires us to do everything. We’re not just the deliverer of the service we provide – which you’re likely to be absolutely outstanding at – but we’re the marketing department, sales, accounting, and the tech department. We cannot possibly be outstanding in all those roles and the others we’re called on to perform. And yet, we beat ourselves up like the eye doctor I talked to who called herself “stupid” because she was struggling to write the sales copy for her website.
This woman is no one’s idea of stupid. She went to medical school! She treats patients. And yet she feels dumb because she feels she should be able to write copy – a job people go to school for, get degrees in, and make the whole focus of their work.
The more you can recognize what your gifts are, build a business around those gifts, and then outsource non-genius work to others who excel in those skills the happier you’ll be.
That doesn’t give you a pass at learning the business of business. But it does charge you with building a business that allows you to truly thrive and that means working with contractors or hiring employees who can easily do the work you can’t.
Think about how confident you are when you’re working directly in the tasks you excel in. That’s when work isn’t really work.
It doesn’t mean you won’t make mistakes or that you won’t have problems. But it means those situations are likely to be fewer and less severe when you stay in your genius zone.
And you’re giving someone else work that matches their gifts too.
Being an entrepreneur is risky. It’s not for everyone. But in order to truly excel…to make the impact we dream of making…to earn the rewards we dream of earning…it requires us to take each of the 10- steps. It requires us to continuously work towards becoming a better person and becoming a better business person.
And it requires us to confidently and courageously move forward.
If you’re ready to take your business to the next level of success but can’t seem to bring yourself to take the massive action needed to get you there, then you’ve got a confidence problem.
I’ve created the Confidence Builder Series to share the strategies and tactics that helped me get out of my own way and achieve the breakthrough I had been dreaming of.
The free-to-attend monthly series is held on the 3rd Thursday each month through December of 2016. Head over to the Confidence Builder page to check out the upcoming sessions and register.