Category Archives: PreSell

Mid-Year Check-in: 7 Elements to Review

I took advantage of the long Memorial Day weekend and beautiful weather we had in the Niagara region to sit on the deck and take stock of where I am, how to leverage the work I did in the first … Continue reading

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Strong Boundaries Make Strong Businesses for Solo Professionals

As someone with a deep wound around rejection, I grew up with a huge need to be liked. The first jobs I got as a kid were service-centered – where going the extra mile to please a customer was a … Continue reading

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What It Takes to Create an Iconic Brand — Lessons From The Eagles

When someone famous we like dies, my husband Lou and I will do something to honor that person’s memory. So when news broke that Glenn Frey, co-founder of our favorite band, The Eagles, had died suddenly we watched The History … Continue reading

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One Reason Your Potential Clients May Say “No”

I got a call from a person who said she saved my card for the past few years (very flattering) and she believed she was finally ready to work privately with me. But she gave me confusing signals throughout the call.  I could … Continue reading

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How to Educate Potential Clients and Elevate Yourself as an Authority

  It’s no secret that inbound or content marketing should be a critical piece of every marketing strategy. The Web is made of content and your potential clients are turning to the Internet first when searching for a solution to … Continue reading

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How to Know if You’re Ready for a Rebrand

Now that spring is finally committed to sticking around (please God!), it’s nice to walk around town (without a jacket) and see signs of new growth everywhere you look. You may have noticed some things didn’t survive very well through … Continue reading

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10 Tips to Get Started Using Video to Market Your Business

If you’ve resisted using video to market your services, resist no more. Video communicates in ways text can’t. It lets people get a feel for your personality and it can raise trust like few other things can. Trust of course … Continue reading

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6 Tips to Use Testimonials to Help Clients Feel Confident in You and Buy

I follow several copywriters who are all at the top of their profession and niche segments. Each has a slightly different focus and I learn from all of them. One of them was talking about the power of testimonials and … Continue reading

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What Potential Clients Need From You to Say Yes

The more complexity surrounding the problem, the bigger the changes they need to make, the more nervous the buyer is likely to be about taking action to solve the problem. Your potential clients are weighing three things in trying to … Continue reading

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Are you brave enough to be true to yourself as you grow your business?

Today is the 70th anniversary of the liberation of Auschwitz. Auschwitz was actually three camps and they were part of the horror of the Holocaust, the mass execution of the Jews and others (but primarily Jews) by the Nazis during … Continue reading

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