How to Learn to Love Networking
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I have a confession to make.
I hate traditional networking.
You know, those rubber chicken luncheons and dinners where everyone you talk to seems to expect you to buy from them before dessert’s served?
I’m much more comfortable doing my networking online. But even then I’ve had people tell me they wanted to have a get-to-know you chat only to find out they wanted to pitch me their service.
But let’s face it, we know that theoretically networking is the way to get work whether that’s a paying job, a consulting contract, or other work.
And for an introvert, the idea of doing something that allows us to cultivate relationships that lead to business is just what we want.
But it doesn’t seem to work that way does it?
I was thinking about this very topic one day when I was on LinkedIn and an article about the problems with networking caught my eye.
I read the thread of comments and one in particular stood out. It was an honest assessment of the problems with effective networking. The commenter mentioned her book in her response and that led me to reach out and ask her if she’d come on the show to discuss her insights with us.
I was thrilled when she said yes because this information is so important.
Patti DeNucci is a conference and corporate speaker and workshop facilitator as well as the author of the award-winning book The Intentional Networker: Attracting Powerful Relationships, Referrals, and Results in Business.
She grew up in an entrepreneurial family in northern Minnesota and upon moving to Texas, enjoyed a career in marketing communications before launching her own consulting practice in 1989.
Patti has served in leadership positions and earned numerous awards in both the Association of Women in Communications and the National Speakers Association. She founded what is known as Freelance Austin, a networking and professional development group devoted to helping solopreneurs thrive.
Something fun about Patti – she enjoys making jewelry.
“Live, work, and connect at a higher level” is her mantra and it’s what she strives to inspire others to do.
So listen in as Patti shares:
- What’s wrong and right about traditional networking
- Why it’s critical to make the right choice of networking groups and her own rating system for evaluating their effectiveness
- The power and importance of intentions as they relate to networking
- Some tips for becoming a little more comfortable at an event where you don’t know anyone
- What to consider when deciding to turn down a meeting request from a contact
- The simple thing 98% of networkers don’t do and how it can instantly differentiate you
- And the single most important thing to learn before you start networking. This answer might surprise you.
As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.
Guest Contact Information
Patti’s book, The Intentional Networker
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