Adventure with the Kids Leads to Thriving Business

To listen to this episode, click the forward pointing arrow on the far left of the play bar. You can download and save the episode to your device to play at your leisure. Just click this link, then click the down arrow on the far right of the play bar. Choose <Save As>, navigate to the location where you want to save the recording and click <Enter> or <Save>.

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

I interview entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including Apple Podcasts – formerly iTunes – on You Tube, and on my website Winnie Anderson dot com.

When I was a kid, my dad would talk about going on vacation to Homestead park. Which meant we were staying home.
Every summer we would take one day trip to the South Jersey shore and spend the day at our cousin’s house in Ocean City. That was about 3 hours round trip in the car.

We’d also take one day trip to another Shore spot – closer to the mouth of the Delaware Bay and we’d spend the day with my dad’s side of the family at our Aunt And Uncle’s house. Probably another 3 hour round trip.

So it’s a massive understatement to say it was hard to imagine spending months in an RV with one of my parents.

And when I think of the hours I spent in tears over a summer vacation trying to memorize the multiplication tables the thoughts of being home schooled give me nightmares.

But Gretchen Breuner did just that.

She took her kids out of school, packed them into a used RV, and set out on to give them an adventure they’d never forget and help them make the connection that learning was fun.

Even more surprising than the fact that she did it by herself and returned to tell the tale is that she discovered a whole new career and business. Her journey didn’t end when she and the kids pulled into the driveway. In many ways it was just beginning.

So listen in as Gretchen shares:

  • How she went from stay-at-home mom to advernturess instructor of her 3 kids
  • How listening to the voice inside her led her to build a thriving business after the trip
  • How continuing to tune into the voice and follow its guidance led to a new path for her and new direction for her skills
  • Tips to take your own adventure and turn it into a book or speaking opportunities
  • Lots of insight into how navigate your own personal and business growth journey

As always, listen all the way to the end and I’ll share your cocktail exercise and action step for this episode.

Terms That Might Be New to You

Talent — The term Gretchen uses to refer to any expert who speaks
Team — The term Gretchen uses to describe the admin help a speaker / expert may have or they may need but don’t have

People and Resources Mentioned in the Episode:

Mike Keonigs
Wayne Dyer
Jack Canfield

Guest Contact Information

Gretchen’s Website — be sure to get her free list of 52 tips for speakers
Gretchen’s Book – The Road Scholarz: Lessons From the Scenic Route




10 Elements to Breaking Free From Self-Sabotage

In part one of this article, I talked about what self-sabotage is, shared some symptoms, and talked about what it takes to break free from it.

I shared the list of 10 elements to break free from self-sabotage and to begin to set yourself up for the break through you want and deserve.

In this article (which is actually an excerpt from the book I’m writing on being courageous in business), I share details about embracing and implementing the 10 elements.

Become Self-Aware. All change starts here.

Each of us has blind spots – aspects of ourselves and our personality that we don’t see, yet others do.

If you’re frustrated that you haven’t been able to achieve your professional or your personal goals, you have to ask yourself why that is.

The ego often stands in the way and keep us from seeing what others see, especially if we’ve been conditioned not to see it or if the ego senses facing it will be painful. And it can be. At about 24, I had it pointed out to me that I was incredibly negative and never had a nice word to say.

Naturally I thought the person who told me that was full of it and I said that. I found myself realizing she was right and that started me on the path to knowing myself, facing what I didn’t like, and making the changes I knew I needed to make. But it’s a never-ending journey.

Accept Responsibility. Once you become Aware, your next step is to Accept Responsibility for 4 things:

  • Everything you say
  • Everything you do
  • Every action you take
  • Every result you get

Give up blaming others, the economy, technology, or anything else that you think is standing in the way of achieving your goals and creating the abundant, joyful life you keep saying you want.

No one made you angry. The button was there to get pushed.

No one forced you to spend money you don’t have on a program that’s not right for you. You decided to do it. This can be very painful to do because the ego is trying desperately to protect you. It wants anyone and anything else to be responsible for your emotional pain, your financial problems, your business frustrations, and whatever else has you upset. Believe me, I know really awful stuff can happen in our lives and in the world in general. But as I discovered in my recovery from the lingering effects of abuse and the brain injury I sustained, each of us is in control of how we choose to think and act when things happen. I always say “you have to play the hand you’re dealt.” Will you play to win?

Get Clarity. It seems so simple, doesn’t it? To just declare what you want? I’ll bet we want lots of the same things – more clients, more money, we want to charge more, we want to write more books…create more programs and help more people. But that’s not clear at all.

We must be crystal clear about WHAT we want. It should be 3-D in our minds.

I tell clients that if what you want was a suspect then your description should be so clear that a cop would arrest them.

Often what keeps us from getting clear is we get caught up in trying to figure out the how.

We don’t have to agonize about the HOW. God….the Universe….Universal Intelligence….Source….whatever term you use to describe it (for me, it’s God), will take care of the HOW.

That doesn’t mean you don’t have to take action because a big bag of money is going to show up on your doorstep every morning. What it does mean is God / the Universe has you covered. Our job is to pay attention to the signals we’re sent and say “yes” to the opportunities we’re presented.

There are two big reasons we struggle to be clear about what we want.

The first one is we truly don’t know what we want. We’ve spent so much of our lives as employees fulfilling the company’s goals and mission that we don’t know what WE want. But the bigger issue is we don’t believe we deserve what we want.

That single issue will hold you back more than you know. It’s the heart of self-sabotaging behavior and it’s a false belief. It’s not even OUR belief. It’s something we absorbed from what others – typically in power over us – told us and / or showed us.

I’m here to tell you that you’re a part of the Divine. You are worthy of everything you dream of and hope for.

Get comfortable with discomfort. Every guru, coach, consultant, and probably therapist will tell you that you need to come out of your comfort zone when you’re an entrepreneur.

That’s something we nod our heads about – who doesn’t know you need to be an “out of the box” thinker? We’re all sick and tired of hearing that worn-out phrase, especially when no one really explains it. That famous philosopher, Anonymous, once said that “self-employment is the most intense personal development program you’ll ever be involved with.” I’d add “and the most expensive” to that.

It’s true. You come face to face with crap you didn’t even realize you had or is so old you thought you’d dealt with it ages ago.

Mark Baker a speaker, coach, and trainer in the UK explained on an [episode of my podcast]( our disempowering beliefs resurface every time we hit the next level or get ready to make a leap to that next level.

It doesn’t matter that we dealt with our unworthiness way back when. That fear comes back as you try to up-level your game and your business. And when it does we can easily get trapped all over again.

I think this is one of the biggest aha moments I’ve ever had myself. So we’ve got to accept that these thoughts are likely to reappear until we reach a supreme level of enlightenment.

We’re going to face challenges every step of the way as we build our business. It’s up to us to embrace it and move over, under, through, or around it.

Resolve Internal Conflicts. If you’ve heard me talk about how to sell when you hate selling or how to achieve your goals, you’ve likely heard me talk about this before.

I think it’s one of the big issues that we just don’t recognize: That our Needs are in Conflict with our wants.

Each of us has needs – all humans share about 15+ needs.

Some we’re born with – food, clothing, shelter, love – and some we develop over time, like my incredible need for independence.

Let’s say you want more clients (pretty vague I know but we’ll go with it for now). Getting clients may involve having marketing or sales conversations with people and that means putting yourself at risk of rejection.


If you have a Need for love and acceptance and if that Need is stronger than the Need(s) that would be fulfilled by landing a new client, you’re likely not going to make the sale and you could in all likelihood sabotage the meeting and not have the sale go through. Or you may never put yourself in the situation where you can have sales conversations with people because your ego is terrified of the hurt and rejection you feel when you hear “no”.

When you find yourself resisting something it’s likely because you have a Need that’s in direct conflict with the Want that you think you want. You’ve got to cross the “bridge of fear” to go from where you are to access the Want on the other side.

Detach from the Outcome. When we get upset – we’re depressed because a prospect said no or a current client isn’t going to renew…..we burst into tears because our website is infected with malware (ok that was me)…or some troll posts a negative review of a book….the reason we have an emotional reaction is because some emotional sore spot has been hit.

I grew up with a mother who called me stupid from the time I was a toddler. Even now, if I make a mistake it still stings because it raises that specter that I really am stupid.

The key here is to feel the emotion and name it. Then ask yourself “Where did this feeling come from?” Then you can acknowledge the emotion is an old one from an old wound.

I once worked with a client who sold memberships in an association. She told me that she felt that every “no” she got from a prospect was a direct rejection of her and it would depress her for days.

That’s an example of being emotionally invested in the outcome.

Those people weren’t rejecting her; they rejected membership in the association.

It was a business decision to them.

The greatest emotional freedom came for me when I realized this fact: That people make their decisions based on the information given to them and the emotional desire to have the transformation offered.

If people said no to working with me, they said no to working with me. That in no way meant I was less than a person. It wasn’t a reflection on me personally and it didn’t mean my husband or God would no longer love me.

See, that’s the problem. We’re truly looking for love in all the wrong places.

What we call “mistakes” or even “rejection” we must start to see as data and data only.

Because then we can begin to figure out how to get a result that’s closer to what we want.

If people aren’t opening your email, it doesn’t mean they hate you or that you can’t write. It could mean that your subject line didn’t grab them (well writing headlines is a skill you can learn), or your email might have landed in their spam folders (you can learn what triggers email to get in spam folders).

Allowing things to emotionally upset you gives your power away.

You’re still lovable. You’re still a good person. No matter what happens with your business.

Embrace Your Uniqueness. Teenagers are famous for this internal conflict of wanting to stand out yet wanting to fit in. As we age, we struggle with the same issue. And as corporate employees we know that there was a limit to how unique we could be.

While we wanted to stand out and be recognized so we’d get promoted (or just to keep our job!), we didn’t want to stand out too much or be seen as someone who was an egotistical jerk.

After a decade or more in corporate life we may become sogood at what we do that we don’t even see our skills as unique. There are lots of ways to position yourself – which involves claiming and embracing what makes you different. The point is to be unique in a way that matters to your audience and to amplify that.

And trust me…you ARE unique.

Be the Leader. defines “leader” as “a person who has commanding authority or influence”

With all the marketing noise out there, how is someone who hates selling (and who isn’t crazy about marketing either) going to stand out?

You’ve got to position yourself as the clear authority– someone who “has commanding authority or influence” to the audience you’re trying to reach and constituents you’re meant to serve.

This may create some serious discomfort as your Want – to serve and positively impact people with your work and message while earning a handsome income – comes into direct conflict with your Need for approval, for love, for acceptance.

Remember, you’ve got to cross over the bridge of fear to get to the other side. Doing things that help you stand out as a leader – writing a book, speaking, hosting a podcast, creating content in a variety of modalities that educates your audience and elevates you as the clear leader in their eyes.

The key to standing out, and the easiest way to do it, is to be the true, authentic you who stays on message and lets your audience know you have the solution to the problem they have as you inspire and invite them to take the next step in the journey.

That can be easier said than done when we’ve got secret fears and doubts.

Take Action. I once had a contract with a large government agency that shall remain nameless. They made me insane. I couldn’t get them to make a decision about anything. We would have executive committee meetings every week and every meeting we’d talk about the same things we talked about the week before.

But at some point I had to admit that I did the same things with my own business.

I’d think about a problem. I’d create plans. I’d get other people’s opinions. I’d change my plans. I’d second-guess myself to death.

Then I’d be frustrated because I didn’t have enough clients, or hadn’t finished that next book, or hadn’t launched the course. I had to admit I was afraid people would hate my message. I didn’t believe I was unique enough or that I could make a difference.

I was terrified of rejection; but since I wasn’t taking action I wasn’t giving anyone anything to reject or accept!

I discovered, that for me, the key is to take small actions on a regular basis to maintain that forward movement momentum and to build confidence with small successes.

Darren Hardy, publisher of Success Magazine and author of The Compound Effect  calls ours a “microwave **society” because we want and expect quick results when it really takes much longer to produce what we want. And often that’s because we weren’t clear to begin with or we’ve got our Needs and Wants twisted up.

Have Faith. Like most words in the glorious English language, faith has several definitions. My favorite definitions from are “firm belief in something for which there is no proof” and “complete trust”.

One of the things I had to admit was, that although I SAID I was a person of faith, I really didn’t have “complete trust” in God (or the Universe, Spirit, Source, etc) or in myself for that matter. I had to acknowledge that I had deeply rooted issues of self-loathing (no mere “low self-esteem” for me).

That self-loathing combined with the conflicts between my Needs and Wants was keeping me paralyzed, unable to move forward with courage, clarity, and consistency.

To truly move forward and make the big impact we believe we’re meant to make, we have to rein in our ego and belief that we know best – that sheer determination and hard work will achieve our goal — and strengthen our ability to tune into the messages we’re being sent by the Divine and become willing to act when sent the answer.

This is one of the challenges faced when setting goals and creating plans. Our corporate brain tells us to plan the last detail; but, to quote the late Wayne Dyer, “your job isn’t to ask ‘How”; it’s to say ‘YES!’

Self-sabotage is a deep issue that can become pervasive, especially when driven by the conflict between your Needs and Wants.

The root of the issue is love. We must love ourselves first. We must believe that no matter what happens to our business, we’re loved. Business success does not define us, nor lead to us deserving to be loved.

We ARE loved and at our core we ARE love.

We already have the elements we need to let the success that’s inside of us, grow to full flower.

If you’re ready to have the break through you deserve and break free from self-doubt and self-sabotage to achieve the goals you have, then head over to learn more about the Action Takers Group and check out the next enrollment opportunity.

Time to Recognize and Break Free From Self-Sabotage, part 1

As much as you say you want to achieve success, if you’re frightened of that success – believe you aren’t good enough to solve your clients’ problems…that you won’t be able to manage the increased money you’ll earn….that others in your life will feel badly when you earn more than they do, or any other potential downside you believe could result from the success you dream of – then I’m going to bet you engage in thoughts and behaviors that, at a minimum are disempowering but are more likely self-defeating.

Gurus talk about the need to get out of your comfort zone. What they don’t tell you is that you have to pack up and MOVE out of that comfort zone and completely move into the Discomfort Zone.

The challenge we face as solopreneurs is to become comfortable with discomfort.

Growing a business is all about discomfort. You push yourself to do, be, and have more and you have to do things you’ve never done before and focus on things you may have only briefly considered in your past life as a corporate professional.

It doesn’t make it any easier that you feel your financial life is on the line each time you have a conversation with a potential client or referral partner.

You may have led a department, a division, or even an entire organization and had responsibility for millions of dollars of the company’s money. You worked as a professional inside a larger organization for decades; so once you left, you lost a big part of your identity.

I know when you first went out on your own you dreamed of spending the next phase of your professional life doing what you love – that thing you do. Only later did it really sink in that you’ve got to actually inspire someone to give you money so you CAN do the thing you do.

And you discovered you hate that part.

So with a million and one things that need to be done, it can be easy to convince yourself that you need to buy this hot tool….take the guru’s course….go to the big event….learn how to create a website…because the person selling it says those things will attract clients to you and make it easier for them to say yes to you.

Without you’re having to actually put yourself in a sales conversation – which could lead to painful rejection.

But it’s time to admit what you’re really doing:  You’re sabotaging yourself.

What’s self-sabotage

Are you chronically late for important appointments? Believe you always say the wrong thing in meetings with prospects? Chronically undercharge? Do you constantly tweak your course, video, or other project and never get around to launching it? Continuously buy course after course, program after program but don’t take action to implement the information?

That’s what self-sabotage looks like.

According to self-sabotage is behavior that “creates problems and interferes with long-standing goals.”

I describe it as thinking and acting in ways that subconsciously and continuously reinforce negative beliefs about yourself.

To understand what’s going on, tune into what you’re doing, saying, and thinking – who you’re being – and how that may negatively impact your path to achieve your goals and create the successful, abundant business and life you dream of.

Developing self-awareness can be challenging because the ego works hard to protect you. It rationalizes your thoughts, beliefs, and actions to make them seem and sound completely reasonable.

It works to protect the wounds you have to ensure you won’t hurt yourself by exposing yourself to what it sees as risky situations.

This is why small actions can be more healing than massive actions to break down the ego’s resistance and get it to stand down from its high-alert vigilance.

The problem is the ego makes those rationalizations from a place of fear and self-protection rather than from a place of abundance and opportunity.

Why do we sabotage ourselves?

There are lots of reasons we engage in self-sabotage; but the core driver is a deep sense that we’re unworthy of  and don’t deserve what we dream of.

We subconsciously engage in thoughts and actions that derail us and keep us from getting the very thing we say we want so badly: a bigger brand…to be seen as a leader in our industry segment…to have more clients….more impact…more revenue.

Self-sabotage is, at its essence, a defense mechanism. It’s the ego’s effort to protect us. So I think of it as an attempt to avoid pain.

So you don’t take the action you know you “should” take to get your business to the level of success you want. Whether that’s putting yourself “out there” more through the use of social media or video…or whether it’s creating a high-end offering….or finally writing that book or launching the podcast…or forming JV relationships.

And self-sabotage isn’t something that just those in feast or famine mode deal with.

I’ve known executives earning hundreds of thousands of dollars a year – one who was earning more than a million – who did something incredibly stupid that got them fired instantly.

You may know a sales person who seems to fall apart as she gets close to achieving her quota.

Or maybe you have a friend who makes really bad decisions with money every time he gets a big bonus or big check from a client.

Understanding where it comes from and why we do it is the easy part. Recognizing the payoff our ego thinks it gets from continuing to engage in self-sabotaging behavior is harder.

Stopping it is the real challenge.

I want you to know it’s not impossible. It takes commitment and consistent actions along with the support of a core group of people – or even just one person – who truly understands and encourages you.

It is definitely possible to let go of those beliefs and to begin to take the steps needed to live to your potential, share your great gifts with the world, and receive the full abundance you dream of and deserve.


Breaking Free is a choice and takes conscious action

Ending self-sabotage takes facing long-held beliefs that are actually not yours to begin with. They’re beliefs that you absorbed from the environments you’ve been in, starting with your family of origin and moving right through your life as an adult in the many roles you play and groups you’re involved in.

It requires accepting ourselves and adopting our own beliefs.

Most of all, we have to love ourselves.

And it is a process, believe me. It requires making conscious choices on a continuous basis as we re-condition our mind and establish new patterns of thinking and acting.

There are 10 elements to break free from self-sabotage and to becoming a courageous entrepreneur:

  1. Become Self-Aware
  2. Accept Responsibility
  3. Develop Clarity
  4. Detach from the Outcome
  5. Balance Needs & Wants
  6. Be the Leader
  7. Deal with Discomfort
  8. Take Action
  9. Embrace your essence
  10. Have Faith

I explain them in the next post.


Did you find this post helpful? Then join my community of consultants, coaches, and other expert solution providers who are determined to break free from self-doubt and disempowering patterns and break through to achieve the success they dream of and deserve by profiting from their expertise. You’ll get information, tips, and resources delivered to your inbox several times a week, and you’ll be among the first to hear about new courses, programs, and other opportunities to help you create the thriving business you dream of and deserve.


Come Out of the Long Shadow of Abuse

To listen to this episode, click the forward pointing arrow on the grey play bar. If you’d like to download the episode to your device in order to listen later, click this link. Then click the down arrow on the far right of the play bar and choose <Save As>. Then navigate to the folder where you want to save the recording and click OK, Save, or hit the Enter key.


Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to  create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts – formerly iTunes,   and on You Tube, as well as here on the site.


Show Notes

In 1984 or ’85 I finally admitted to myself that what I experienced growing up was abuse.

I thought that naming it was enough. That I was mature and smart and that I hadn’t let the abuse hurt me as an adult.

Boy was I wrong.

I had just stuffed it into a closet and thought if I didn’t dwell on it but just kept moving forward I’d be fine.

But it wasn’t until about 2010 when I realized that the strategies I had developed to deal with the abuse had become habits and personality traits that while they contributed to my success as a corporate professional were now actively holding me back. I was struggling to create the independent success I dreamed of and the wounds left by the abuse were incredibly deep.

Once I faced that I was apparently still struggling to overcome the emotional trauma I suffered as a child but that also continued through adulthood, I knew it was time to face it, heal from it, and move forward to create the new life I wanted.

As I started my healing journey, I threw myself into studying abuse and its impact on adults. I learned there are more of us out there then I thought.

And the impact of abuse is far reaching including physical, mental, and emotional health issues.

The effects can be deep and can last a lifetime.

Part of the struggle to heal can be attributed to the feelings of shame we victims experience and the dismissive admonishment to just get over it.

In this episode, I talk with my friend and colleague Becky Norwood, who decided to courageously tell her story and in doing so has freed others to tell theirs too. She also discovered a business hidden in the process.

First a disclaimer. None of the information shared in this or any other episode of the Courageous Entrepreneur is meant to take the place of help from a skilled professional. If you’re an adult survivor of child abuse, first of all don’t let anyone minimize what you went through or tell you that it wasn’t so bad and you should be over it.

I encourage you to get help in facing and fully recovering from your abuse by contacting a trained professional therapist or counselor. The resources shared in the show notes are not to be taken as specific endorsements. Some are recourses I used and that helped me. Your situation is your situation and they may not be helpful to you.

I do want you to know that help is out there and it is possible to come out from the long shadow cast by your abuse experience and into the warm and bright light of joyful living.

So in this episode you’ll hear Becky share: 

  • Why she decided to tell her story
  • How she handled the family reaction to publishing her book and what she did to protect the identity of those still alive
  • The benefits she’s experienced since coming clean with her story
  • How she’s using her suffering to empower others and turned her “mess” into a mission

As always, listen all the way to the end where I’ll share your reflection exercise and action step for this episode.

Guest Contact Information:

Becky’s author page on Amazon listing all her books

Becky’s website

Becky’s Group on Facebook

Email Becky: Becky (at) The Woman I Love (dot) com (type that like a normal email address)

Past Episodes That Relate to or are Mentioned in This One:

Mark Baker, From Abused to Abundant


RAINN – The Rape and Incest National Network

The Morris Center – Adult Survivors of Child Abuse: Site includes a variety of resources and a workbook

TED talk on the health impact of childhood trauma (not just abuse)

Article about the neurological impact of child abuse


A Successful Second Act: An interview with Sue Ferreira


To listen to the episode you can click the forward arrow on the grey play bar. If you’d like to download the episode to your device to play on your own schedule, click this link then click the down arrow to the far right of the play bar. Choose Save As, then navigate to where you want to save the media on your device and click OK, Save, or Enter.

Show Notes

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show featrures interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes. You Tube, in the Google Play store, and on my website Winnie You’ll find this specific episode at Winnie

You may have long since given up on the thought that you can afford a comfortable retirement. Most organizations no longer provide pensions as they were known in our parents’ day.

If you live in the United States the chances are good that you haven’t saved enough or you may not have recovered from the investment losses you experienced as a result of the financial crash of 2008 or the housing market collapse.

Or maybe you enjoy working and have no real incentive or desire to stop but you would like to create additional revenue for yourself.

But how do you do that?

Is it possible to build something on your own? Isn’t that a young person’s game?

Today’s guest is someone who illustrates that you can reinvent yourself at any age, take the skills you have, and repurpose them to create a thriving independent business for yourself at any age.

A quick disclaimer here -we’re not making any promises and I strongly recommend that if you’re considering starting a consulting, coaching, or other type of business that you work with a coach who can help you get clear on what you want to do and how to build a business so you can set yourself up for success.

Today’s guest, Sue Ferreira is a fantastic example of reinvention and a “success at any age” mindset.

After 40+ years as an anesthesiologist, Sue retired with the intention of inspiring and helping others in the demographic cohort known as Baby Boomers to live their retirement dream as well.

But the stock market crash in 2008 and the housing market collapse showed Sue that too many people wouldn’t be able to live the dream so like the problem solver she is she decided to change her business focus to do something to help.

She knows that true independence comes from controlling your destiny and that includes financial independence.

She’s a best selling author, a coach certified in programs that help her clients package their wisdom to create books and courses to position themselves as experts and generate revenue from their knowledge, and she’s become an expert on leveraging video to build a brand, get your message out, and grow a business.

She’s smart and vibrant, and a joy to talk with.

So listen in as Sue shares…

  • Her story of embracing entrepreneurism herself and why she believes self-employment is critical for the Baby Boomer generation
  • Why she believes that entrepreneurs who don’t embrace video are missing out
  • Why focusing on a narrow market is important
  • How she took a risk by reaching out to one of the biggest gurus in social media today and how she’s leveraging the outcome
  • Her tips for moving forward and embracing change
  • How to stop worrying about your age and get started using video

Links and Resources Mentioned in This Episode

Gary Vaynerchuk AKA Gary V.
Gary’s book – Jab, Jab, Jab, Right Hook

Gary’s video for Boomers and Generation Xers
Sue and Gary’s mashup

Sue’s Video Marketing 101 course

Guest Contact Information

Sue’s website – Wisdom to Wealth Mastery – get her free gifts

Have a conversation with Sue to discuss your situation and how she can help.
Sue’s programs
Sue on Facebook
Sue on You Tube

Sue on Twitter

Sue on Google+

Sue on Pinterest

Sue on Instagram

Research You Might Find Helpful

Video Marketing Statistics from Hubspot – June 2017


Want Support and Accountability to Help You Reach Your Goals?

Ready to join a community of like-minded entrepreneurs who will support you as you take positive steps to achieve your goals while lovingly challenging you to go farther and and step into your greatness? Do you know you need more support to stay focused, resist bright, shiny objects, and step into your greatness? Then head over to learn more about the Entrepreneur Achievers Club where we do exactly that.



The Power of Story Over Your Life

To listen to this episode here on the website, click the arrow on the far left of the play bar. If you want to download the episode to listen to later and play on your device of choice, click this link then click the small down arrow on the far right of the play bar.


Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

I interview entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past blocks and move forward with courage, confidence, and clarity.

If you find this episode useful please leave it a positive review, share it with those of your contacts who you feel would benefit from it, and be sure to subscribe so you get new episodes sent to you when they’re released. You’ll also receive practical information, useful resources, and updates about events designed to move past your obstacles and achieve your goals.

The Courageous Entrepreneur Show Episode Notes

As we move through our lives we develop an ongoing monologue…a story that we tell ourselves as we move through our day and through our lives.

This story is built on beliefs we’ve picked up from others in our lives and that we’ve created as we try to make sense of what we go through.

As you’ll discover in this episode, what we tell ourselves …our story…either sets us up for achievement or for struggle.

It’s up to us to recognize the story for what it is – a story – and choose what we’ll focus on and what we’ll let go of.

My great friend and colleague, the brilliant Jeff Rock of Swift River Coaching dot com helps us make sense of all this and begin the process of letting go what no longer serves us and amplify what does.

He’s a career coach, brand story teller, and certified personal branding strategist. Jeff’s work helps professionals uncover, embrace, and make sense of their past to leverage it so it supports their career growth, transition to a new career, or to new business success.

He’s worked with survivors of toxic workplace environments as well as entrepreneurs forging new paths. His 25+ years of corporate experience combined with his unique ability to see your potential, mine your past skills and accomplishments, and break free from the negative aspects of your story enable him to coach and support you as you transition to create life and work that brings you joy and is true to your essence. I can tell you that working with Jeff gave me permission to follow my calling and to be who I truly am. I love Jeff and his work.

So listen in as Jeff shares:

  • What exactly story is and how it impacts goal achievement and success
  • Where our story comes from
  • What influences the story we tell ourselves as we age and navigate through the world
  • Tips to help us begin to recognize the story we have and that it needs to change
  • How to decide what stories to share, who to share them with, and what to just let go of

As always, listen all the way through and I’ll share your reflection exercise and action step for this episode.

Guest Contact Information

Jeff’s website where you can get free information, tips, and resources along with an explanation of his services. Jeff offers a free consultation. Be sure to let him know you heard him on The Courageous Entrepreneur Show.

Jeff on Facebook

Jeff on Twitter


Resources and Links Mentioned in This Episode

Interview with Grace Bell, – Challenge Your Thoughts, Change Your Life

Harry Potter and The Sorcerer’s Stone

The power of stories

Superbowl and Tom Brady leading the Patriots’ comeback

Apollo 13

Hidden Brain podcast


Extra Resources on the Topic

Our Stories, Ourselves

Life Stories: How you arrange the plot points of your life into a narrative can shape who you are and is a fundamental part of being human


Challenge Your Thoughts, Change Your Life

To play the audio recording, click the arrow to the left of the grey play bar. To download the episode to your device click this link then click the down arrow on the far right of the grey play bar. 


Here’s the video version of the interview:

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, fear, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes on You Tube, and on my website Winnie Anderson dot com.


There’s a saying that self-employment is the most powerful and most expensive self-improvement program you’ll ever go through. The reason is you come face to face with your own crap.

Suddenly problems and issues you never knew you had bubble to the surface and actively work to hold you back.

People who were former executives making multi-six figures with more degrees and certifications than a thermometer and with accomplishments that make others go WOW suddenly believe their stupid and not good enough.

I once talked to an eye doctor who told me she was stupid – because she didn’t know what to say on her website.

How could she know how to write copy for a website? It’s not like she’s a marketing expert.

I’ll bet you tell yourself stories similar to that.

Maybe it’s “I can’t charge that amount” or “no one will work with me” or “I’m just not good enough”.

We’ve all got things we say to ourselves that we truly believe and that end up keeping us trapped right where we are.

I’ve got lots of stories I tell myself too.

Well what if you could suddenly become the courageous action-taker you dream of? What if the past hurts and indignities you’ve experienced no longer had a hold over you?

Today’s episode is going to challenge you to really listen to and confront your thoughts.

Grace Bell of Work With Grace spent decades believing there was something wrong with her…that there was something missing that she needed to find and get….

And while eventually she became a trained mental health counselor with a husband and two small children, an unexpected divorce left her with the realization she suddenly needed a full time income to keep her house and care for her kids.

You’ll hear her story and how she managed to build a profitable, thriving practice and now helps others move past their fears, doubts, and disempowering beliefs using something called The Work.

This episode will:

  • challenge you to confront your own beliefs and how those beliefs may be holding you back
  • reveal the 4 questions to ask to confront those beliefs
  • and demonstrate a mini session of The Work

Hopefully you’ll be inspired to let go of the disempowering thoughts that can control you and leave you trapped in emotions that don’t serve you and help you break free to create the abundant life you want and deserve.

As always stay with us til the end and I’ll share your reflection exercise and action step for this episode.

If you’re interested in learning about the Entrepreneur Achievers Club and how you can become part of a like-minded community of solopreneurs looking to grow their businesses and achieve their goals, visit to learn more.


Links and Resources Referred to In This Episode

Byron Katie, founder of The Work

Katie’s website

Byron Katie’s Author Page on Amazon with all her books

Katie on You Tube — Watch The Work in action

Background on The Work and resource materials to do it



Guest Contact Information and Resources

Grace Bell’s website — sign up for Grace Notes

Grace on Facebook

Additional Research

This is How Your Thoughts Become Your Reality

10 Unhelpful Thinking Styles Sabotaging Your Success



How to Prioritize Your Work When Everything Seems Important

Are you feeling overwhelmed by all there is to do to take your business to the next level of success? Maybe you’re confused about exactly what to do now that would have the most impact.

Or maybe you’re frustrated because it’s taking you so long to see a difference in your business.

What a coincidence. It happens to me too.

And I think it’s an awful feeling. It distracts us and makes us feel like we’re spinning our wheels.

So let me take you through the steps I use now to help me zero-in on what I should be working on when I’m feeling like I’m drowning in work.

Step 1: Identify what deadlines you have. And if you don’t have any deadlines pick some because that’s likely part of the problem. When nothing has weight over anything else it sets you up to be paralyzed.

Most of us – especially former corporate or organizational employees – do better when we have deadlines because our whole professional life was built around deadlines.

Let the deadlines drive your priorities initially; but once you get the initial deadlines met be sure to reflect on whether you’re really doing things that are moving you and your business forward or are you caught doing what Tony Robbins says people do – letting the urgent get in the way of the important.

Step 2: Rank your projects. What will have the biggest impact on your business right now? If you have cash flow problems then you need to follow the money  and get it flowing again. If you’ve got a few long term clients then you might want to focus on building a list of interested prospects who you can nurture and build a relationship with so if you have a long term client leave you’ll have people who may be ready to move forward to work with you.

What does your audience – think existing clients first — want most? I’m making changes to my book writing course based on what participants told me they’d like to see added.

If you’re unsure what you should be focusing on, examine your Profit Path (the flow of prospects who discover you, connect with you, get nurtured by you and make a decision to buy from you, and then who become fans). Look for areas where there are gaps and focus on that area.

When you’re in this place you become vulnerable to every bright shiny object that comes your way and promises you more clients, more revenue. It’s more likely that a better use of your time or money would be working on your processes, or working with someone to get clear about your next step. When you’re feeling compelled to buy something, stop and give yourself some time to reflect on whether this is the right move for you.

Step 3: Build relationships with current and past clients.  This is critical. When I would do marketing funnel or sales process consulting, the client would always be focused on getting new clients. But the reality is that new client engagements will be projects that have the lowest percentage of profitability.

Profit really lies in retaining clients and in generating referrals from satisfied clients. So when prioritizing work be sure to include time for client relationship building.

According to Emmett C and Mark A. Murphy,“a commitment to customer experience results in up to 25% higher customer retention” which is obviously going to impact sales and revenue. So some of your time has to be spent building relationships with your existing client base and improving their outcomes. You want to have a significant level of clients become raving fans.

Step 4: Manage your calendar and start saying “no”. This is particularly critical when you’re feeling confused, frustrated, or overwhelmed. Building a business is an exercise in juggling. Time is the most important resource we have and it’s non-renewable. Once today is gone, it’s over. We know that. So while being open to new opportunities is important, it’s critical that we ruthlessly protect our calendar and that we manage our time well. That means blocking our time in our schedule to create and distribute content, work on new offerings, follow up with people we’ve met and cultivating relationships with them, including developing referral relationships.

Remember the story of the professor who brings in an empty jar, some rocks, sand, and a cup of coffee to his class? The only way to get everything in the jar is to put the big rocks in first, then the smaller pebbles, then the sand, and finally the coffee.

This story varies based on who tells it but the big lesson is that in order to achieve your biggest goals you need to focus on them first – so block out your calendar and schedule around your “big rocks”.

Stay on top of administrative tasks. With all due respect to Mike Michalowicz author of Profit First, you don’t get to pay yourself first, you need to pay the government first. So admin tasks might be a gigantic drag but they’re important and part of running a business like a business. Send invoices on time, keep your receipts and expenses organized, keep your projects organized and your email inbox cleaned out and organized.  And if this isn’t in your “wheel house” as my friend Lisa Roberts would say, then you’ve got to create systems to help you stay on top of things and you need to hire someone to help you.

Once you get over the overwhelm then you want to do your best to stay focused on the RIGHT priorities.

Keep your vision and mission in focus. This might feel trite but it’s important for you to know where you’re going. I have mine written in a notebook with my big goals and I read them every day. It only takes a few minutes and keeps me focused on them. I also write affirmations in the same notebook and this helps me emotionally connect with my vision, mission, and goals.

Are you giving too much time away? I added up the time I was giving away to friends and colleagues and it averaged 8 hours a week. A whole day!! I decided I can’t keep doing that so I had my friends join a Facebook group for a new offering I’m creating. This helped me stay connected to them, share ideas, and it helps me capture their successes that relate to my advice so I can use those as case studies and testimonials.

Understand how long it takes you to get work done and stop over-booking yourself.

This was a huge issue for me. I had to really remind myself how long it takes to create a course or how long it takes me to write anything. Then I had to allow enough time in each week to get all that done.

Stop telling yourself you work best under pressure. You work best under pressure because you’ve conditioned yourself to constantly work under pressure. This is unhealthy and causes unneeded stress.

You’re in charge of your schedule so if your schedule is overwhelming then be the leader you are and start controlling it.

Keep focused. When you’re working, work. Log out of everything else except the tools you need to do the work. Keep a notepad by your side and when you feel an impulse to go off task, write down the thought that came into your head so you don’t lose the thought.

Take small steps but keep moving.

Schedule everything.I Just like “what gets measured gets improved’, “what gets scheduled gets done”.

I had to create an elaborate weekly calendar tool and a daily time management tool to manage my schedule and maximize my time.

Being a solopreneur and managing a growing business is hectic to say the least and it requires applying your best management and leadership strategies while staying focused on what’s really important to you, your clients, and your business.

If you’re ready to commit to achieving your goals, check out the Entrepreneur Achievers Club. It will help you zero in on your core priorities and stay focused so you’re getting more done with less stress.


From Paralyzed Victim to Profitable Professional

To listen to this episode, click the forward arrow to the left of the play bar on the image above. You can download and save the recording to your device by clicking this link and then clicking the down arrow on the far right of the play bar. 

If you’re an iTunes user you can subscribe to the show to download and save the episodes to your device of choice by going to the show’s iTunes page.

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available on iTunes at, in the Google Play Store, and on my website Winnie Anderson dot com slash paralyzed.

What you’re going to hear is the audio recording of a video interview.

When I started the show it was a live interview show on the Facebook Live platform. It didn’t take me long to decide to start doing recorded interviews. One reason I made that decision is because the technology is unreliable unless you’ve got top of the line broadband and hardware. So is you’re going to hear some points where it sounds like the word or words dropped, you’ll hear some delays and talking over each other at points and that’s because of the delay on the livestream platform I used. I hope you’ll excuse that because there’s great information in this episode.

If you’ve ever felt that you just couldn’t go on and questioned if it would really be possible for you to grow a business using your gifts then I think you’ll find the episode inspiring and informative.

It’s so easy to look at someone’s success and think that it came easily to them or that they have some secret solution that you don’t.

But we each face our own challenges to reach our goal and often those challenges can be a combination of physical and emotional or mindset. Sometimes it’s our mindset that leads us to physically be unable to move forward and sometimes it’s both.

Listen in as my guest Maryam Webster shares…

  • How she went from a busy job as a sociologist with a growing therapy practice to paralyzed car accident victim and back to thriving business coach.
  • Her response to the doctors who told her she’d never walk again
  • The one person who provided the emotional support she needed
  • What her friends, family, and even her husband told her about her focus on recovery and walking again.
  • How she built her coaching practice while she was still extremely limited in her mobility
  • And the lessons she learned as a result of going through what she went through.

Listen in all the way to the end where I’ll share you reflection exercise and action step for this episode.

Guest contact information:



Maryam’s free annual mastermind on Facebook

Maryam’s free offer – Get a free business reading from Maryam by clicking  this link and let her know you heard her interview on The Courageous Entrepreneur Show.







From Abused to Abundant

Click the forward arrow in the grey play bar to play the episode. To download it to your device, click this link then click the down arrow to the far right of the play bar.


Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews wotj entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that when you take action on it can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including Apple Podcasts – formerly iTunes – on You Tube, and on my website Winnie Anderson dot com.

I often think of the famous quote by Mother Teresa…”I know God wouldn’t give me anything I can’t handle. I just wish he didn’t trust me so much.”

In today’s episode you’ll hear from speaker and coach Mark Baker who shares his experiences of surviving an abusive childhood and winding up homeless to creating the financially and emotionally abundant life he now enjoys.

Listen in as Mark shares:

  • Tips to get past limiting beliefs and the one fact about those beliefs that I don’t think you’ll hear anyone else share.
  • The key technique that he used that is the same one top athletes and performers share with politicians and business leaders to produce the outcome they want.
  • What’s missing from most positive thinking.
  • And lots more great tips and insight.
  • Mark talks about his own bout with cancer and I want to make clear we’re not doctors we’re not giving medical advice so if you suspect you’re not well get professional help.
  • With that said, stick around all the way to the end where I’ll share your reflection exercise and action step.


Guest Contact Information

Mark’s Website

Mark on social media – 




You Tube

Mark’s Special Offer:
Listeners who contact Mark and let them know they heard his episode on The Courageous Entrepreneur show will receive a year-long coaching package with Mark for just $1250. This includes one session a month with him plus email in between sessions

Get a free session with Mark by emailing him at mark baker speaks (type as all one word) at gmail dot com (type as a normal email address)

Additional Resources You May Find Helpful

Survivor to Thriver: Manual and workbook for adult survivors of child abuse who want to move on with life (this is what I used to work through my abuse)