Selling When You Hate to Sell
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Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.
I interview entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.
If you like what you hear I hope you’ll share the show with others in your networks and I hope you’ll decide to join my community. You can become a fan of the show and when you do you’ll get episodes delivered right to your inbox. You’ll also receive information, tips, and resources to help you come out of hiding, position and pre-sell yourself as the unique solution provider you are, and profit from your expertise.
If you’re like me – and like most professional solution providers….coaches….consultants….healers…and others who want to use their skills and talents to serve others – I’ll bet when you started your business you agonized over what you would call your business….what your logo should be and what your website should look like. But what I’m willing to bet that you didn’t spend much time thinking about was your marketing and sales models. I know I didn’t.
So then we realize our existing reputation in our industry or in our city is just not enough to have the best qualified potential clients contact us and say I’ve got a problem I know you fix and I’ve got a boatload of money so let’s get started.
But that’s what we want, right?
You secretly wish that people would just shoot you an email and ask for your paypal or stripe link so they can send you money.
We’ve got to work to attract the right clients for us.
We’ve got to have a process that helps them say yes to working with us.
I once gave a presentation where I shared information about why we struggle with sales and the truth is we only discover we hate it when we put ourselves in the situation of selling our services.
A woman came up to me after one of these presentations. She shook my hand and after she thanked me for the information and insight and said I realize now that I’ve become the one thing I ate most in the world.
She was talking about selling. She didn’t want to be believe she was a salesperson.
But you have a passion for what you do and you’re driven to help others dealing with the same problem. Plus….let’s face it…we all need money to live. To take care of ourselves…to care for our families….and we need money to run our businesses.
So we’ve got to get clients and we can’t rely on other people recommending us. Nor can we rely on them discovering us and clicking the order button on our websites.
How do you sell when you hate selling?
That’s what this episode of The Courageous Entrepreneur is all about.
You’re about to listen to my interview with leadership and sales expert, Dr. Nadia Brown. She shows women how to own their power, profitability, and purpose to lead. Nadia through her firm Doyenne Leadership teaches and coaches female entrepreneurs to greatness including exponential profitability.
Listen in as Nadia shares…
- How to eliminate the ick factor when selling your services
- How to change your mindset about sales and the giant aha she had that led to her own breakthrough
- Why it’s important to have intensive or comprehensive packages
- Why sales is like a one-pitch softball game
- The dirty little secret of business and marketing
- Why it’s important to tell your story…your own hero’s journey
As always, listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.
Past Episodes Mentioned or Related to This One
Jeff Rock, The Power of Story Over Your Life
Grace Bell, Challenge Your Thoughts, Change Your Life
Mark Baker, From Abused to Abundant
Guest Contact Information
Nadia’s book, Leading Like a Lady: How to s
(book link is an affiliate link)
Ready to Take Action?
If you’re ready to come out of hiding, get out of your own way and know you need more support to stay focused and to help you take action, then investigate becoming part of a like-minded solopreneurs working to do the same. Action Takers Groups enroll monthly. Go here for more information.