Tag Archives: big idea

The “Where to Start” Advice Every Guru Gives That’s Dead Wrong (and what to do instead)

Every guru says to start at the same point – identify your Ideal Client. They tell you that’s the most important thing and that without clarity on that you’ll struggle. I think they’re dead wrong when they’re talking to service … Continue reading

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A simple, 3-part formula to introduce yourself powerfully without being salesy

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