Tag Archives forgrowth

Pricing for Profit | Justin Krane Challenges Our Thoughts on Pricing


To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms, and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, and on You Tube.

Show Notes

I’ve talked before about how we corporate escapees start our service-based businesses as consultants, coaches, or healers because we:

  • Have skills and talents we love to use that we want to share with the world
  • Figured out the solution to a problem and want to share that solution with others who need it
  • Feel called to a mission and want to dedicate our lives to making a difference

So we’re out on our own and we suddenly come face to face with our own crap.

We discover we hate selling and aren’t too crazy about marketing either.

We struggle to talk about ourselves and the value we bring to others.

And we can really struggle with money issues.

We undercharge.

We don’t stay focused on the numbers and key performance indicators for running a profitable business.

I say “we” because this has certainly been true for me.

But it doesn’t have to be this way.

It’s time to embrace our power…and that starts with understanding everything involved with pricing for profitability.

My guest today is Justin Krane. He’s a certified financial planner and money strategist for entrepreneurs.

Justin is known for his savvy, holistic approach to financial planning and he advises his clients on how to unite their money with their lives and businesses. And he does it using a unique system developed from his studies of financial psychology.

He educates and supports his clients in a non-judgemental way while helping them understand the financial side of running their businesses and making a profit.

Listen in as Justin explains:

  • Why it’s critical to price for value and to create a premium pricing strategy
  • The impact that self-confidence and self-worth have on our pricing strategy
  • Why we’ve got to get to 6-figures as fast as possible
  • Common mistakes made with pricing our offerings that limit our profitability and can create stress
  • And ROL versus ROI

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Terms That Might Be New to You:

Key Performance Indicators (KPI) – A set of data points that are measured and used to make decisions and judge how well the business is doing.

Return on Investment (ROI) — A performance measurement that compares the cost and the revenue generated as a result of that cost.

Guest Contact Information

Website

Free gift

Justin on social media:

Facebook

Twitter

LinkedIn

YouTube

Justin’s book – Money: You Got This

Ready to get focused on building your business?

If you’re tired of grasping at bright, shiny objects and ready to focus on creating a thriving, successful, and profitable business then consider joining an Action Takers Group. This group of solo professionals and micro firm owners is committed to taking the actions necessary to grow their businesses and supporting each other along the way. Learn more about the Club here and see when the next group enrollment begins.

 

Your Greatest Challenge Can Be Your Greatest Gift

To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and here on my website.

 

Show Notes

Every one of us has experienced some sort of challenge in our lives. For some it was a momentary mistake or action we took that we regret but have learned to live with. For others it may have been a loss or a rejection.

In today’s episode you’ll hear from professional speaker Peggy O’Neill who is 3 and a half feet tall.

Peggy is an award-winning keynote speaker and author. For over thirteen years, she has inspired powerful positive change in corporate and women’s groups across the US with her unforgettable, dynamic, and humorous keynote speeches and trainings.

Coming from the field of psychotherapy, and drawing from her extra-ordinary experiences triumphing over the many trials- being a little person living in a big world- Peggy lends her expertise in the areas of personal empowerment, celebrating diversity and enhancing professional performance.

Peggy has presented to over 100,000 people in organizations such as FEMA, Chase Bank, Diversity Works, Texaco, US Environmental Protection Agency (EPA), Lucent Technologies, Ball Aerospace, Lockhead Martin and many others.

She has authored two books: Walking Tall: Overcoming Inner Smallness, No Matter What Size You Are;and Little Squarehead, an illustrated children’s book.

Featured on the cover of Speaker Magazine , Peggy is also a contributing teacher in the films The Opus, and Tapping the Source  Additionally, Peggy serves young students, offering anti-bullying and self-esteem programs.

Happily, Peggy brings real solutions to audience members and their hosting organizations. She lives in Ojai, CA, a small town near Santa Barbara.

Listen in as Peggy shares:

  • the path she took to becoming a professional speaker
  • her perspective on taking your greatest challenge and making it your biggest gift
  • the single biggest and best question you can ask yourself
  • 3 simple steps you can take to deal with your inner critic
  • How you can grow your inner bigness

She also shares a great, brief, guided meditation you can use any time to reconnect to your inner magnificence.

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest contact information

Peggy’s website
Videos, audios, books, etc 

Peggy’s online classes. Check out what’s coming up soon.

Book Peggy to speak 

Follow Peggy on Social Media
Facebook

You Tube

Related Episodes

Sometimes in an interview, I’ll mention past episodes and / or guests. Here are the links that are mentioned in this episode or whose topics relate to this one.

Mark Baker – From Abused to Abundant 
Grace Bell – Challenge Your Thoughts, Change Your Life
Jessica Yarbrough – From Foodstamps to Six-Figure Coach 

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Make Your Mess Your Message: Health Coach Ellie Savoy


To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and here on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. You can become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity to position and pre-sell yourself as the unique solution provider you are, so you profit from your expertise.

Show Notes

Solo professionals often start a business because we’ve had some life changing experience, we’ve had a revelation, or we’ve overcome a challenge and we want to or feel called to help others who are where we used to be.

But how do you do that?

We often just dive in and are forced to figure it out as we go.

I’m hoping to shorten the learning curve for you and all of us who dream of helping others.

So this episode is one in what I think of as an informal series where I may talk to an entrepreneur about their particular specialty but also about how they built their business.

You’re going to meet Ellie Savoy who is a best-selling author and health coach. She is going to share her thoughts on the importance of maintaining good health for us entrepreneurs but we’re also going to talk a little about how she got started and things she did that gave her business a boost.

Ellie works in a variety of ways with businesses and nonprofits. She conducts everything from one-on-one coaching programs to large group programs, virtual training, webinars, and live events to help companies establish their wellness vision and strategy. She makes it fun and engaging…not some dull lecture. Participants walk away with at least three things from each session they can easily and immediately implement to start feeling better quickly.

At the end of this episode I’m going to share some additional thoughts about how you can make your mess your message.

So listen in as Ellie shares:

  • The health problem that caused her to face the need to make changes around her own health
  • The importance of good health for every entrepreneur
  • Things Ellie did to get her business to be successful and what she’d do differently today
  • Things to be cautious about as you work to build a business a service focused business

And as always, listen all the way to the end where I’ll share some of my own insight, tips, and things I know now that I wish I’d known then.

Guest Contact Information

Ellie’s website

Ellie’s 5-step virtual program to help you “stop dieting and start living”

Twitter

Facebook

LinkedIn

Pinterest

YouTube

Instagram

Google+

Resources

Ellie’s book: Stop Dieting, Start Living

Ready to Make Your Mess Your Message?

Subscribe for more information about upcoming programs, especially Foundation for Success which is a private coaching program specifically designed to help coaches and consultants build a profitable business.

Launching a Nonprofit: Business Lessons for All Startups


To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and here on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my community. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise and build a business in alignment with your faith, beliefs, and values.

Show Notes

While you may not be thinking about starting a nonprofit, there are many lessons to be learned by hearing about the ups and downs of launching one since as my guest says, it’s really just another form of a business.

This episode has a little longer set of application exercises which I explain at the end of the interview.

In this episode you’ll meet Dr. Monique Y. Wells who is the founder of The Wells International Foundation. Monique is a native of Houston TX and a resident of Paris, France. She is a veterinary pathologist and toxicologist, world-traveler, serial entrepreneur, and arts enthusiast. Her dedication to empowering minorities, women, and young people led her to launch her foundation in 2015 and is the driving force behind its mission.

Listen in as Monique and I discuss…

  • Why she decided to reorganize her entrepreneurial activities under the business model of a nonprofit
  • How she got the foundation off the ground and the hardest part of doing that
  • The difference between a nonprofit and not for profit
  • Things that surprised her about starting and running a foundation
  • What we both wish others knew about foundations and nonprofits
  • The single things she’s most proud of since starting the foundation
  • The similarities between profit making and non profit organizations

As always, listen all the way to the end where I’ll share your reflection exercise and action step for this episode.

Guest Contact Information

The Wells International Foundation Website

WIF on YouTube

Monique on Social Media

Facebook

Twitter

LinkedIn

YouTube

Additional Research, Resources and Information

Business Models for Dummies

Nonprofit Kit for Dummies

 

Need Support and Accountability? Ready to Become Part of a Small Group of Like-Minded Professionals?

Being self-employed is wonderful. Except that it’s easy to get distracted, grab at every Bright Shiny Object, and get confused following every guru.

If you’re ready to get off that merry-go-round and get support to stay focused, identify what to do, and get encouragement along with questions answered on the way to success, then check out the Action Takers Club. Enrollment is open once a month. Get more information here and add your contact details to get information sent to you before open enrollment starts.

 

From Rags to Riches to Rags and Back to Riches

To listen to this episode here on the website, click the triangle to the far left of the play bar. To download and save for playing on your preferred device, click this link; then click the down facing arrow on the far right of the play bar.

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, and on You Tube.

If you like what you hear, I hope you’ll share the show with others and I hope you’ll decide to join my community.

You can become a fan of the show at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward with courage, confidence, and clarity so you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while building a business in alignment with your faith, beliefs, and values.

Show Notes

This week’s guest has an amazing story that goes from rags to riches to rags and back to riches.

Trevor Crane is a speaker, advisor, and a 10-time #1 best selling author. He’s also the founder of Epic Author Publishing. His special passion is helping service-based businesses including consultants, coaches, authors, and speakers take their businesses to the next level no matter how successful you already are.

Trevor grew up poor, the son of a horseshoer in Phoenix Arizona.

He went on to live his dream of entrepreneurial success building a multi-million dollar business with a partner and 12 employees.

And in 2009 lost it all.

He’s since re-built his life, is back earning millions, and today lives a life without limits with his fabulous wife Robin and their daughter.

Listen in as Trevor shares:

  • The thinking patterns that led to his downfall
  • The simple changes that helped him start to climb back
  • Adjustments he continued to make that helped him grow personally and professionally and eventually 10X’d his income
  • How he got off of what he calls the emotional rollercoaster of sales
  • The missing ingredient that’s missed in positive thinking
  • The mindshift that helps develop the patience and clarity to spot the prize buried inside a pile of crap
  • The big questions to ask yourself
  • How to identify fears and move past them
  • And some tips to avoid giving too much information to prospective clients so it’s easier for them to say yes to working with you

As always, listen all the way to the end where I’ll share your reflection exercise and action step for this episode.

Guest Contact Information

Trevor’s website

His free book offer

Trevor’s podcast

Trevor on social media:

Facebook

Twitter

YouTube

Past Episodes That Relate to This One

Dr. Nadia Brown, Selling when you hate selling

Resources Mentioned in This Episode

Get the Tool I use with clients to help them get clarity (Just add your email address in the field that opens up)

 

Ready to Get the Support You Need to Stay Focused and Achieve Your Goals? Become an Action Taker!

The Action Takers Group is a small coaching / accountability group of like-minded consultants, coaches, and other service-based experts who get support they need to stay on track to achieve their goals and take their businesses to the next level of success. Get more information about the group here and sign up to get advanced notice of the next enrollment opportunity.

 

 

Mike Michalowicz Business Building Strategies for Courageous Entrepreneurs

To listen to this episode, click the play arrow to the far left above. You can download this episode by clicking this link, then click the download arrow to the far right on the play bar and save the file to your device.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and with experts who share insight and practical information that can help you move forward with courage, confidence, and clarity.

The show is available in both video and audio format on a variety of platforms including iTunes, You Tube, and on my website Winnie Anderson.com.

There are a lot of “shoulds” and “must do’s” according to gurus and they all have their take on the answer to your problems. Few are genuinely able to help you leverage what works and build a thriving business around that in the way that today’s expert can.

In today’s episode you’ll hear from former Wall Street Journal columnist and multi-best selling author Mike Michalowicz.

Mike came across his knowledge the hard way – by 35 he had started and sold two multi-million dollar companies. Confident he had the formula for success he became an angel investor and proceeded to lose his entire fortune.

He regularly talks about how although he ran an outwardly successful company he actually lived check to check until he realized how to manage his business revenue and put profit first.

His mission now is to eradicate entrepreneurial poverty.

He’s the four time best selling author of Surge, Profit First, the Pumpkin Plan, and the book that Business Week deemed “the entrepreneur’s cult classic,” The Toiletpaper Entrepreneur.

This isn’t as much of an interview as it is a workshop as Mike shares incredible insight into growing a profitable business built on your strengths.

You’re going to hear…
• The single biggest thing an entrepreneur needs to do to lay a foundation for real profitability.
• How our behavior patterns of the past can keep us trapped where we are or worse set us back to where we don’t want to be
• The big mistake we make when trying to course correct that actually makes things worse, not better
• Two ways to scale your business and tips for choosing which is right for you
• Why building on your strengths and hiring to manage your weaknesses is a key to success
• The simple 3 part rule that helps you put a problem in perspective so you can decide on the best course of action
• Why a “rally cry” is critical for your business and how it can work to attract the right clients and partners and how to create yours
• The benefits of being a true recognized expert in your field.

Listen in all the way to the end and I’ll share your reflection exercise and action step for this episode.

Guest Contact Information

Mike’s website – Get the great free resources there

Social media:

Mike’s You Tube channel (great videos)

Follow Mike on Twitter

Connect with him on his Facebook business page

 

5 Tips to Prepare for the Growth You’re Working So Hard to Achieve

growth-tree-elementsI’m exhausted.

Physically….mentally…emotionally exhausted.

Motivated by my relocation five hundred miles away from my home in South Jersey, I decided to completely reinvent my business so it was more of the work I wanted to do and less of what I didn’t want.

Instead, I got more of both.

I’m thrilled that my show launched successfully.

It landed on New & Noteworthy in iTunes before it even had any downloads!

It was in New & Noteworthy in three categories and in N&N for all of iTunes almost every day for 8 weeks.

It attracted me joint venture offers, new clients, and new connections.

I was even featured in two commercials for website host, Hostgator.

Revenue is up and opportunities keep coming.

And while I’m thrilled and grateful for all the good things coming my way, I wanted to share some advice that falls in the “be careful what you wish for” category.

The trick is to be ready for growth when it happens.

Here are my 5 tips to help you prepare for growth based on what I’ve learned since things really started taking off for me.

1. Take care of yourself. This is the number one thing for a reason. If you’re not performing at your peak then you won’t be able to sustain growth. Get plenty of sleep. Eat well. Drink plenty of water. And build in time for activity and exercise. But the most important thing you need to do is to manage your schedule. It will take you three times as long to get things done so stop saying yes to everyone NOW, before you get so busy you burst in to tears when someone asks how you’re doing.

Yes, that happened to me.

2. Start looking for help before you actually need it. As a former recruiter with more than 10,000 interviews under my belt and a 94.6% retention rate for those I interviewed, trust me when I tell you that it takes much longer to find the right person than you think it does. And don’t just go by a referral from someone you know. My first two virtual assistants came highly recommended and let’s just say things didn’t go well.

Depending on the skill level you’re looking for and your own work schedule it’s going to take you at least 3 months to find the right person and get them onboard (orient them, teach them your way of doing things, etc.). If you don’t have processes down (I didn’t and am working on them) it could take you as long to onboard them as it does to recruit them.

And don’t think you’ll just do everything yourself because it’s easier than hiring someone. Your revenue and enjoyment of life will be limited if you continue to do everything yourself. Yes, managing costs is important but so is doing work you’re great at and that brings you joy. I’ll bet every task involved in delivering your service doesn’t bring you joy.

3. Document everything. Getting ready to grow requires a lot of creating. You’re putting together your new offer, finishing a book, or creating a new process. If you don’t document everything as you go, you’ll end up with twice as much work when you should be just handing things off to your support person. And sometimes you’ll have to pay extra to have someone help you document the process.

4. Monitor and manage your cash flow well. One of the crazy things that happens when you grow is you discover you need to spend more money to actually achieve the growth or to sustain it. Your email list grows and you find yourself faced with the choice of paying more for the next size up of email contacts or moving to a different provider to get a better price and have more room for growth.

Make sure your invoicing when it’s time and following up on **unpaid invoices. And watch your spending. You need money to pay for help so hold off on buying anything that’s truly not needed.

Investigate additional, easy opportunities to maximize your revenue without much extra effort. For example, I subscribe to Ebates.com and have its extension on my browser.

When I’m about to buy something from a company in their system I get a little prompt to activate their cash-back deal. It’s not much but it’s been enough for lunch out once a month. And it’s stuff I’d be buying anyway. Another strategy I use is affiliate marketing.

Yes, sometimes links I include on my website, and in my books and courses are affiliate links. That means I earn a little commission if someone clicks through and buys. It’s not huge and I only do it for things I’m really comfortable with – often that I use or have used personally or that someone on my team uses. It’s simple to do; it’s easy; and every little bit helps.

5. Ask for – and accept — help. That famous philosopher, Anonymous, once said “Being an entrepreneur is the most expensive and intense personal development program there is.” And she was right.

I had always known I was incredibly independent. And my husband, Lou, often tells me I’m “hard to be nice to.” Being independent is one of my top values, but there’s just no way I could have gotten my podcast, Let’s Talk Tech, and the business I’m building around it off the ground if I hadn’t accepted and asked for help.

And I have to tell you it was hard.

Not just because I had to pay for it  but because I felt so…undeserving….unworthy?

Growing up in corporate America you get indoctrinated in this belief that asking for help is a sign of weakness because God forbid someone should think you can’t do what they’ve asked.

But in reality – especially as an entrepreneur – asking for and accepting help is a sign of a very healthy person.

I caught the tail-end of a presentation by Facebook guru Mari Smith a few months ago. One of the most important things we needed to do in 2016 she said was “get help”. She said there was no way she’d be at the place she now is were it not for the support she’s gotten.

Growth is fantastic. It’s fun and exciting; but it’s also exhausting and frightening.

If you’re going to get your business to the next level of **success while enjoying the sort of life you want – plenty of time for enjoying friends, family, and interests – then it’s important to prepare for and manage growth effectively.