Get Digital Marketing Tools and Content That Help Prospects

Decide to Buy

Your website, its content, and all marketing materials need to fit together to help prospects navigate their buying journey and sell themselves. People don't want to be sold to. They want help buying.


ATTRACT GREAT LEADS

INCREASE YOUR SALES

GROW YOUR REVENUE

Marketing's Job is to Sell for You

Great content helps your site visitors understand...

  • their problem
  • their options for solving it
  • how to choose the best solution provider

The best content meets them where they are on their buying journey.

When your content gives prospects the information they need, you're seen as a trusted solution provider, not as a sales person.

Great content does the heavy lifting for you. That's why it's referred to as "sales enablement."

You Need Client Acquisition Tools That Pre-Sell

How to Attract Pre-Sold Prospects...

Educate

Share useful content. Buyers start their search for a solution online. Once your content is found, it helps them understand their problem, why other solutions haven't worked, and how to make the best choice for them.

Elevate

Demonstrate your knowledge. Sharing useful information positions you as the go-to solution provider. Seeding content with results clients achieved establishes you as the credible authority. Sharing your experiences builds your credibility. 

Inspire

Help buyers see a positive future. Case studies and other content show them what's possible. Video creates a connection while educating and entertaining. Engagement elements help them recognize their need and readiness.

Invite

Invite them to take the next step. It's easy for buyers to feel confused and overwhelmed along the buying journey. Make the next step to take obvious, clear, and easy. Present calls to action as the invitation they are.

Work Too Hard to Get Clients?

You're outstanding at what you do and deliver great results for clients. You have testimonials and case studies to prove it. 

But something's not working as well or as smoothly as you'd like.

Maybe your website isn't bringing in the prospects you want. Or maybe you end up talking to prospects who aren't ready to buy which means sales take longer than you'd like, which means you're not as profitable or as efficient as you want to be.

What's missing? Is it the site layout? Are you missing content they need? What exactly is the problem, and how do you fix it?

Maybe you can you relate...

Your site gets traffic but not leads

You try to convince and convert

Your sales cycle is too long

You're not seen as the go-to brand

You Need Strategic Client Acquisition Tools That Sell for You

Your marketing tools need to do three things:

POSITION

Brand Building

  • Seen as the expert
  • Easy to remember
  • Clear differentiation
PRE-SELL

Strategic Content

  • Educate buyers 
  • Elevate you
  • Inspire them to act 
PROFIT

Revenue Generation

  • Better lead generation
  • Easier sales conversations
  • Improve retention

Does Your Content Sell or Does It Help Prospects Decide

Buyers want information that helps them understand their problem, how to solve it, and how to choose the right solution provider and make the purchase quickly and efficiently. If you don't provide that for them, they'll find someone who will.

Your Secret Wish is That Prospects Would See Your Content and Take Action

What you really wish was that people would land on your website, consume your content, or hear what it is you do, and say -- to themselves or to you -- "THAT'S what I need!" and just take the action to buy. 

You need....
  • a compelling message that communicates your point of view
  • a sales-optimized website that guides visitors through their buying journey
  • content and tools that help buyers self-qualify and sell themselves so you hear "yes" more often

Imagine how much easier selling your services would be if your messaging and content pieces all worked together to give buyers what they need in order to take action.

Hi, I'm Winnie Anderson.

Digital marketing not living up to its promise or your expectations? 


That's often because websites, blog content, and other marketing tools are created randomly, not strategically.


I'm an award-winning brand strategist and copywriter. I'm a big picture thinker , a student of people and what drives them.


I'd love to figure out how your digital marketing tools can become sales enablement tools that attract more  great prospects and help them buy so you become more profitable with less stress.

SOME RESULTS I'VE DELIVERED...

  • Wrote 5 emails that brought in 15,000 leads
  • Created a sales kit that brought in $400,000 of new business in just 4 months
  • Developed a re-positioning strategy and collateral that led to 20% increase in sales 2 years in a row
  • Website built for lead generation led to more qualified prospects and faster sales
  • Strategized pivots that increased leads, generated sales, and lowered  stress 

CERTIFICATIONS

I'm driven to continuously improve and stay on top of the latest thinking in content marketing and sales enablement so I can continue to produce wins for my clients without chasing fads.

  • AWAI - Website Content Audit Specialist
  • Hubspot Sales Enablement
  • Hubspot SEO
  • Hubspot Content Marketing
  • Hubspot  Inbound Marketing 

Some Organizations I've Helped include...

Digital marketing is critical for your success. It doesn't have to be hard.

 white woman with blonde chin length hair with a side part, smiling at the camera

Gretchen Breuner

"


"...simple, no-nonsense approach..."

"If you want someone who can look at your site and identify how to improve it so it works as hard as YOU do, then my sister Heidi and I highly recommend working with Winnie!"


Gretchen (and Heidi) Breuner  //  Breuner's Furniture


white male wearing glasses, smiling, looking at camera

"


"...experienced a 20% increase in sales..."

"We've experienced a 20% increase in sales that I can trace directly back to our work together. The enhanced credibility we've gotten from our clear positioning is priceless -- it's just not measurable in dollars. We continue to attract more of our ideal clients and we're really busy."


Bruce Kamis //  Kamis Imprinted Products

blonde business woman smiling at camera

"


"...real changes that lead to success!"

"What differentiates you is that you... understand where our struggles are rooted. This approach, along with your own openness and vulnerability, is so powerful in creating the personal insight needed to make real changes that lead to success!"


Lynne Lesnick  //  CEO of CimCon Data Solutions

Places I've been featured...

online and offline media logos

You Need Client Acquisition Tools That Work as Hard as You Do

Aren't you tired of trying to figure out what works? Wouldn't you love to shorten your sales cycle and improve profitability?

1
Message

Effective marketing starts with a clear, simple, compelling message that resonates with your ideal target client.

2
Website

Get an attractive site that's easy to navigate, provides a great UX, and full of content that helps visitors self-qualify. 

3
Content

Give prospects the information, resources, and tools that help them navigate their buying journey.

70% of Buyers Want to do Their Own Research Before They Buy

Your content needs to be found, and it needs to clearly position and pre-sell you so your buyers recognize you as the trusted solution provider they're looking for.

Don't Waste Another Minute or Dollar on Marketing That Doesn't Work

Get the Clear Messaging, Tools, and Support You Need to Attract Pre-sold Prospects

We work with entrepreneurs who are leaders, not lemmings. Our best clients are ready to...

  • simplify their marketing and do what works
  • stop listening to gurus who advocate high-pressure sales tactics 
  • take action to get their message to a more targeted audience

So whether you're a locally-based service provider who wants to be seen as the go-to solution provider in your region or you're a virtual business selling to a national audience, let's chat to see if we're a good fit.

Ready to Get Started?

Let's have a chat to talk about your Next Best Move to discuss your situation and whether I can help.

Not ready to talk yet? That's ok. You can learn more about the Pre-Selling approach here...or check out the site directory at the bottom of the page to learn more about the services my team and I offer, how we work, or who I am.