Marketing Collateral and Tools That Work

Digital and Physical Collateral

That Sell

We create collateral material, content, websites, and tools that make it obvious you're the clear choice for right-fit clients. Have more conversations with sales-ready prospects and hear yes faster.







Work Too Hard to Get Clients?

Have conversations with prospects that aren't ready to buy?

Prospects' buying process taking longer than you want?

Are they focused on price and not on value?

If buyers don't understand how to choose among providers and options they focus on what they can understand -- price.

You need collateral that gives them the information they want and need and that helps them decide to buy -- and buy from you, ideally.

Maybe you can you relate...

Leads don't always buy

Takes too long to close deals

You're not seen as the go-to brand

You don't stand out 

Do You Have Prospects Who Aren't Ready to Buy?

Imagine how much easier getting clients would be if your messaging and content pieces educated your prospect so they reached out to you pre-qualified and ready to buy.

Your Content  and Collateral Should Work Hard for You

Your marketing materials should be attracting pre-sold prospects who are ready to make a decision.

You Need Strategic Client Acquisition Tools That Sell for You


Brand Building

  • Seen as the expert
  • Easy to remember
  • Clearly different

Strategic Content

  • Educate buyers 
  • Elevate you
  • Inspire them to act 

Revenue Generation

  • Better qualified leads
  • Easier sales conversations
  • Better retention, referrals

Hi, I'm Winnie Anderson.

I'm an award-winning brand strategist and copywriter. As someone who's worked in HR and in education, I understand how to motivate people to take action. 

I can examine your sales process, spot what's missing, then create the needed solution that...

  • Attracts leads
  • Helps prospects self-qualify
  • Puts the focus on value rather than price
  • Helps your buyers become your advocates to others

Your digital marketing tools should work harder than you do so you become more profitable with less stress.


  • Wrote 5 emails that brought in 75,000 leads
  • Created a sales kit that closed $400,000 in new business in just 4 months
  • Developed a re-positioning strategy, messaging, and collateral that led to 20% increase in sales 2 years in a row
  • Website built for lead generation led to more qualified prospects and faster sales
  • Strategized pivots that increased leads, generated sales quickly, and lowered  stress 
  • Coached client to 5 straight months of record-setting revenue


  • AWAI - Website Content Audit Specialist
  • Hubspot Sales Enablement
  • Hubspot SEO
  • Hubspot Content Marketing
  • Hubspot  Inbound Marketing 

Some Organizations I've Helped include...


Your marketing collateral and content should actually do the job it's supposed to clients buy.

 white woman with blonde chin length hair with a side part, smiling at the camera

Gretchen Breuner


"...simple, no-nonsense approach..."

"If you want someone who can look at your site and identify how to improve it so it works as hard as YOU do, then my sister Heidi and I highly recommend working with Winnie!"

Gretchen (and Heidi) Breuner  //  Breuner's Furniture

white male wearing glasses, smiling, looking at camera


"...experienced a 20% increase in sales..."

"We've experienced a 20% increase in sales that I can trace directly back to our work together. The enhanced credibility we've gotten from our clear positioning is priceless -- it's just not measurable in dollars. We continue to attract more of our ideal clients and we're really busy."

Bruce Kamis //  Kamis Imprinted Products

blonde business woman smiling at camera


"...real changes that lead to success!"

"What differentiates you is that you... understand where our struggles are rooted. This approach, along with your own openness and vulnerability, is so powerful in creating the personal insight needed to make real changes that lead to success!"

Lynne Lesnick  //  CEO of CimCon Data Solutions

Places I've been featured...

online and offline media logos

Your Content Should Act as Client Acquisition Tools and They Should Work as Hard as You Do.

Wouldn't you love to shorten your sales cycle and improve profitability? You need...


Start with a clear message that attracts great clients and repels the not-so-great ones.


A site that's easy to navigate, provides a great UX, and makes it easy to self-qualify.


Information, resources, and tools that help them decide to buy.

70+% of Buyers Want to do Their Own Research Before They Buy

Give them what they need to educate themselves and recognize you as the clear, best choice for them. 

Get the Clear Positioning, Messaging, and Tools You Need to Attract Great Prospects and Help Them Decide to Buy

We work with service-based businesses run by entrepreneurs who are leaders, not lemmings. Our best clients are ready to...

  • simplify their marketing and do what works
  • stop selling and start helping clients buy
  • be seen as solution providers, not sales people

So whether you're a locally-based service provider who wants to stand out in your region or you're a virtual business selling to a national audience, let's chat to discuss your situation and see if we can help you achieve your goals. Just click the big blue button below.

blue sky, sun and clouds, woman in black pants and white shirt wearing cape

Ready to Get Started?

Let's have a chat to talk about your Next Best Move, discuss your situation, and figure out whether my team and I can help you sell your services faster and easier by helping clients decide to buy. We only work with those who are experts at what they do and who can handle a no-nonsense approach.

Not ready to talk yet? That's ok. You can check out the Learning Center or learn more about the services my team and I offer, how we work, or who I am.