Attract Great Clients and Help Them Say "Yes" Faster

Provide clear, useful content to help buyers go from stranger to client faster and easier. 


ATTRACT GREAT LEADS

INCREASE YOUR SALES

GROW YOUR REVENUE

Marketing's Job is to Sell for You 

Your buyer doesn't want to be sold to. They want -- and need -- great content that helps them make good buying decisions.

Great content helps your site visitors  to understand...

  • their problem
  • their options for solving it
  • how to choose the best solution provider

Great content meets them where they are on their buying journey.

When your content gives prospects the information they need,  you're seen as a trusted solution provider, not as a sales person.

Great content does the heavy lifting for you.

You Need Client Acquisition Tools That Pre-Sell

Attracting Pre-Sold Prospects has Four Components...

Educate

Share useful content. Buyers start their search for a solution online. Your content has to be found and help them understand their problem, why other solutions haven't worked, and how to make the best choice for them.

Elevate

Demonstrate your knowledge. Sharing useful information positions you as the expert. Seeding your content with results clients achieved establishes you as the credible authority. Sharing your experiences builds your credibility. 

Inspire

Help buyers see a positive future. Show how your solution allows them to achieve their goals. Case studies and other content show them what's possible. Video helps create a connection while educating and entertaining.

Invite

Invite them to take the next step. It's easy for buyers to feel confused and overwhelmed along the buying journey. Make it easy to see you're client-focused and not ego-focused. Make the next step to take clear and easy.

Work Too Hard to Get Clients?

You're outstanding at what you do and deliver great results for clients. You have testimonials and case studies to prove it. 

But something's not working as well or as smoothly as you'd like.

Maybe your website isn't bringing in the prospects you want. Or maybe you end up talking to prospects who aren't ready to buy which means sales take longer than you'd like, which means you're not as profitable or as efficient as you want to be.

What's missing? Is it the site layout? Are you missing content they need? What exactly is the problem, and how do you fix it?

Maybe you can you relate...

Prospects aren't moving forward

You try to convince them to buy

It takes too long to get to "yes"

You're not seen as the go-to brand

You Need Strategic Client Acquisition Tools That Sell for You

Your marketing tools need to perform three major goals:

POSITION

Brand Building

  • Seen as the expert
  • Easy to remember
  • Clearly different
PRE-SELL

Strategic Content

  • Educate buyers 
  • Elevate you
  • Inspire them to act 
PROFIT

Revenue Generation

  • Better lead generation
  • Easier sales conversations
  • Improve retention

Does Your Content Sell or Does It Help Prospects Decide

Buyers want information that helps them understand their problem, how to solve it, and how to choose the right solution provider. If you don't provide it for them, they'll find someone who will.

Your Secret Wish is That Prospects Would See Your Content and Take Action

What you really wish was that people would land on your website, consume your content, or hear what it is you do, and say -- to themselves or to you -- "THAT'S what I need!" and just take the action to buy. 

And while it does happen occasionally, it doesn't happen as often as you want it to.

Imagine, the bigger impact and bigger income you could make if your messaging and content pieces all worked together to give buyers what they need in order to take action.

Hi, I'm Winnie Anderson.

Digital marketing not living up to your expectations? 


That's often because websites, blog content, and other marketing tools are created in randomly, not strategically.


Buyers want you to help them buy, not just blather on with vague claims or confuse them with complicated messages.


You want to be the recognized go-to brand in your space...the clear leader that attracts so you don't have to chase.


I'm an award-winning brand strategist and copywriter. I'm a big picture thinker and a student of people and what motivates them.


I'd love to figure out a solution for you and help you become more profitable with less stress.

SOME RESULTS I'VE DELIVERED...

  • Wrote 5 emails that brought in 15,000 leads
  • Created a sales kit that brought in $400,000 of new business in just 4 months
  • Developed a re-positioning strategy and collateral that led to 20% increase in sales 2 years in a row
  • Website built for lead generation led to more qualified prospects and faster sales
  • Strategized pivots that increased leads, generated sales, and lowered  stress 

CERTIFICATIONS

  • AWAI - Website Audit Specialist
  • Hubspot Sales Enablement
  • Hubspot SEO
  • Hubspot Content Marketing
  • Hubspot  Inbound Marketing 

Some Organizations I've Helped include...

Digital marketing is critical for your success. It doesn't have to be so hard.

 white woman with blonde chin length hair with a side part, smiling at the camera

Gretchen Breuner

"


"...simple, no-nonsense approach..."

"If you want someone who can look at your site and identify how to improve it so it works as hard as YOU do, then my sister Heidi and I highly recommend working with Winnie!"


Gretchen (and Heidi) Breuner  //  Breuner's Furniture


white male wearing glasses, smiling, looking at camera

"


"...experienced a 20% increase in sales..."

"We've experienced a 20% increase in sales that I can trace directly back to our work together. The enhanced credibility we've gotten from our clear positioning is priceless -- it's just not measurable in dollars. We continue to attract more of our ideal clients and we're really busy."


Bruce Kamis //  Kamis Imprinted Products

blonde business woman smiling at camera

"


"...real changes that lead to success!"

"What differentiates you is that you... understand where our struggles are rooted. This approach, along with your own openness and vulnerability, is so powerful in creating the personal insight needed to make real changes that lead to success!"


Lynne Lesnick  //  CEO of CimCon Data Solutions

Places I've been on...

online and offline media logos

You Need Content That Works as Hard as You Do

Aren't you tired of trying to figure out what works? Wouldn't you love to shorten your sales cycle and improve profitability?

1
Pre-Selling Roadmap

Get a prioritized plan of action  to create the key Client Acquisition Tools to increase your discoverability, connect with great prospects, and help them navigate their buying journey.  

2
Nail Your Message™

We'll simplify your message so it resonates with your ideal clients. Your Core Message Toolkit™ forms the foundation of your verbal branding to make you easy to remember and refer. 

3
Your Next Big Leap™

As sales become easier you'll then focus on streamlining systems and processes so your business becomes more efficient and profitable as you build towards achieving your goals.

Here's What You Get When We Work Together...


STRATEGIC CONTENT THAT WORKS


  • Drive traffic to your site
  • More productive conversations
  • Confidence in your messaging
  • Results you want


PRE-SELL

Marketing's job is to do the heavy lifting for you. Great content...

  • educates the prospect about the problem
  • elevates you as the expert
  • inspires them about the future
  • invites them to take the next step
PROFIT

62% of buyers say they can buy solely based on digital content. Great content throughout the buying journey makes your sales process more efficient and effective. It makes you more profitable.

Ready to Get Started?

Let's have a chat to talk about your Next Best Move to discuss your situation and whether I can help.

70% of Buyers Want to do Their Own Research Before They Buy

Your content needs to be found, and it needs to clearly position and pre-sell you so you profit from your expertise.

Don't Waste Another Minute or Dollar on Marketing That Doesn't Work

Get the Clear Messaging and Support You Need to Attract Pre-sold Prospects

We only work with entrepreneurs who are leaders, not lemmings. Who are ready to take action to get their message to a more targeted audience. 

So whether you're a locally-based service provider who wants to be seen as the go-to solution provider in your region or you're a virtual business selling to a national audience, we're happy to talk briefly to see if we're a good fit.

Just click this link to schedule a call to discuss your situation.