Attract Great Clients and Help Them Say "Yes" Faster
When you provide clear, useful content buyers move through their buying journey faster and easier.
ATTRACT GREAT LEADS
INCREASE YOUR SALES
GROW YOUR REVENUE
Marketing's Job is to Sell for You
Your buyer doesn't want to be sold to. They want -- and need -- great content that helps them make good buying decisions.
Great content helps site visitors understand...
- their problem
- their options for solving it
- how to choose the best solution provider
Great content meets them where they are on their buying journey . It helps them go from stranger to client faster and easier.
When your content gives your prospect the information they need, your calls with them are more productive. You're seen as the trusted solution provider, not as a sales person.
Great content does the heavy lifting of sales for you.
You Need Client Acquisition Tools That Pre-Sell
Attracting Pre-Sold Prospects has Four Components...
Share useful content. Buyers start their search for a solution online. Your content needs to be found and help them understand their problem, why other solutions haven't worked, and how to make the best choice for them.
Demonstrate your knowledge. Sharing useful information positions you as the expert. Seeding your content with results from past clients establishes you as the credible authority and positions you as the knowledgeable expert.
Help buyers see a positive future. Show how your solution allows them to be the hero and achieve their goals. Case studies and other content shows them what's possible. Use video to show them how you help them achieve the outcome they want.
Invite them to take the next step. It's easy for buyers to feel confused and overwhelmed along the buying journey. Your job as their guide is to help them recognize and take the next step. Make it easy to see you're client-focused and not ego-focused.
Work Too Hard to Get Clients?
You're outstanding at what you do and deliver great results for clients. You have testimonials and case studies to prove it.
But something's not working as well or as smoothly as you'd like.
Maybe your website isn't bringing in the prospects you want. Or maybe you end up talking to prospects who aren't ready to buy which means sales take longer than you'd like which means you're not as profitable or as efficient.
What's missing? Is it the site layout? Are you missing content they need? What exactly is the problem, and how do you fix it?
Maybe you can you relate...
Prospects aren't moving forward
You're trying to convince them to buy
Takes too long to get to "yes"
Not recognized as the go-to brand
You Need Strategic Client Acquisition Tools That Sell for You
Your marketing tools need to achieve three major goals:
Does Your Content Sell or Does It Help Prospects Decide?
Buyers want information that helps them understand their problem, how to solve it, and how to choose the right solution provider. If you don't provide it for them, they'll find someone who will.
Your Secret Wish is That Prospects Would See Your Content and Take Action
What you really wish was that people would land on your website, consume your content, or hear what it is you do, and say -- to themselves or to you -- "THAT'S what I need!" and just take the action to buy.
And while it does happen, it doesn't happen as often as you want it to.
Imagine, the bigger impact and bigger income you could make if your messaging and content pieces all worked together to give buyers what they need in order to take action.
Hi, I'm Winnie Anderson.
Digital marketing not living up to your expectations?
That's often because websites, blog content, and other marketing tools are created in a random way, not strategically.
Buyers want you to help them buy, not just blather on with vague claims or confuse them with complicated messages.
You want to be the recognized go-to brand in your space...the clear leader that attracts so you don't have to chase.
I'm an award-winning brand strategist and copywriter . I'm a big picture thinker and a student of people and what motivates them.
I'd love to figure out a solution for you and help you make the impact and income you long to.
- Wrote 5 emails that brought in 15,000 leads
- Created a sales kit that brought in $400,000 of new business in just 4 months
- Developed a re-positioning strategy and collateral that led to 20% increase in sales 2 years in a row
- Website built for lead generation led to more qualified prospects and faster sales
- Strategized pivots that increased leads and lowered stress
Some Organizations I've Helped include...
Digital marketing is critical for your success. It doesn't have to be so hard.
"...experienced a 20% increase in sales..."
"We've experienced a 20% increase in sales that I can trace directly back to our work together. The enhanced credibility we've gotten from our clear positioning is priceless -- it's just not measurable in dollars. We continue to attract more of our ideal clients and we're really busy."
"...real changes that lead to success!"
"What differentiates you is that you... understand where our struggles are rooted. This approach, along with your own openness and vulnerability, is so powerful in creating the personal insight needed to make real changes that lead to success!"
Lynne Lesnick // CEO of CimCon Data Solutions
Places I've been on...
You Need Content That Works as Hard as You Do
Aren't you tired of trying to figure out what works? Wouldn't you love to shorten your sales cycle and improve profitability?
Get a prioritized plan of action to create the key Client Acquisition Tools to increase your discoverability, connect with great prospects, and help them navigate their buying journey.
Nail Your Message™
We'll simplify your message so it resonates with your ideal clients. Your Core Message Toolkit™ forms the foundation of your verbal branding to make you easy to remember and refer.
Your Next Big Leap™
As sales become easier you'll then focus on streamlining systems and processes so your business becomes more efficient and profitable as you build towards achieving your goals.
Here's What You Get When We Work Together...
STRATEGIC CONTENT THAT WORKS
Marketing's job is to do the heavy lifting for you. Great content...
- educates the prospect about the problem
- elevates you as the expert
- inspires them about the future
- invites them to take the next step
62% of buyers say they can buy solely based on digital content. Great content throughout the buying journey makes your sales process more efficient and effective. It makes you more profitable.
Ready to Get Started?
Let's have a chat to talk about your Next Best Move to discuss your situation and whether I can help.
70% of Buyers Want to do Their Own Research Before They Buy
Your content needs to be found, and it needs to clearly position and pre-sell you so you profit from your expertise.
Don't Waste Another Minute or Dollar on Marketing That Doesn't Work
Get the Clear Messaging and Support You Need to Attract Pre-sold Prospects
We only work with entrepreneurs who are leaders, not lemmings. Who are ready to take action to get their message to a more targeted audience.
So whether you're a locally-based service provider who wants to be seen as the go-to solution provider in your region or you're a virtual business selling to a national audience, we're happy to talk briefly to see if we're a good fit.
Just click this link to schedule a call to discuss your situation.