Embracing and operating with a Help Clients Buy mindset means giving your Prime Suspects (AKA best clients) the information they need to make the best decision for them. No chasing…no being salesy.
The first thing to do is to make sure you’re clearly differentiated. If people don’t understand why they should work with you and they don’t understand or recognize the value you bring then they’re going to fall back on price. That’s something they can understand very clearly.
Are you well differentiated in the marketplace? Most people tend to think about things like their logo or tagline. What makes you different is much deeper than those things.
What’s unique about you?
