How to Attract Clients and Opportunities with LinkedIn’s Publishing Platform

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Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

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Show Notes

Whether you’re an introvert or not I’m sure you’re always looking for strategies to make your online presence more powerful and to make your social platforms pay off.

I’m on all the big platforms but would love it if I saw more of a payoff of the investment of time and energy I make in social networking.

So when my colleague Tracy Enos published her book that promised tips and strategies for using LinkedIn’s publishing platform I grabbed it on pre-sale and read it as soon as it got released.

You can find my 5-star review for it on Amazon.

I genuinely loved it because it was so practical and I wanted to make sure I had her on to share some insight with you.

I first met Tracy in about 2014 or 15 when I sat next to her at a big training event and we’ve stayed connected.

She’s a marketing consultant who specializes in Linkedin and particularly in how to leverage your profile and the publishing platform to position yourself as an expert, attract and engage with potential clients and referral partners, and generally build your brand.

She speaks on the subject at events, seminars, tradeshows; works with sales and marketing teams to help them gain visibility and attract clients and works with independent professionals to attract more leads and clients with LI coaching and Done-for-you services.

Tracy lives in the Kansas City MO area.

So listen in as Tracy shares:

  • Who she thinks LinkedIn is for and why she thinks you need to be on it.
  • What LinkedIn is and how it’s different from other platforms.
  • What the Publishing platform is and how long form posting differs from short form posting on LinkedIn
  • Why your Linkedin profile is so important and how to leverage that
  • Some mistakes she thinks people make with their profile
  • How to create long form posts for mobile users that also benefit users of other devices
  • Some tips to help you get engagement and entice people to join you off of Linkedin

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information

Connect with Tracy on LinkedIn — Send her a connection request and mention you heard her on the show and she’ll send you some bonus material.

Tracy on Facebook

Tracy on Twitter

Get Tracy’s book

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