Buying is full of risk. There are lots of reasons your Prime Suspects don’t buy from you but they all boil down to fear.
They’re afraid you won’t deliver….afraid your solution will make things worse and not better…afraid the return on investment they want won’t happen….
They’re also likely to be afraid of change, or of what you’re asking them to face (really important for those selling anything to do with prevention, health, finances, etc).
And they’re afraid your solution won’t work for them.
So when you’re talking to a Prime Suspect or they’re reviewing your website, a social profile, or reviewing collateral material (a brochure, a proposal, etc.) what they’re really looking for is proof.
They want proof you can deliver as promise and that your solution will work for them.
This video shares the 7 proof elements you can use to market and sell your offerings. You don’t necessarily need all 7 but the more powerful your proof is the easier buyers will be able to say yes to working with you.