We Help You Thrive by Creating a Website and Content That Work
Stop selling and start helping clients decide to buy. Be seen as THE expert in your field, recognized as tje knowledgeable solution provider, and attract clients who are pre-sold to work with you.
"Marketing's job is to make selling superfluous."
~ Peter Drucker, legendary management consultant
Your buyers start their search online. If your company's content isn't showing up on page one, you may as well not exist.
With so much information online and so many options to chose from, your content's mission needs to draw your prospects in, educate them, and help them see your business is the obvious and best choice for them. Content marketing is the most cost-effective marketing strategy because it continues to build value over time.
That's where we come in...
Nail Your Message™
It's easy to believe you need to do a zillion things to market your business. Except without a clear message you're using a fire hose when you really need a squirt gun.
Optimize Your Website
We work you to keep your business simple but maximize your income and impact. We'll keep you focused on the key priorities to achieve your marketing and business goals.
Pre-Sell Your Prospect
Focus on what works so you're not a slave to changes in technology. Improve revenue with shorter sales cycles. Get a balance of support and training so you're in control.
I understand how and why people buy.
I spent the first third of my career in human resources, where I specialized in training, recruiting, and organizational development.
My work supported business growth through the development of corporate cultures that resulted in reduced turnover, improved performance, and higher profitability through employees who embraced their role as brand ambassadors.
It was during this time I discovered a knack for "gap analysis" -- identifying what was missing between where the organization was and where leadership wanted it to go.
I moved into brand strategy and copywriting in 2006. I applied the same skills to develop marketing, sales, and content strategies; sales and buyer enablement tools, that work to educate buyers, inspire and invite them to take action, and position you as THE trusted solution provider in their eyes.
I Solve Buyer Enablement Problems
You and your team work hard enough to bring in leads and sales.
I love to figure out what's keeping your website and content from bringing in the results you want. And I love to create strategies, tools, and tactics that solve the problem.
My team and I help your site and content work hard to attract prospects who become pre-sold to work with you.
The People and Companies I Work Best With
Choosing to work with a digital marketing consultant or hiring a digital marketing agency is a big decision. I'm not right for everyone for lots of reasons you'll discover on this site. Let's look at who tends to get the best results from working with me...
Driven by Excellence
My best clients are driven to deliver an outstanding experience for those they serve. (and for their team and community)
They want to make a powerful impact for their clients. They want to position their team as solution providers, not sales people. They understand that marketing and selling are actually educating the buyer and that it's as important to repel the wrong prospects as it is to attract the right ones.
They embrace the idea of buyer enablement - giving buyers the information needed to decide to buy.
Direct and To-the-point
I'm a Jersey Girl. That means I'm going to give it to you straight without wasting time. I don't do a lot of chit-chat. And sometimes a profanity or two (or three) may pop out in a conversation. My best clients appreciate my candor and I appreciate theirs.
Play to Win Rather Than Not to Lose
Marketing is about acting, assessing, and adjusting.
You may not see a fast return. And sometimes there's a dip before the upswing. People who play not-to-lose often become afraid to take chances. They become unwilling to make sacrifices. I work with leaders, not lemmings.
Ready to Stand Out
As I said, I work with leaders, not lemmings.
Entrepreneurs I work with are ready to stand out from others in the industry and in their region. They're ready to uncover, embrace, and communicate their point of view directly to their specific audience. They're ready to communicate with authenticity and to share information others in their industry don't (like pricing!).
Want Getting Clients to Be Easier
We know sales cycles have gotten longer. Buyers don't want to talk until they're ready, and they're are more people than ever involved in the buying decision.
A website with a great UX, has the information and resources buyers want and need in order to buy is critical in today's environment.
We'll create buyer enablement tools that prospects are searching for.
See Marketing as an Investment
Your website is your online office or storefront. Content is like a sales team that works 24/7 for you. It gives people information when they want it and it actually does the selling for you.
My clients recognize that a great website with discoverable content that guides prospects through their buying journey produces an outstanding ROI.
Want to Leverage Digital Tools
My clients know their website could be better -- look more modern, be easier to navigate, and give visitors the information wanted and needed to make a decision.
They want help figuring out what's needed, not needed, and how to achieve their goals without constantly posting to social media or wasting money on ads.
Most of all, they want to work with providers they trust.
Have Their Priorities in Order
I was in a car accident that truly knocked me out of the workforce. I was a director of HR and I left corporate life to manage my recovery. That type of experience puts your priorities in order real fast.
So those I work best with know the value of a strong team, and ultimately they put their family first. They take time off (and want to take more off). They treat their team with dignity and pay them well. They respect boundaries. They have a great sense of humor, take their work seriously but not themselves. They believe in equality, inclusion, are OK with profanity, and are fine with occasionally seeing my cats on a Zoom call.
Other Qualities My Best Clients Share
Established Service Businesses
99% of my working life has been working for and with service-based businesses. They may sell products (like the chiropractor who sold Bio-Freeze, pillows, and other tools of the trade), but that's not their primary focus.
Primarily Off-Line Businesses
My clients have ranged from independent consultants to physicians, to martial arts studios and regional service providers. What they have in common is that the majority of their work -- and their client base -- comes from offline activities.
Life Partners and Business Partners
I've worked with solopreneurs and family-owned businesses, but the majority of past clients have been partnerships, and the majority of those have been married couples. I'm not sure why that is to be honest but I can say I really do enjoy working with them.
Ethical Marketers
Using smarmy, manipulative tactics is completely against their nature. They do sometimes struggle with putting themselves "out there"; but, hey -- everybody needs a little Jersey Girl to push them out of their comfort zone.
Does That Sound Like You?
If you're ready to discuss the possibility of working together, click the button to schedule a Next Best Move call.
If you're still not sure, click this link to learn more about my Pre-Sell and Profit Framework and strategy.