All Posts by Winnie Anderson

Stand Out by Nailing Your Niche

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the audio recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

Some of the links below may be affiliate links. That means if you click through and make a purchase I may make a small commission as a thank you. It doesn’t impact the price you pay. It’s my way of generating gas money for my long trips back home to South Jersey.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts / iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website at WinnieAnderson.com.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

SHOW NOTES

When we start our business we get all focused on things like our logo and finding the right domain name and getting a website.

We join networking groups and think about what expert title we’ll give ourselves.

But in reality that’s some of the LAST stuff we should be thinking about.

The bigger and more important issues are how are we going to stand out from the see of others who do similar work we do? Who are we going to serve and how will we help them recognize that we CAN serve them and lead them to the transformation they want to experience?

That speaks to differentiating ourselves and communicating that differentiation to the world so we attract the right audience and repel the wrong one.

That’s a massively big topic to cover and I could go on for weeks about it but today’s guest helps break it down for us.

Jan Wallen helps successful people who are feeling stressed, stuck, and held back in their corporate life or job and want to trade that for the life they’ve dreamed of by using her Corporate Freedom Gameplan. This provides them with a strategy that helps them make an effective transition while not sacrificing their current income.

With her up-to-date knowledge and expertise in the areas of lead generation and prospecting, social selling, and networking for clients she’s been a featured contributor in major media like ABC, NBC, CBS, and Fox as well as Business Insider and others.

Jan is also a certified SCORE mentor and First VP at Lifetime Learning institute at Bard College.

Listen in as Jan and I discuss:

  • Why differentiating ourselves is so hard to do
  • Why niching is an important part of the differentiating process
  • How to bring your corporate gifts to your new business without bringing the negative crap
  • The difference between a niche and an ideal client
  • The most important elements of an ideal client profile

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Resources

Guest Contact Information:

Website

Facebook

Twitter

Free Resource for This Episode

Get the free worksheet for this episode with a reflection exercise and action steps to help you think through your niche.

 

Related Episodes

Build Your Brand as a Thought Leader featuring Samantha Riley

From Side Hustle to Six Figures featuring Ed Gandia

Ready to Become a Courageous Entrepreneur?

If you’re a mission-driven, introverted coach or consultant who is ready to be part of a community of like-minded and like personality’d coaches, consultants, and solo professionals who are ready to come out of hiding, get their message out to a bigger audience and be seen as the thought leader in their field, then consider joining the Courageous Entrepreneur Lab. We share information, tips, resources and network with other like-minded professionals to help you make your next big leap.

Will You Accept the Call to Lead?

I have a confession to make.

Every time I go into a voting booth I have to fight to resist the urge to write my name in for whatever is the top position open.

I have no real desire to run for office, believe me.

I ran for class president in my junior year of high school and that was distasteful enough.

But where I think that little temptation comes from is from a deeper call inside me that — in all honesty — I’ve been trying to ignore.

While you might not be tempted to write your name in on the ballot, I’ll bet you have the same call I do.

There’s this burning desire to stand up and speak out about an issue…a problem you not only see but know you have a solution to.

There’s something big you know deep in your heart you’re meant to accomplish. Some wrong you’re meant to right. Some problem you’re meant to solve. Some people you’re meant to help.

Oh you probably tell yourself you’re trying.

You’re doing enough. Or maybe you tell yourself you’ll do something about that someday.

You tell yourself you don’t know enough…you don’t have enough time…you don’t have the reach….

You tell yourself there are others out there that are smarter, more talented, and better suited to this.

That’s what I told myself.

And I asked myself…

  • What will my friends say?
  • What will my family think?
  • Will my husband still love me?

I had to recognize that all of that is rooted in fear.

Fear that standing up for what you believe in will get you ostracized.

Fear that if you lead, no one will follow you.

I’m going to share something that’s frankly a little scary to admit; but I want you to know I understand how you wrestle with putting yourself out there in a bigger way versus staying nice and safe where you are.

When I was a little kid people told me…

  • You’re bossy.
  • You talk too much.
  • You’re pushy.
  • You’re opinionated.

And that was by the time I was 5!

When I became a teenager I was told the same things only then they had outcomes attached to them. Outcomes that made it clear standing up and speaking out would lead to pain….

  • You’re bossy and no one will like you.
  • You’re pushy and should wait for others to give you what they think you deserve.
  • You’re opinionated and no guy wants that.
  • You’re too smart and that intimidates boys so no one will ask you out.

As a woman of a certain age, you may still be afraid of hearing those things.

But you’re also afraid of being called a b—h.

Or the c-word.

The problem is you can’t hide the leader inside you.

I was in a convention hall filled with thousands of other human resources professionals when legendary strengths expert and multi NY Times bestselling author Marcus Buckingham told us…

“Leaders are born not made.”

You could have heard a pin drop.

He said the reason Leaders rise to the occasion is because they’re born with the capacity to lead. The circumstances just bring it out.

Lady Gaga was right. You – and I – were born this way.

That’s why you feel this pull in your heart and why you feel it NOW.

Because your very soul is crying out for you to do what you were BORN to do.

And you’ve probably seen it peek out throughout your life.

I was continuously picked for leadership positions in classes, in volunteer activities, and wherever I worked.

In corporate life I was promoted by every employer I worked for.

3 times in 18 months for one of them.

I was sought after for my help, my advice, my opinions. I was assigned to projects, sent out of town, spoke in front of groups (as big as 500), and my potential was even discussed at a board of directors meeting(!).

But part of my success was because I knew how far to push my luck and how to deal with crazy bosses.

I had learned to “dummy up and deal” as we used to say in the casino industry.

In other words I would reach a point at work where I would just shut up rather than keep voicing my opinion and risk being seen as “not a team player.”

In social situations continuously standing up and voicing your opinion means you’re polarizing and you risk repelling people.

But you know what else happens to you?

You die a little inside because you’re out of alignment with your beliefs and values if you DON’T stand up.

Out on our own, we actually NEED to be polarizing.

As crazy as it sounds, we need to attract people who love us and help those who don’t love us to just go on their way.

And I have big news for you – ignoring it won’t make it go away.

You’re called to lead.

The clock is ticking. The calendar pages are turning.

It’s time.

It’s time to take the wheel. It’s time to stand up, stand out, and claim your position as a leader to bring about the change only YOU can create.

When you were conceived, the little seed that was you was gifted with everything you need to fully become what your Creator intended for you to become.

Are you ready to grow into that intention? To share your message with the world? And share it powerfully?

It won’t be easy. But, as one of my bosses told me once “If it was easy everyone would do it.”

And that’s why it’s important to be with others who get you. Who understand what you’re dealing with because they deal with it too. And they’re as committed to their mission as you are to yours.

If you’re ready to courageously lead the change you want to see and make your next big leap in your business journey, comment below with the change you stand for and the mission you’re ready to accept.

Add the hashtag #CourageToLead

And if you know someone else who is ready to step into leadership, share this with them.

You really were born for this.

The world needs you. It’s time.

Should You Buy an Existing Business or Start One From Scratch?

 

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the audio recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

Some of the links below may be affiliate links. That means if you click through and make a purchase I may make a small commission as a thank you. It doesn’t impact the price you pay. It’s my way of generating gas money for my long trips back home to South Jersey.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts / iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website at Winnie Anderson.com.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, develop your brand as a go-to expert and thought leader and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

SHOW NOTES

If you’re listening or watching this show then it’s likely you’ve either started and are growing a business or are dreaming of starting a business based on your skills and expertise.

Often we’ll just hang up our shingle as an expert in what we were doing for our previous employer without spending enough time thinking about our offerings, packaging and pricing offers, or how we’ll even get clients.

In this episode, accountant Maddie Brown explains her stops and starts at starting her firm and how she ultimately chose to buy an existing firm rather than start from scratch.

Maddie was an accountant with the federal government who hated her job and dreamed of going out on her own. Rather than start her own firm, she looked for and found a firm for sale in the geographic area she wanted to be in and made the purchase. She’s since gone on to narrow the firm’s focus and now specializes in helping virtual entrepreneurs (like coaches, consultants, speakers, and other experts) manage their money and financial responsibilities so they keep more of what they earn.

Even if you’re already in business Maddie shares some thoughts that will likely have you nodding your head and show how much she understands what we all go through.

So listen in as Maddie shares:

  • Why she chose to buy a practice rather than start her own
  • The key advisors and resources that helped her make a good decision when purchasing the existing firm
  • How she and her firm’s former owner laid the foundation for a successful transition when she took over
  • Her best marketing strategy for getting new clients
  • Her great advice for letting go of feeling salesy in discussions with potential clients
  • The mistake she feels business owners make as they grow
  • And her tip for creating a great life while you build a great business

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

RESOURCES

Guest Contact Information

Main website

Facebook

LinkedIn

YouTube

RELATED EPISODES

How others reinvented themselves and / or started a business

Ed Gandia talks about how he turned his side hustle into a full time business in just under two years.

Sue Ferreira talks about retiring from medicine and launching a business after retirement

Susan Ordona talks about going from a career as a laboratory scientist to continuously reinventing herself to create an income and impact

 

RESOURCES FOR THIS EPISODE

Links may include affiliate links. That means I receive a small commission if you make a purchase. There’s no extra cost to you and it gives me gas money for the long drives home to see my family in Jersey. 

Worksheet for this episode — opt-in required (Just add your information to the form that opens up. You’ll also receive information, tips, and resources to help you build your business and brand as a thought leader and go-to expert.)

ARE YOU READY TO BECOME A COURAGEOUS ENTREPRENEUR?

Are you an introverted, mission-driven coach, consultant, or other service professional with a big message and big mission to change the world? Are you ready to stand out and step up as a thought leader in your industry segment and to your target audience?

If you want support to help you stay focused on your core goals along with information, tips, resources, and training to help you be seen as the go-to expert you are, then join my Facebook group, The Courageous Entrepreneur Lab.

 

How to Open Yourself Up to Abundance and Receive What You Ask For


To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the audio recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

Some of the links below may be affiliate links. That means if you click through and make a purchase I may make a small commission as a thank you. It doesn’t impact the price you pay. It’s my way of generating gas money

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts / iTunes, I Heart Radio, in the Google Play store, on You Tube and here on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show  at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

SHOW NOTES

I’m sure you believe you’re optimistic and have an abundance-focused mindset.

You may say affirmations, think positive thoughts, and take responsibility for your thoughts, beliefs, and outcomes.

The standard formula for abundance is Ask, Believe, Receive.

You may “Ask”, and you certainly say you Believe. So why aren’t you receiving?

Have you ever deflected a compliment? You know someone says that shirt looks nice on you and you say “oh this old thing?”

Have you ever gotten a compliment about your work and said “Oh it was nothing. Anyone could have done it.”

Then you want to listen closely and maybe even take some notes because you may very well be putting up blocks to receiving what you want.

You may be what Nat Couropmitree calls a Conditional Receiver.

I know I’m one.

Nat guides visionary leaders to live their lives in a match with the energetic frequency of their truest selves. Tapping into this powerful source of love, respect, and value frees them from the exhausting cycle of working harder to gain something that can never be achieved through more effort, more work, more sacrifice, and instead creates space for them to experience the ease, joy, and adventure in the present moment.

Nat is also the host of the Bold Magnificence podcast where his guests share stories about having the courage to live in alignment with what lights them up.

And what lights Nat up is experimenting with exotic cuisine, finding adventure in far-flung places, and dancing the Argentine tango with his beloved wife Olga.

Listen in as Nat explains:

  • How we cut off the abundance we dream of and deserve
  • The different types of conditional receivers so you can recognize which one you are
  • Strategies to begin to break free from the conditioning you’ve experienced in your life without blaming or shaming yourself or others
  • The ultimate need and goal we all share as humans
  • The one thing we’re all told to do as service-providers that actually sets us up for struggle and even resentment
  • How conditional receiving impacts the strategic actions we must take in growing our businesses
  • And the single practice where everything begins

As always listen all the way to the end where I’ll share your action step and cocktail exercise for this episode.

EPISODE RESOURCES

Guest Contact Information

Nat’s website — be sure to get his resources around Conditional Receiving

Nat on social media

Facebook

Twitter

YouTube

Related Episodes

Nat’s first appearance on the Courageous Entrepreneur Show

Sylvia Lafair Discusses the Patterns That Hold Us Back From Success

Jeff Rock talks about The Power of Story Over Your Life

Robyn Crayne discusses Money, Mindset, and Success

Ready to Become a Courageous Entrepreneur?

If you’re an introverted, mission-driven solopreneur and you’re looking for tips, resources, strategies, and support to help you end self-doubt, silence your inner critic, and get yourself and your business to the next level of success then join the Courageous Entrepreneur Lab on Facebook. 

Build Your Brand as a Thought Leader | Interview with Samantha Riley

 

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the audio recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

Some of the links below may be affiliate links. That means if you click through and make a purchase I may make a small commission as a thank you. It doesn’t impact the price you pay. It’s my way of generating gas money for my long trips back home to South Jersey.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts / iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

SHOW NOTES

One of the things we know to be true is that we all want to work with experts. When we’ve got a problem no one sits around wondering who is an average solution provider I can get to solve my problem on the cheap.

Our first thought is I have a problem and need an expert to solve it. We’ll figure out how to pay for it later.

Our own target audience feels the same way.

And in today’s crowded online market place and even in the noisy offline world consumers – whether in the business to business segment or in the direct to consumer or B2C space people are looking for the right expert.

As much as it may be difficult to put ourselves out there, to take a clear stand, to communicate our point of view. But we MUST do it.

Your audience is best served by YOU. Not someone else.

Building your brand as a thought leader is an important part of that process.

To discuss this idea, I’ve invited Samantha Riley on the show.

She’s a speaker, international business growth coach, best-selling author, host of the ‘Thought Leaders Business Lab’ podcast, co-founder of the Global Thought Leaders Network and has 25 years personal experience in building and growing businesses.

Today, she helps thought leaders and experts to scale their business so they have more income, more freedom, and more impact.

Listen in as she shares:

  • What a thought leader is and is not
  • 3 must haves to help you step into greatness
  • The challenges faced by those of us who leave corporate life
  • The problem of comparisonitis and how to deal with and overcome it
  • A fun idea for making sure your statement of what you do is clear and simple
  • 3 keys to being seen as a thought leader
  • How thought leadership helps you get clients

And Samantha’s best tips for managing the 8 strategic actions we need to take to grow our expertise based business.

As always listen all the way to the end where I’ll share your action step and cocktail exercise for this episode.

Guest Contact Information

Samantha’s website

Samantha on Facebook

Sam on Instagram

Sam on Twitter

Related Episodes

Mike Michalowicz shares business building tips for solo professionals

How to Attract Clients with LinkedIn’s Publishing Platform

Building an Expert Brand

Get Known Faster

 

Resources Mentioned

Links may include affiliate links which means I receive a small commission if you make a purchase. There’s no extra cost to you and it supplies me with gas money for the long drives home to see my family in Jersey.

The Leadership Challenge by Jim Kouzes and Barry Posner

Tribes by Seth Godin

Worksheet for this episode – opt-in required (Just add your information to the form that opens up)

Ready to Become a Courageous Entrepreneur?

If you’re a mission-driven, introverted coach, consultant, or other expert who is ready to come out of hiding and be seen as the expert you are so you can take your business to the next level of success then check out The Courageous Entrepreneur Lab. That’s the Facebook group where I share information, tips, resources and free training. You’ll find yourself supported by a community of like-minded and like-personality’d professionals.

How to Deal with Self-Doubt So You Move Forward with Courage, Confidence, and Clarity

This is a video I did as a Facebook Live. I have no idea why that opening frame is so scrambled but the rest of the video is just fine.

I share how to deal with and overcome self doubt.

I’ll be doing a bigger, live (free!) training on overcoming and dealing with self-doubt soon. If you’d like to get updates about that, just click this link and add your best email address. You’ll also receive articles, information, tips, resources, and offers to work with me before most others hear about them.

Managing Depression, anxiety, and suicidal thoughts | Suicide Prevention Day discussion

Watch as my friend, Andy Falco Jimenez, and I discuss depression, anxiety, and suicide prevention in this conversation we had on Suicide Prevention Day.

Andy is a former Anaheim California K9 officer who is now an internationally recognized K9 trainer for police and security forces. He also trains “regular” dogs and is a marketing consultant for those who want to leverage technology to grow their businesses.

I share my experience with depression and suicidal thoughts and explain what worked for me.

From Side-Hustle to Six Figure Business

To watch the interview, press the forward facing triangle in the center of the image above.

To listen to the interview, click this link and the audio recording will open in a new browser window.

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on YouTube and on my website at WinnieAnderson.com.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community on Facebook. The group is for introverted, mission-driven coaches, consultants, and other experts who are ready to be part of a growing community of like-minded professionals who cheer, support, and encourage each other on their journey while receiving tips, information, resources, and strategies from me along the way.

You can also become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

SHOW NOTES

I started feeling the pull to go out on my own when I started to become unhappy with the types of sacrifices I was making for my employer – working 7 days a week; what I believed was too much travel, and way too much stress.

But I ended up leaving way before I was ready. I had no idea what I was going to do or how to get clients let alone how much to charge.

I ended up getting frustrated and having to get a job within a few months.

The second time I went out on my own I was forced out by injuries I sustained in a car accident. And I struggled for years trying to manage my recovery and get my business established.

I wish I had gotten the kind of information and had the sort of insight that today’s guest had and has.

Ed Gandia worked in corporate sales for more than 8 years when he didn’t like the direction his career was going either. He was facing the same thing I was – a lot of travel – and he knew that if he kept going all in on his career he would be living out of a suitcase.

So he created a plan to escape by building a business on the side.

Ed went from replacing his six figure corporate job to being a well-paid freelance copywriter. He now coaches and mentors other writers to launch, build, and grow their businesses.

No matter where you are on your entrepreneurial journey, Ed has some great tips and strategies that can help you get more clients and realize you’re capable of more than you think you are.

Listen in as he shares:

  • The plan he laid out and what he called triggers that he needed to hit before he would feel confident enough to quit
  • How long it actually took him to leave compared to the plan he made – I think it will surprise you
  • The 4 things that helped him get his business off the ground
  • When he came clean to his boss about his moonlighting
  • How he managed his time to fit his full time job, growing family, and side business into his schedule
  • His secret to manage looking for new clients with getting his existing client work done and keeping his day job
  • How he decided what to charge when he started out

And what he knows now that he wished he knew when he started.

As always listen all the way to the end where I’ll share your action step and cocktail exercise for this episode.

Guest Contact Information:

Ed’s website    Get Ed’s free resources and information to help you launch and grow your freelance copywriting business

Ed on social media – 

Facebook

Twitter

YouTube

Related Episodes

Mike Michalowicz shares business building tips for solo professionals

How to Attract Clients and Opportunities with LinkedIn’s Publishing Platform

Learn to Love Networking by Becoming an Intentional Networker

Resources

This free worksheet gives you the highlights from the show notes, includes the cocktail exercise (aka “reflection exercise”) and action step.

This free worksheet is a very basic strategy map to help you manage your priorities and business building time more effectively.

Ready to Become a Courageous Entrepreneur?

If you’re a mission-driven, introverted coach or consultant who is ready to make your next big leap and you’d like to become part of a community of like-minded professionals, then check out The Courageous Entrepreneur Lab. 

Tips to Leave a Powerful Legacy | Lessons from Aretha Franklin’s passing

This post began as a Facebook Live. The original, raw video is below. You can watch it or scroll down to the more organized article I wrote from it.

Like so many of us, I was terribly sad to hear that the Queen of Soul, Aretha Franklin, had passed away. She seemed so iconic that she would just live forever.

I’ve spent time watching tributes and videos of her performances and reading some of the articles and commentary about her life and talent.

One word that I heard and read over and over was “legacy”. That got me thinking about the impact and influence we make as entrepreneurs and the legacy that we’ll leave and are leaving behind us.

Here are some lessons and observations about leaving a powerful legacy from what I reviewed about Aretha.

Values. Aretha lived and worked in sync with her values. When she recorded a cover of a Mariah Carey song she left out the lyrics she felt were too risqué and just let the music play. In our corporate or organizational lives, we made sacrifices to keep our jobs. Sometimes we sacrificed values to do that.

Authentic. Brene Brown talks about how being authentic is a choice we make in the moment and every day. We’ve been conditioned to “go along to get along” and need to remember that we don’t have to do that anymore.

Authenticity is a word that’s over-used today but it’s an important concept and quality nonetheless. I think one reason we hate selling and hate being sold to is because too often we’ve bought from someone who fooled us. People who presented themselves and their solution in one way and then after we bought we discovered they were really something else entirely. So choose to be authentic and not worry about what others think.

There’s a great Diet Coke commercial out right now that says something like “whatever you’re into, you’re into.” So yeah…be into being us.

Amplify your message. Aretha had a powerful voice and she used it. She spoke her mind and sang loud and powerfully. Choose the right media to deliver your message and don’t be afraid of being heard.

Believe in yourself. Luciano Pavarotti was scheduled to perform at the 40th Grammy Awards in 1998 but was too sick to go on.

The producer ran to Aretha’s dressing room and asked her to go on in his place.

Aretha could have said, “hey, I’m not the Queen of Opera” but she didn’t. She went on and was incredible.

Be confident in your talent and stretch yourself. Don’t be afraid to perform.

Embrace video. Be a guest on someone’s show. Do a livestream. Host your own show. Write a book. Teach a course. Let your passion for your topic and for helping others bring your magic out.

Lead with service. I saw Aretha in concert back in the 1990s. I’m so glad I did.

I often think about how performers must get sick of hearing the same old song over and over. I know Billy Joel stopped singing “Just the Way You Are”. So who could blame Aretha if she said she wasn’t going to sing Respect.

But when I saw her, she sang that song as if it was the first time she performed it live.

It was electric.

It seemed as though she reminded herself that for someone in that audience it would be the first time hearing that song live and she knew how important it was to deliver.

When I worked for a casino hotel in Atlantic City, it was one of the things we emphasized in our training. That you might hear the same question over and over in a day (like “where’s the bathroom?”) but it would be that patron’s first time asking it of you so you would have to answer with the same level of courtesy you gave the very first person on your first day of work.

You’ll get sick of talking about your topic way before the audience gets sick of hearing it.

Be a leader. Aretha was a leader in many ways. She didn’t back down from speaking her mind, standing up for herself, and standing up for others. We have to find our voices too and not be afraid to use them.

Yes, some people will be offended and will stop following or responding to us. That’s ok. We’re talking to those who resonate with our message – all of our message.

Having a big email list or list of  social media connections isn’t what matters. What matters is we’re talking to people who truly want to hear our message and who will take action based on our message.

One other thing that’s important to remember and will ultimately impact the legacy we leave is that with great power comes great responsibility. While we may not suffer fools lightly – and Aretha certainly didn’t – we must also be kind and respectful of them as well as of ourselves.

The Courageous Entrepreneur Show | Top 10 Episodes from Season 2

courageous entrepreneur show season 2 top 10 list

 

Here are the top 10 most downloaded episodes from season 2 of the Courageous Entrepreneur show. Check out what you’ve missed.

Below are all the links you need to either listen / download the audio or check out the show notes page where you can watch the video, and get the resources that go with each episode.

 

A different version of your dream

Martial Arts Master, co-owner of The Martial Way studio, best selling author, and speaker Jodi Harrison-Lee shares her entrepreneurial journey and her childhood dream of being a professional athlete. She had thought she would never achieve that goal until one day she realized she really WAS  professional athlete; just not the way she originally envisioned it.

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

Career reinvention – from science to publishing

In this episode, Susan Ordona discusses her path from laboratory scientist to entrepreneur and all the ways she’s lived the entrepreneur’s life. She shares ups and downs and reveals one of the keys to success — reinvention.

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

Get Known Faster

Dr. Letitia Wright, broadcaster and crowdfunding expertDr. Letitia Wright, shares tips and expertise from 20+ years of experience hosting and producing her own TV show. She explains how to leverage being a guest on a show to build your authority as a trusted expert and solution provider.

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

Success No Matter What

Speaker, coach, author, entrepreneur, and Jersey guy Scott Chesney shares his journey from star high school athlete to discovering his purpose as a result of waking up one morning and being paralyzed by that afternoon. 

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

How to Learn to Love Networking (really!)

Speaker, award-winning author, and trainer Patti DeNucci talks about what’s wrong with networking and how to make it intentional, fun, and rewarding.

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

Overcoming the BS of MS

Photographer and advocate Lisa Cohen reveals how she walked away from a job as a Wall Street lawyer to follow her passion for art, which led her to build a new and successful career as a photographer. Only to then to ask herself, “now what?” when she was diagnosed with Multiple Sclerosis (MS).

She talks about her journey and her new path as a role model and advocate for women who want to live full lives while managing their MS.

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

Tips for an Effective Social Media Strategy

Social Media consultant Leslie Horn Trosset explains how to create a social strategy that works for you.

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

Getting Clients with Linkedin

LinkedIn expert, trainer, consultant, and best-selling author, Tracy Enos explains her proven strategy for building your expert brand while getting clients through the use of LinkedIn’s publishing platform. 

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

Recognize Your Money Patterns

Money and business growth expert, Robyn Crane reveals the money patterns that keep us stuck under-earning and struggling to stay afloat. She explains how to deal with and overcome them to achieve the abundance we long for and deserve.

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

The Opportunity Inside Failure

Everybody’s favorite American Idol contestant, William Hung, talks about how losing was actually one of the best things that ever happened to him.

Go to that episode to watch the video, download the audio, and get the show notes and resources for this episode.

Listen to and / or download just the audio recording.

 

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