Last week I talked to an independent consultant who’s struggling to attract great clients. I asked her for her website address so I could check out her site. She started to give it to me letter by letter and when she said “the number 2…” I stopped her.
I told her to get a new domain NOW.
This video explains what to consider when buying a domain name. If you’re in a hurry, here are the highlights…
1. You don’t really “buy” a domain. You register them through a reputable, authorized domain registrar. I use and recommend GoDaddy. They have great service, often have sales and promotions, and I can often find coupons that knock off even more.
2. Choose a simple domain. You want something that’s easy to say and easy to remember. If you’re the business then get your name. If your name is taken that ad a word or two to make clear who you are…JaneDoeConsultant.com for example.