September 24

Build Your Brand as a Thought Leader | Interview with Samantha Riley



To watch the interview, press the forward facing triangle in the center of the image above.

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To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later.

Some of the links below may be affiliate links. That means if you click through and make a purchase I may make a small commission as a thank you. It doesn’t impact the price you pay. It’s my way of generating gas money for my long trips back home to South Jersey.


Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts / iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show on my site at Winnie When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.


One of the things we know to be true is that we all want to work with experts. When we’ve got a problem no one sits around wondering who is an average solution provider I can get to solve my problem on the cheap.

Our first thought is I have a problem and need an expert to solve it. We’ll figure out how to pay for it later.

Our own target audience feels the same way.

And in today’s crowded online market place and even in the noisy offline world consumers – whether in the business to business segment or in the direct to consumer or B2C space people are looking for the right expert.

As much as it may be difficult to put ourselves out there, to take a clear stand, to communicate our point of view. But we MUST do it.

Your audience is best served by YOU. Not someone else.

Building your brand as a thought leader is an important part of that process.

To discuss this idea, I’ve invited Samantha Riley on the show.

She’s a speaker, international business growth coach, best-selling author, host of the ‘Thought Leaders Business Lab’ podcast, co-founder of the Global Thought Leaders Network and has 25 years personal experience in building and growing businesses.

Today, she helps thought leaders and experts to scale their business so they have more income, more freedom, and more impact.

Listen in as she shares:

  • What a thought leader is and is not
  • 3 must haves to help you step into greatness
  • The challenges faced by those of us who leave corporate life
  • The problem of comparisonitis and how to deal with and overcome it
  • A fun idea for making sure your statement of what you do is clear and simple
  • 3 keys to being seen as a thought leader
  • How thought leadership helps you get clients

And Samantha’s best tips for managing the 8 strategic actions we need to take to grow our expertise based business.

As always listen all the way to the end where I’ll share your action step and cocktail exercise for this episode.

Guest Contact Information

Samantha’s website

Samantha on Facebook

Sam on Instagram

Sam on Twitter

Related Episodes

Mike Michalowicz shares business building tips for solo professionals

How to Attract Clients with LinkedIn’s Publishing Platform

Building an Expert Brand

Get Known Faster


Resources Mentioned

Links may include affiliate links which means I receive a small commission if you make a purchase. There’s no extra cost to you and it supplies me with gas money for the long drives home to see my family in Jersey.

The Leadership Challenge by Jim Kouzes and Barry Posner

Tribes by Seth Godin

Worksheet for this episode – opt-in required (Just add your information to the form that opens up)

Ready to Become a Courageous Entrepreneur?

If you’re a mission-driven, introverted coach, consultant, or other expert who is ready to come out of hiding and be seen as the expert you are so you can take your business to the next level of success then check out The Courageous Entrepreneur Lab. That’s the Facebook group where I share information, tips, resources and free training. You’ll find yourself supported by a community of like-minded and like-personality’d professionals.


brand, leadership, positioning, thought leader

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