Building an Expert Brand
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Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.
The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.
If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.
This episode falls in the category I consider an entrepreneur’s journey.
I think there’s a lot to learn from the path that others have traveled, mistakes they’ve made, and what they’d do differently now that they’ve achieved success.
I particularly love to interview people who were experts in their profession for their employer who had to figure out how to position themselves as an expert and then not just build but run a thriving successful business.
Today’s guest fits that description perfectly.
Andy Falco Jimenez was forced to retire from the Anaheim Police Department after 21 years with many of those years spent as the top K9 officer with the force.
Andy was a recognized leader, sought out by other community police departments to do K9 training and was a nationally recognized speaker on topics related to training and building a K9 unit.
But a pair of car accidents while he was on duty led to some scary symptoms for him and showed him how little he actually meant to the organization.
Forced to retire, he had to find himself and build a business to fully support his growing family.
He candidly shares how he did that. You’ll hear the mistakes and most of all what he did to persevere and become someone who now helps others become the recognized expert in their field too.
So listen in as Andy shares:
- What was so hard about leaving the police force
- The hardest part about building a business based on your skill and expertise
- The mistakes he made with his pricing and how he fixed them
- The reason he nearly lost his house in spite of having a business that made good money
- The important 3-part lesson he learned that changed his life and business
- Why and how narrowing his focus led to more clients How he built his authority status and you can too
As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.
Guest Contact Information
The Masters – Mastermind retreats, community, and training
Mike Michalowicz: Multi NYTimes bestselling author shares his tips and strategies to grow an expertise-centric business.
Andy on Social Media
Ready to Become a Courageous Entrepreneur?
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Tired of feeling confused, frustrated, and overwhelmed as you try to break through to the next level of success? Ready to get the support, accountability, and guidance you need?
Then consider joining the Courageous Entrepreneur Club.
The Club is made of small groups of no more than 10 people each who are solo professionals and entrepreneurs who receive coaching, accountability and support from me and from each other as they move forward to come out of hiding, achieve the goals that they otherwise would lose focus on, and generally take their business to the next level of success.
Group enrollment happens at specific times during the month. If you want to learn more go to winnieanderson.com/jointheclub.