September 9

Common Mistakes Made Pricing Your Services with Tai Goodwin


To watch the interview, press the forward facing triangle in the center of the image above. 

To listen to the interviewclick this link and the audio recording will open in a new browser window. 

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later. 

Some of the links below may be affiliate links. That means if you click through and make a purchase I may make a small commission as a thank you. It doesn’t impact the price you pay. It’s my way of generating gas money for my long trips back home to South Jersey. 



Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

Remember my guests and I aren’t giving you specific business advice. The information we’re sharing is for educational and entertainment purposes only. If you need help be sure to find and hire a trained professional who can advise you directly about your specific situation.

Show Notes

We start a business for lots of reasons including the opportunity to make a big impact and the opportunity to earn an unlimited income.

But having to price our offerings and services can fill us with anxiety and raise self-worth issues we didn’t even realize we had.

In fact, we come face to face with our own emotional crap.

And it doesn’t matter where you are in the business life cycle.

Each new level of business success brings up the issue of “am I good enough” and “do I really deserve to make this kind of money”.

In this episode Tai Goodwin talks about the struggle we have with pricing and how we’ve got to get past it to build momentum and truly build the sustainable, profitable business we dream of and deserve.

Tai is the CEO of Profit Momentum and founder of Profit Academy. A firm believer that wealth and spirituality are not mutually exclusive, Tai teaches women how to make bank so they can fund the lifestyle they desire, bring their purpose-based projects to life, and invest in the people and communities that matter to them.

A tech-savvy, woo woo, coach and teacher who prefers books over shoes, Tai’s super power is helping clients monetize their expertise by creating, marketing, and selling high-ticket signature programs.

The author of Girlfriend, It’s Your Time and co-author of The Profitable Woman’s Playbook, her articles have been featured on The Huffington Post,,, and CAREER Magazine.

Tai has also been highlighted by Money Magazine, Black Enterprise, and The BOSS Network. You can find her online at

Listen in as Tai shares tips and strategies to help you:

  • RAMP up your profits
  • Deal with worthiness issues
  • Recognize the value of your corporate experience and skills
  • Deal with profit potholes and recognize profit roadblocks
  • See the importance of being around others who want the same things you do
  • Understand the importance of social capital
  • Know when it’s time to raise your prices

As always, listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Resources and Related Episodes

Pricing for Profit : Justin Krane challenges our thoughts on pricing

Mind Over Money – an interview with money and success coach Robyn Crane

Get the worksheet with the Reflection Exercise and Action Step along with access to The Vault — all the back episodes and bonus material.

Guest Contact Information:

Tai’s website


YouTube – Tai’s Profit Momentum channel





Introverted Entrepreneurs Unite!

Are you an introverted, mission-driven coach, consultant, or other service professional with a big message and big mission to change the world? Are you ready to stand out and step up as a thought leader in your industry segment and to your target audience?

If you want support to help you stay focused on your core goals along with information, tips, resources, and training to help you be seen as the go-to expert you are, then join my Facebook group, The Courageous Success Community.


mindset, money, pricing, profit, success

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