Super Bowl commercials have become so big that lots of people watch the game just to see them.
Me? I just watch them all on You Tube either before or after the game.
Like lots of people, I was taken aback by the Nationwide Insurance Company’s commercial. I thought it was a very bold thing to address through a commercial and incredibly bold to do it during such an upbeat sort of event.
I do think they missed an opportunity to make more clear what their message was and I’ll share that in another post.
They certainly have a clear point of view and as I said were brave in sharing it.
One of the big challenges in attracting and gaining new clients is helping them to understand our unique difference so they can choose a solution provider who they truly resonate with.
Having a clear point of view and bravely sharing it so you attract the right people and gently repel the wrong ones is a critical foundation of an effective marketing and sales strategy.
The Nationwide commercial inspired me to create this video.