December 2

How to Create Lifelong Clients, Generate More Referrals Simply and Easily


To watch the interview, press the forward facing triangle in the center of the image above. 

To listen to the interviewclick this link and the audio recording will open in a new browser window. 

To download the audio recording to your device so you can listen later, right click this link, choose Save As, and navigate to where you want to save it for later. 

Some of the links below may be affiliate links. That means if you click through and make a purchase I may make a small commission as a thank you. It doesn’t impact the price you pay. It’s my way of generating gas money for my long trips back home to South Jersey. 

Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts / iTunes, I Heart Radio, in the Google Play store, on YouTube and here on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show on my site at Winnie When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals.



We all talk about wanting to get new clients and wanting to get more clients. But what if we didn’t have to?

What if you actually had clients who stayed with you longer, felt so cherished by you, that they were more likely to recommend you to others?

There’s a study that says a 5% increase in client retention can lead to an increase in profits of between 25 and 95%.


Of course you’ve got to deliver a great service. You’ve got to produce a transformation that gets clients excited.

But it also speaks to the relationship you have with clients and how you can help them see and feel how much you genuinely care for them.

That’s what this episode is all about.

Deb Brown is a speaker, author, and consultant who specializes in working with entrepreneurs to develop relationships with their clients and create lifelong profitable relationships with them.

Listen in as Deb explains:

  • The profit in retaining more clients and serving them for a longer time period.
  • How building relationships helps you stand out
  • Her simple 3-part framework that helps you create a custom loyalty strategy that pays off
  • An old-school strategy that still works and probably always will
  • How to leverage your time and create a strategy that works for you
  • Simple, practical and proven strategies that have a great payoff
  • How to repurpose items and add value to your relationship with clients

As always listen all the way to the end where I’ll share your action step and cocktail exercise for this episode.


Guest Contact Information

Deb Brown’s website — get her free report with key strategies including:

  • The three touchpoints in every business relationship
  • The 4 Types of people you must WOW
  • Why should not just deliver results but also WOW

Deb’s book, Lifelong Loyal Clients: How smart professionals turn relationships into revenues

Deb on YouTube

Deb Brown’s author page on Amazon

Contact Management Systems

We mentioned in this conversation but there are other tools out there. From your own spreadsheet to low-cost tools like (founded by past show guest Jason Alba) to higher priced tools like Salesforce or Sugar.

Here’s an article that ranks a few of the top CRMs.


Related Resources

Common Mistake Made When Choosing Promotional Products

Perceived Value – A critical point to understand when choosing and using promotional products to build your brand and grow relationships with clients

Visit Kamis Imprinted Products (a past client of Winnie’s) and get their free report, “10 Mistakes Made When Choosing Promotional Products and How to Avoid Them”

Customer Retention Should Outweigh Customer Acquisition 


Are You an Introverted, Mission-Driven Entrepreneur Looking to Network and Connect with Like-Minded and Like Personality’d Professionals?

Join Winnie’s closed Facebook group and end the isolation and build relationships with other coaches, consultants, and experts like you who are looking to come out of hiding, make their next big leap in their business, and share information, tips, and resources to grow their businesses and create success on their terms.




client retention, help clients buy, marketing, profitability, relationship marketing, relationships

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