It’s no secret that inbound or content marketing should be a critical piece of every marketing strategy. The Web is made of content and your potential clients are turning to the Internet first when searching for a solution to their problem.
They turn to the Internet for help in figuring out what their problem is in the first place.
And if you’re a consultant, coach, or other licensed professional looking to attract more Prime Suspects (those likely to be your best clients) then educational content is a great way to educate your potential clients and elevate yourself as an authority in your field.
Depending on what study you review, customers — whether businesses or consumers — are turning to the Internet first when they have or suspect they have a problem. They want to learn more about their symptoms, get a diagnosis, and understand what their options are for solving the problem PDQ.
You the business owner should be creating content in different formats (video, written, audio, etc.) so your Suspects can get educated about the problem.
Focusing on giving them great information that genuinely educates them will help you create content that’s on-point, of high value to them, and that they want to share.
When we hear someone speak, watch their video, read their articles, we can’t help but think “this person’s an expert”. We see the person as an expert even if we don’t agree with all of the information they’re sharing.
Here’s a video I shot that gives an overview of what Pre-Selling means and how it helps clients buy.