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Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.
The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information to help you fulfill your big mission.
If you like what you hear I hope you’ll share the show with others and I hope you’ll become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.
We solo professionals and micro firm owners where a zillion hats. We’re trying to juggle multiple important responsibilities including marketing, enrolling clients, servicing clients, product creation, and of course we’d like to have a life in addition to having a business. That’s what we went into business FOR wasn’t it?
One of the issues we all wrestle with is maximizing the value of every minute and maximizing our earning power of every minute of the day and every ounce of work we do.
There are only a few ways to make more money:
- Charge more
- Serve more
- Lower expenses
- Change your billing model
- Create leverage
For me, creating leverage means to build a business that’s not just scalable but that also uses products as a way to attract potential clients – which means you’re not using up more time in the day to attract that audience — and use products to sell so you’re driving additional revenue from work you’ve already done.
I’m a big fan of the work once, earn revenue multiple ways model.
But how do you do that without making yourself more overwhelmed and exhausted?
That’s what we’re going to talk about with today’s guest.
Paulette Ensign was looking for a new strategy to expand her reach, attract more and better clients, and position herself as an expert.
She had no idea that the simple 16-page booklet full of how-to tips called 110 ideas for organizing your business life would sell over a million copies or that it would be reprinted in multiple languages and formats all without spending a penny in advertising.
The success she had with the booklet led others to want to know her secrets to convert THEIR knowledge into how-to, tips-based information products.
Paulette’s business grew as she developed products and services around the seemingly endless possibilities for using content as marketing tools, revenue streams, or both.
She’s a former elementary school instrumental music teacher, a past president of the National Association of Professional Organizers, and a fellow Jersey Girl although she lives in sunny San Diego. But her online home is at Tips Products.com.
So listen in as Paulette shares:
- What exactly is a tip and how it can be of more value to you and your audience than a traditional book can
- Ways you can leverage your existing content into tips that generate new clients
- How you can profit from selling tips you used to give away for free
- How a tips book or product can differentiate you as a professional
- Where to find content you can use for your tips products – trust me you won’t have to work hard to find it
- And what she knows now that she wished she new when first starting her business.
As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.
Guest Contact Information
Paulette on social media
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Thanks for joining me for this episode of the Courageous Entrepreneur Show. Remember, you deserve all the success you dream of.