January 6

Owning and Communicating Your Value as an Authority



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Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you stand out when you hate standing out, sell your services even though you hate selling, and create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on YouTube and here on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to
become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you – the introverted, mission-driven entrepreneur — consistently move forward to reach your biggest goals.

Show Notes

Building a financially abundant coaching, consulting, or other practice centered around our core expertise is a dream for all of us. But how do you do that? How do you make a big impact and a big income where you’re paid top dollar, working with fantastic clients who are committed to doing the work and playing full out?

That’s a pretty big topic with lots of layers to it. And it’s why I’m always fascinated to talk about it with women who have done it and who continue to push themselves to maximize their revenue and the joy in their lives.

Today’s episode is with top executive coach Charmaine McLarie.

Charmaine McClarie, African American Professional woman, speaker, executive coach
Leadership expert, Charmaine McClarie

Charmaine has been running a thriving practice for decades and built it strictly through word of mouth.

She makes no secret of the fact that some people will think she’s expensive but like the commercial says Charmaine has no problem saying “I’m worth it”.

In addition to being an executive coach, Charmaine is a keynote speaker and leadership expert. She works with clients to have their best year ever and 98% of her clients get promoted within 18 months.

She serves on the faculty at the University of Missouri Kansas City Block School of Management’s EMBA program and is a visiting lecturer at Smith College’s Executive Education program. Her company has been featured in Financial Times, Forbes, Harvard Business Review, the NY Times, and People magazine.

Listen in as Charmaine and I discuss:

  • Recognizing, owning, and charging your value
  • Why women in particular often undercharge
  • The question she asks people that completely stumps them
  • The one piece of advice she got when she started that helped her price her services from a place of value and communicate that
  • How she became a great speaker
  • Her Executive Success Principles and the value of having branded content
  • Her tips on marketing, selling, and managing growth and making a big impact while having a life you love

As always, listen all the way to the end where I’ll share your cocktail exercise and action step for this episode

Guest Contact Information

Charmaine’s website

Charmaine on social media:





Resources for This Episode

To get the worksheet with this episode’s reflection exercise and action step, just click the link below and provide  the information requested on the form that opens up. Once you confirm your interest in the worksheet, it will come right over. Be sure to check your spam, junk, or other bulk mail folders if you don’t find it.



Related Episodes

Build Your Brand as a Thought Leader with Samantha Riley

From Side Hustle to Six Figures with Ed Gandia

Building an Expert Brand with Andy Falco-Jimenez

Impact and Influence with Valerie Sokolosky


Related Posts

How to Own Your Expertise


Become Part of a Community of Introverted, Mission-Driven Entrepreneurs

If you’re ready to make your next big leap and get your message out in a more powerful way so you can make the impact and income you dream of and deserve, then join the Introverted Entrepreneurs on a Mission Facebook group. You’ll get information, tips, resources, and free training to help you gain the clarity, courage, and confidence you need to stand up and stand out as the trusted authority in your specialty even if you hate standing out. Just click here and ask to join.


big idea, brand, branding, confidence, courage, positioning

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