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Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms, and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, and on You Tube.

Show Notes

I’ve talked before about how we corporate escapees start our service-based businesses as consultants, coaches, or healers because we:

  • Have skills and talents we love to use that we want to share with the world
  • Figured out the solution to a problem and want to share that solution with others who need it
  • Feel called to a mission and want to dedicate our lives to making a difference

So we’re out on our own and we suddenly come face to face with our own crap.

We discover we hate selling and aren’t too crazy about marketing either.

We struggle to talk about ourselves and the value we bring to others.

And we can really struggle with money issues.

We undercharge.

We don’t stay focused on the numbers and key performance indicators for running a profitable business.

I say “we” because this has certainly been true for me.

But it doesn’t have to be this way.

It’s time to embrace our power…and that starts with understanding everything involved with pricing for profitability.

My guest today is Justin Krane. He’s a certified financial planner and money strategist for entrepreneurs.

Justin is known for his savvy, holistic approach to financial planning and he advises his clients on how to unite their money with their lives and businesses. And he does it using a unique system developed from his studies of financial psychology.

He educates and supports his clients in a non-judgemental way while helping them understand the financial side of running their businesses and making a profit.

Listen in as Justin explains:

  • Why it’s critical to price for value and to create a premium pricing strategy
  • The impact that self-confidence and self-worth have on our pricing strategy
  • Why we’ve got to get to 6-figures as fast as possible
  • Common mistakes made with pricing our offerings that limit our profitability and can create stress
  • And ROL versus ROI

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Terms That Might Be New to You:

Key Performance Indicators (KPI) – A set of data points that are measured and used to make decisions and judge how well the business is doing.

Return on Investment (ROI) — A performance measurement that compares the cost and the revenue generated as a result of that cost.

Guest Contact Information


Free gift

Justin on social media:





Justin’s book – Money: You Got This

Ready to get focused on building your business?

If you’re tired of grasping at bright, shiny objects and ready to focus on creating a thriving, successful, and profitable business then consider joining an Action Takers Group. This group of solo professionals and micro firm owners is committed to taking the actions necessary to grow their businesses and supporting each other along the way. Learn more about the Club here and see when the next group enrollment begins.


About the author 

Winnie Anderson

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