Important Tools, Resources, and People to Build and Grow Your Business and Achieve Your Goals
“A man should keep his little brain attic stocked with all the furniture that he is likely to use, and the rest he can put away in the lumber-room of his library where he can get it if he wants.” — Sherlock Holmes, The Adventure of the Five Orange Pips
As a micropreeneur, I know how valuable time is and I know the importance of getting just the right help and the right tools when you need them.
This page includes my own go-to experts and the various resources I use and recommend.
If you reach out to any of them be sure to let them know you found them through me.
Yes, some of the links below are affiliate links. That’s how I get my gas money 🙂 But do your due diligence and only buy what you think will work for you and only work with those who are a good fit for you.
The professionals I refer to all understand my point of view and their work fits well with mine. When you’re ready for help, you want to make sure that all of your advisors and solution providers share a common set of beliefs and values so you don’t get conflicting advice.
One of the problems I dealt with and that I see other Introverted micropreneurs deal with is choosing tools that are too big and complicated for their needs. Gurus recommend tools that are right for them for entrepreneurs who are running businesses similar in size to theirs.
These are the tools I use or have used with success. Of course, do your own due diligence.
I only use GoDaddy. You can search RetailMeNot or FatWallet for discount coupon codes and save serious dough. I don’t use GoDaddy for hosting. Just for domain registration. I don’t believe in putting my eggs in one basket.
You get a domain and register it for a period of time — at least a year. Please be sure you get your own name as a domain. No, you can’t just have a Facebook page. No, you can’t just have a LinkedIn page. It’s not enough and you don’t own it. Here’s a video where I talk about social media and having a webpage and here’s a blog post about the same thing.
My current web host (for my website) is Hostgator.
If you have a podcast like I do or are planning on launching one, don’t store your podcast media on your website hosting provider’s server. Lots of reasons but the main one is that you’re likely paying for shared hosting and if you start having a lot of downloads or traffic to your site for your show it will put more pressure on the server than they’ve allotted to you. I use Libsyn for my podcast.
Website building stuff
Thrive Themes is who I use for my own sites. At the time I write this, the site is using their Minus theme.
Newsletters / Autoresponders / Broadcast emails
If you’re a total DIY-er with not a lot of tech skills then you want to use Mad Mimi. It’s totally simple. I taught myself without even reading the directions.
There are lots of good options out there if you’re looking for a more robust solution. Ones I’ve heard good things about include iContact, Get Response, and Active Campaign.
If you’re ready for a marketing automation platform I recommend you check out my friends at TPNI and look at their Engage platform. My friend, Robin Phillips would be happy to give you a demo. Just tell him that I sent you.
You need great images on your site and in your collateral material.
I use Pixabay.com but you can also look at ClipArt.com. There are other solutions out there but Pixabay is the easiest to use.
I use iStock when I need something super special and feel it’s worth the extra money. But sign up with them for a free account first because they give away free images each week.