October 21

Should You Buy an Existing Business or Start One From Scratch?



To watch the interview, press the forward facing triangle in the center of the image above.

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Some of the links below may be affiliate links. That means if you click through and make a purchase I may make a small commission as a thank you. It doesn’t impact the price you pay. It’s my way of generating gas money for my long trips back home to South Jersey.


Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts / iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website at Winnie Anderson.com.

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, develop your brand as a go-to expert and thought leader and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.


If you’re listening or watching this show then it’s likely you’ve either started and are growing a business or are dreaming of starting a business based on your skills and expertise.

Often we’ll just hang up our shingle as an expert in what we were doing for our previous employer without spending enough time thinking about our offerings, packaging and pricing offers, or how we’ll even get clients.

In this episode, accountant Maddie Brown explains her stops and starts at starting her firm and how she ultimately chose to buy an existing firm rather than start from scratch.

Maddie was an accountant with the federal government who hated her job and dreamed of going out on her own. Rather than start her own firm, she looked for and found a firm for sale in the geographic area she wanted to be in and made the purchase. She’s since gone on to narrow the firm’s focus and now specializes in helping virtual entrepreneurs (like coaches, consultants, speakers, and other experts) manage their money and financial responsibilities so they keep more of what they earn.

Even if you’re already in business Maddie shares some thoughts that will likely have you nodding your head and show how much she understands what we all go through.

So listen in as Maddie shares:

  • Why she chose to buy a practice rather than start her own
  • The key advisors and resources that helped her make a good decision when purchasing the existing firm
  • How she and her firm’s former owner laid the foundation for a successful transition when she took over
  • Her best marketing strategy for getting new clients
  • Her great advice for letting go of feeling salesy in discussions with potential clients
  • The mistake she feels business owners make as they grow
  • And her tip for creating a great life while you build a great business

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.


Guest Contact Information

Main website





How others reinvented themselves and / or started a business

Ed Gandia talks about how he turned his side hustle into a full time business in just under two years.

Sue Ferreira talks about retiring from medicine and launching a business after retirement

Susan Ordona talks about going from a career as a laboratory scientist to continuously reinventing herself to create an income and impact



Links may include affiliate links. That means I receive a small commission if you make a purchase. There’s no extra cost to you and it gives me gas money for the long drives home to see my family in Jersey. 

Worksheet for this episode — opt-in required (Just add your information to the form that opens up. You’ll also receive information, tips, and resources to help you build your business and brand as a thought leader and go-to expert.)


Are you an introverted, mission-driven coach, consultant, or other service professional with a big message and big mission to change the world? Are you ready to stand out and step up as a thought leader in your industry segment and to your target audience?

If you want support to help you stay focused on your core goals along with information, tips, resources, and training to help you be seen as the go-to expert you are, then join my Facebook group, The Courageous Entrepreneur Lab.



business model, startup

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