November 20

Stand Out by Nailing Your Niche


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Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information that can help you get past your blocks and move forward with courage, confidence, and clarity.

The show is available in both video and audio formats on a variety of platforms including Apple Podcasts / iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website at

If you like what you hear I hope you’ll share the show with others and I hope you’ll decide to join my Courageous community.

You can do that by becoming a fan of the show on my site at Winnie When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you consistently move forward to reach your biggest goals. You’ll discover how to position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.


When we start our business we get all focused on things like our logo and finding the right domain name and getting a website.

We join networking groups and think about what expert title we’ll give ourselves.

But in reality that’s some of the LAST stuff we should be thinking about.

The bigger and more important issues are how are we going to stand out from the see of others who do similar work we do? Who are we going to serve and how will we help them recognize that we CAN serve them and lead them to the transformation they want to experience?

That speaks to differentiating ourselves and communicating that differentiation to the world so we attract the right audience and repel the wrong one.

That’s a massively big topic to cover and I could go on for weeks about it but today’s guest helps break it down for us.

Jan Wallen helps successful people who are feeling stressed, stuck, and held back in their corporate life or job and want to trade that for the life they’ve dreamed of by using her Corporate Freedom Gameplan. This provides them with a strategy that helps them make an effective transition while not sacrificing their current income.

With her up-to-date knowledge and expertise in the areas of lead generation and prospecting, social selling, and networking for clients she’s been a featured contributor in major media like ABC, NBC, CBS, and Fox as well as Business Insider and others.

Jan is also a certified SCORE mentor and First VP at Lifetime Learning institute at Bard College.

Listen in as Jan and I discuss:

  • Why differentiating ourselves is so hard to do
  • Why niching is an important part of the differentiating process
  • How to bring your corporate gifts to your new business without bringing the negative crap
  • The difference between a niche and an ideal client
  • The most important elements of an ideal client profile

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.


Guest Contact Information:




Free Resource for This Episode

Get the free worksheet for this episode with a reflection exercise and action steps to help you think through your niche.


Related Episodes

Build Your Brand as a Thought Leader featuring Samantha Riley

From Side Hustle to Six Figures featuring Ed Gandia

Ready to Become a Courageous Entrepreneur?

If you’re a mission-driven, introverted coach or consultant who is ready to be part of a community of like-minded and like personality’d coaches, consultants, and solo professionals who are ready to come out of hiding, get their message out to a bigger audience and be seen as the thought leader in their field, then consider joining the Courageous Entrepreneur Lab. We share information, tips, resources and network with other like-minded professionals to help you make your next big leap.


brand, leadership, marketing, niche

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