Gurus talk about it, sales books cover it….choosing a niche or target audience really is an important decision to make. But most entrepreneurs resist it for a variety of reasons including…
- fears that any customers are better than no customers
- belief that everyone needs your services
- an inability to focus your attention
While it may be true that everyone needs your services, not everyone wants them. Part of what makes you feel salesy is when you’re trying to convince someone to buy from you. That person doesn’t want what you’re selling or they don’t want it in the way you deliver it.
This video discusses the benefits of choosing an ideal client segment or what I refer to as a Prime Suspect.