If you’re a consultant, coach, licensed service professional or other expert who’s stock in trade is their expertise, one issue you may struggle with is getting your message out in a powerful way that doesn’t come across as salesy.
If you’re a corporate escapee like me, you were probably an expert at talking about the problems your employer’s customers had. But once out on your own, you’ve probably struggled to create a message that consistently resonates with the mind and heart of your ideal clients (who I refer to as your Prime Suspects).
One big element of that problem is deeply understanding the problem your Suspects have and communicating in a way that shows you GET it. This video talks about that.
