May 6

Tips for an Effective Social Media Strategy

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Welcome to the Courageous Entrepreneur Show. This is the show that shares information and inspiration to help you break free from self-doubt, limiting beliefs, and disempowering patterns and break through to create the thriving, successful business you dream of and deserve.

The show features interviews with entrepreneurs who’ve overcome amazing challenges to create success on their terms and experts who share insight and practical information to help you fulfill your big mission.

The show is available in both video and audio formats on a variety of platforms including iTunes, I Heart Radio, in the Google Play store, on You Tube and on my website.

If you like what you hear I hope you’ll share the show with others and I hope you’ll become a fan of the show on my site at Winnie Anderson.com/fans. When you do you’ll get episodes delivered right to your inbox along with information, tips, and resources to help you position and pre-sell yourself as the unique solution provider you are, and ultimately to profit from your expertise while you build a business in alignment with your faith, beliefs, and values.

Show Notes

It’s no secret that social media has taken the world by storm and changed the way we communicate and the way we market our services.

But lots of solo professionals I talk to haven’t seen the sort of return on investment they dreamed of when they first embraced using social media and participating in social networking sites. Others have had decent results but are ready for more.

And to be honest, it’s taken me a long time to begin to reap the benefits.

So I knew the time was right to have a conversation about this with an expert.

We’re going to focus on some big picture concepts and at the end I’ll share some application ideas with you.

My guest today is Leslie Horn Trosset. Since approximately 2000, Leslie has worked to master the art of cutting through the noise and marketing hype to help make millions of dollars for her clients. She takes clients through her powerful and emotional process of discovering where they are now, where they want to be, and uncovering what’s getting in the way of realizing their dreams. The result is a customized marketing strategy that combines content marketing, SEO, and social media strategy that you can implement quickly and begin making more money.

So listen in as Leslie explains:

  • The jargon of social media and social networking
  • How to show up as yourself in social media and what exactly that means
  • Finding a balance in what you share versus over-sharing
  • What to do when you’ve been using a platform for personal stuff and you want to start using it for business
  • How to choose the right platforms to be on
  • Common mistakes entrepreneurs make using social media
  • Why it’s important to share your opinions and perspective in your social posts
  • And what she knows now that she wished she new when first starting her business.

As always listen all the way to the end where I’ll share your cocktail exercise and action step for this episode.

Guest Contact Information:

Leslie’s website

Get  complimentary discovery call to talk about working with Leslie

Leslie on Social Media:

LinkedIn

Facebook

Twitter

Instagram

Pinterest

Related Episodes

How to Attract clients and Opportunities with LinkedIn’s Publishing Platform

Resources

Free worksheet with questions to help you spot the gaps in your social media / social networking strategy (sign-up required)

Ready to Become a Courageous Entrepreneur?
If you’re a mission-driven, introverted coach or consultant who is ready to:

  • break free from underachieving, under-earning and playing small
  • break through to the next level of success
  • get the support, accountability, and guidance you need in a community of like-minded professionals
  • Then consider joining the Courageous Entrepreneur Club.

The Club is made of small groups of no more than 10 people each who are solo professionals and entrepreneurs who receive coaching, accountability and support from me and from each other as they move forward to come out of hiding, achieve the goals that they otherwise would lose focus on, and generally take their business to the next level of success.

Group enrollment happens at specific times during the month. If you want to learn more go to winnieanderson.com/jointheclub.

Thanks for joining me for this episode of the Courageous Entrepreneur Show. Remember, you deserve all the success you dream of.


Tags

marketing, positioning, social media


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